Use Pull Marketing for Easier and More Productive B2B Sales

Great B2B Marketing

In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […]. B2B Sales Pull Marketing

What Every Sales Leader Should Know about Product Launches

Infer

Chris Orlob, CEO of Conversature , recently hosted Sean Zinsmeister on his “Inside Sales Gurus” podcast. Episode Breakdown: How “marketing is just selling at scale,” and why the best marketers almost always come from some level of sales background.

Trending Sources

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Can you name a brand of company/organization featured on promotional products on your desk? The promotional product must be relevant to your brand.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. For example: The average tenure of a salesperson from the time they start a job to the time they leave is less than two years (Sales Readiness Group). The average tenure of a sales manager is 19 months.

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Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Unfortunately the budget for the campaign got cancelled, so I emailed the rep, told her the bad news, and that I would continue to keep her company and product in mind for future needs.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

Are your Sales and Marketing Investments Productive?

The ROI Guy

Alinean is introducing a new Sales Productivity Calculator into our ValueStory iPad App. Providing a few simple top-level financial metrics is all that is required to see how productive you or your clients’ sales and marketing investments are.

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. Middle stages (using a corporate video production company) – what makes up the cost of a corporate video production company.

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The Three E's of Boosting Sales Productivity

The ROI Guy

We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. According to author Robert Pozen, regular exercise increases productivity. 9 Willpower Workouts to Maximize Your Productivity. Productivity Daily Syndication

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Are Pessimists More Productive Than Optimists?

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true?

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Some sales cycles are very long, and some, like e-commerce, are very short. As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

Chalk Talks: Crushing Your Next Product Launch with Video

Vidyard

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product?

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. As a PM, the challenge is to find the right people on the sales team to become friendly.

7 Simple Hacks to Kickstart a Productive Day

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. Productivity Daily Syndication

More Sales Less Time

Your Sales Management Guru

More Sales/Less Time. -A If want to exceed your sales goals this year-read this book…. Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity. Accelerate Sales.

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4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions.

Five Tools Every Sales Manager Should Use

Your Sales Management Guru

Five Tools Every Sales Manager Should Use. During a recent podcast interview I was asked what I thought were the top five “systems or tools” that a Sales Manager needs to be successful. Once you have a sales team, constant attention to an organized training program becomes critical.

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22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Social Media Inside Sales Productivity Daily

From Painful to Productive: Tips for Reinventing Pipeline Reviews

Akoonu

In a minute they can transition from a routine meeting to an inquisition that puts sales reps through the wringer. B2B SalesPipeline Reviews are notoriously painful.

July is Sales Leadership Month

Your Sales Management Guru

July is Sales Leadership Month. As a sales leader you must always have a vision and action plans for a rolling six months, this is why July is the perfect month for anyone that has sales management responsibility—so why not name it Sales Leadership Month !

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From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Do people need the product?

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity. Productivity Daily TOFU

Sales Management End of Year Checklist

Your Sales Management Guru

Sales Management End of Year Checklist. . Depending upon the person and the conditions in their sales organization each article may or may not be pertinent. I decided to start with a Sales Management End of Year Checklist. His blog has been rated in the sales blogs in the world!

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Building a B2B Product Launch Timeline [Template]

Golden Spiral

To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. Pre-Sales Planning. New Product Demo. Won’t prospective customers simply choose to wait for the new product?

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Podcasts Product Marketing

Two reasons to invest in online business video production

Biznology

So if the decision-makers that your marketing is trying to attract and your sales teams are trying to reach and build trust with during the sales cycle are NOT busy, then they will have time to read all of your PDFs, white papers, and website.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

Building Belief for Sales Success

Your Sales Management Guru

Building Belief for Sales Success. Are your sales inconsistent? Does your sales team seem weak compared to those of your competitors? Most sales organizations don’t do any belief-building activities. His blog has been rated in the sales blogs in the world!

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Personalization vs. Productivity: Perfecting Your Sales Approach

Opentopic

To stay ahead, sales leaders must give reps the necessary processes and tools to identify, contact, qualify and convert prospects at record scale and speed. The post Personalization vs. Productivity: Perfecting Your Sales Approach appeared first on Opentopic. We can all feel it – the competition to stand out and stay top of mind among prospects is growing more fierce each year.

Sales Management Thought Leadership:  efficient effectiveness

Your Sales Management Guru

Sales Management Thought Leadership: efficient effectiveness. What does this have to do with sales management? Check out our Sales Management Boot Camp, starts May 12 th , 8 weeks of online, interactive training: [link]. Sales Leadership Training Sales Management Training

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. The post Which Comes First: Lead Nurturing or Inside Sales?

Want to Be More Productive? Start By Making Your Bed

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Believe it or not, this incredibly simple and mundane task can set you up for a productive and successful day. How Making Your Bed Influences Your Productivity.

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. You need to create a reputation and a track record of shipping and getting stuff done because once you have that (you) can push back to (the) Head of Sales and say, ‘Hey, can you wait the sprint?’