Martech

JUNE 14, 2022

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. The product experience is one key to customer retention.

Hubspot 94

Hubspot Product Training B2B Sales 94

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

APRIL 5, 2023

Explain to users how the software will streamline workflows, increase productivity, and improve collaboration to persuade them to support the implementation. Affiliate sales support independent publishing. In addition, consider the level of support and training the vendor offers to ensure a successful implementation of the new system.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Heinz Marketing

MARCH 27, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How Being More Productive Starts With Doing Nothing. The Rise of Virtual Selling and Implications for Sales Enablement. Thank you for the read, Jim Ewel. What is Self Care?

Work Management 133

Work Management Product Tips Marketing Management 133

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

DealSignal

NOVEMBER 17, 2020

Good data improves productivity Budgets are tight and resources are scarce. Without high-quality data, sales typically will spend a portion of their time on LinkedIn, Crunchbase, and other sources looking for information to help personalize their outreach. A trustworthy data vendor will take care of the rest.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. In this vein, the company recently announced its latest set of product releases.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

MARCH 1, 2022

B2B tech buyers most highly value product demos, factual product information, and free trials. As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. More (quality) leads = more sales = increased revenue, which makes everyone happy. Bring your top sales and product reps to nurture new connections and share how your company can solve their problems.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Smashmouth Marketing

FEBRUARY 18, 2022

When it comes down to it, ultimately the one thing you want from your B2B appointment setting vendor is that they've shown prior success. You want to partner with a vendor who can sit down with you and, literally, "show you the money." It's great if you choose a vendor who's going to be able to set meetings for you by the dozens.

Vendors 194

Vendors Cold Calling B2B B2B Sales 194

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

LeanData

APRIL 22, 2021

Sales development representatives (SDRs) perform the prospecting part of sales processes, setting up meetings and demos, qualifying leads, and identifying sales opportunities. Managing productivity with SLAs. What’s an SLA? That’s the speed in which engagement with the prospect occurs.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 106

Enterprise Management Consulting Work Management Marketing Management 106

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. What is B2B Data?

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Let’s break that down. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

LeanData

FEBRUARY 13, 2023

Customers will immediately feel the impact as the manual data triage that drains productively is reduced. What it means is LeanData customers can now automatically orchestrate anything in Salesforce, based upon any buying signal recorded in Salesforce, for every sales and marketing play they deploy, at any scale! and others.

Work Management 52

Work Management Marketing Management Product Peer-to-peer 52

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. Get MarTech!

Marketing AI 123

Marketing AI Marketing Management Lock-In CRM 123

Martech Advisor

FEBRUARY 18, 2020

Realizing the failure rate of CRM implementations, the biggest vendors started creating “CRM Marketplaces.” With cash flowing in, there is no incentive to fix the crappy product for you. Learn More: What is Sales Tech? CRM Apps for Sale. The problem was that none of the sales reps were logging into.

CRM 88

CRM Work Management Marketing Management Product 88

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Company dynamics, product needs and personalities involved change year over year.

Work Management 108

Work Management Marketing Management Vendors Lead Scoring 108

Sword and the Script | B2B

MARCH 26, 2024

Yet buyers also use these materials to evaluate vendors. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. The martech pipeline for new product announcements has slowed to 65 in Q3, down from 128 in Q2 and 121 in Q1. For established vendors, servicing debt is getting very expensive.

Marketing Management 113

Marketing Management Marketing Budget Budget Programs Vendors 113

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. This means if vendors haven’t won buyers over during the first two-thirds of the buying process, they have a mere 16% chance of winning the deal.” Forrester analyst Lori Wizdo wrote those words eleven years ago.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service. Isn’t that enough? Top Five Competitive Advantages of Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Are not even researching in the category of what your intent vendor thinks your product/solution represents. Why is this? Have never been to your website.

Intent 40

Intent Peer-to-peer Intent Data Product 40