Sales Productivity: Where Are You Wasting The Most Time?


If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Where Do Sales Reps Waste The Most Time?

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity


Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Three Ways ABM Increases Sales Productivity

Grace Howard

Using an ABM strategy will equip your sales team with what they need to get the needle moving on pipeline

Tips for Increasing Your Product Knowledge — and Closing Sales

Industrial Marketer

Employees with highly developed product knowledge are the key to closing more sales. Sales reps can only go so far. Read more » The post Tips for Increasing Your Product Knowledge — and Closing Sales appeared first on Industrial Marketer.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Can Your Marketing Team Increase Sales Productivity?


It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Product demos, video libraries, and customer experience


A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them.

Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!). A 15-Point Product Page Ecommerce SEO Checklist. 53% of U.S.

5 Strategies to Drive Sales Productivity

Seismic - Sales Effectiveness

Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. Organizations are growing their sales teams and chasing more aggressive sales goals, but they aren’t scaling their processes, best practices, and sales tools at the same rate. As a result, productivity continues to decline, year-over-year. What is Sales Productivity?

What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos

Product Management University

Here are three creative ways to up-level the B2B value skills of your Product Management, Product Marketing and Product Demo teams and get them certified. . Product Management Course Product Marketing Course Product Demo Course.

Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. R&D produces new products. Sales produces new orders. Measurement.

6 Outdated Sales Techniques That Hurt Your Productivity


Have you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have? If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Outdated Sales Technique: Overselling the product. New Approach: Sales and Marketing Alignment.

51 Career-Changing Sales Productivity Statistics


In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . B2B Growth B2B Marketing B2B Sales

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

What is Product Portfolio Management? PPM Explained

Product Management University

Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand?

White Paper: Product Portfolio Strategy

Product Management University

How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success. Your product portfolio follows the same philosophy. Product Management Customer Success Positioning & Sales Enablement Product Marketing

Paper 52

How to Master Your Product Packaging

Marketing Insider Group

Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Why Is Good Product Packaging Important?

5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. The ultimate goal of product positioning. product marketing

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Top Sales KPIs for Your B2B Sales Reps


Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team.

Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough. Product marketing superpowers.

Marketing Productivity: Where Are You Wasting Time?


Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

12 Effective Product Launch Email Ideas for Better Performance


Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. Guest post by Flavia Silipo.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers.

Introducing Our New Updated Product Brief Panel


We’re excited to announce that we’ve updated our product brief panel. Join our Facebook community for access to exclusive content and to connect with like-minded performance marketers, sales teams, and other copywriting professionals! Product Updates


Product Management Hierarchy and Job Titles

Product Management University

Whether launching a startup or creating an organization within a growing or mature company, establishing structure within your product management team is required for scale. Product Management Specialty Niche Roles. There are many areas of specialty a product manager can have.

CPO 52

Increase Sales Productivity: Article

RightOn Interactive

Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and Performance Management study, only 54.6 percent of sales professionals produce enough revenue to meet quota. Lead Scoring Marketing Automation 3D Scoring prospecting sales productivity

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? If Your Products Are a Commodity.

5 ways to promote your promotional products


When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Free gift for answering a survey about our products and services. Put a landing page URL on your promotional products. Print a coupon on your promotional products.

5 Strategies to Drive Sales Productivity


If you’re reading this, it’s safe to assume that your sales reps aren’t as productive as you’d like them to be. You’re not alone: sales productivity is a challenge in every organization. In fact, sales productivity is a top business challenge for 65% of B2B organizations.

Focusing on the Benefits in Product Descriptions

Rolf Preuß

In this blog post, I’ll show you how focusing your product description writing on benefits for the buyer can drive your sales leads

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

HubSpot Product Peeks For September

Square 2 Marketing

Make sure your HubSpot admin, marketing operations, RevOps and sales operations teams are staying up to date on the latest updates by subscribing to our product peeks. HubSpot HubSpot Product Updates

How to Build a Digital Product Brand That Lasts


A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences.

Brand 195

The 5 Main Sales Productivity Metrics Managers Track in 2022 [& How to Improve Yours]


Any company's sales leadership needs to keep a pulse on how its salespeople are performing, both individually and on a broader organizational level — getting there often starts by understanding the degree of effort reps are putting in. Productivity Metrics are Managers Tracking in 2022.

How to Align the Sales and Product Management Teams


The post How to Align the Sales and Product Management Teams appeared first on DemandScience. Sales Sales Process

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: