Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Because open rates are reported as percentages, your open rate would be 32.4%. The post Email Benchmarks for Building Product Marketers appeared first on ER Marketing. Math is fun! The click-through rate is different.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

KoMarketing Associates

MAY 24, 2022

Brightcove recently partnered with Ascend2 to conduct “The Power of Video in the B2B Buyer’s Journey” report, and statistics indicated that the majority of B2B buyers (70%) agreed that video is the best content format for creating awareness of a business-related problem. Identifying B2B Buyers’ Marketing Content Preferences.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. It might be time to think about integrating them into another key function of your business: product development. Everyone—from marketers to social media users—loves creators.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. Last year Nielsen reported $894 million in revenue and a 23.94% net profit margin. “It What happened. s private-equity arm and Brookfield Asset Management Inc.

Purchase 112

Purchase Work Management Product Television marketing 112

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

Salesforce Marketing Cloud

DECEMBER 13, 2021

Employees can use Trailhead to learn new skills, earn Salesforce credentials, and add to company value and productivity. Salesforce commissioned IDC to survey more than 2,400 professionals who administer Salesforce applications or develop on the Salesforce Platform. They also create greater productivity and faster time to value.

Studies 98

Studies Peer-to-peer Product Validation 98

Salesforce Marketing Cloud

MARCH 12, 2019

A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren't planning to buy after receiving a personalized recommendation, and 40% of shoppers have spent more on [ ] It’s no secret that consumers are interested in personalized shopping experiences.

Product 87

Product Effectiveness Tips Customer Surveys 87

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

Allocation 123

Allocation Marketing Budget Forecasting Lead Scoring 123

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Healthcare’s Most Wired Survey.

Work Management 102

Work Management Marketing Management Research Organization 102

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

SmartBug Media

MAY 1, 2020

Without a crystal ball or time machine, no one could have predicted just how important it would be to have employees who are capable not only of working from home, but also of maintaining productivity while juggling remote schooling schedules, pets, chores, self care, and more. However, hindsight, as they say, is 20/20.

Work Management 103

Work Management Product Copywriting Paid Search Agency 103

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Marketers are ready to embrace AI in the retail media space.

Marketing AI 122

Marketing AI Media Paid Search Agency Privacy 122

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. These customers often reach out to brands to air complaints about their products and services.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Porch Group Media

JULY 15, 2021

According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. Approximately one in three (34%) use social media to learn about or discover new products, services or brands.

Social Media 71

Social Media Product Media Marketing Budget 71

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. According to Sana Commerce’s B2B Buyer Report , 74% of B2B buyers say they would switch suppliers if another B2B web store offered a better experience.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” They gave engineers a percentage of free time to develop new products. Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.)

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Martech

FEBRUARY 8, 2024

The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products. They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). Click here for survey Get MarTech! In your inbox.

Guidelines 109

Guidelines Deliverability Transparency Click Rate 109

Martech

DECEMBER 7, 2023

Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement.

Marketing AI 112

Marketing AI Multi-Channel Customer Satisfaction FAQ 112

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year.

Demand 199

Demand Content Marketing Guidelines Content 199

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94