Best Practices for Prospecting with Video

Vidyard

Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. It could be your website, it could be a customer success story, it could be a product page, and this gives you an opportunity to talk about how that’s relevant to them.

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

If you’re getting 30%+ of your prospects to reply to you, you can probably stop worrying about it as much, but if you’re getting less than that, then what I am about to share with you could be a game changer. What Makes a Good Prospecting Email.

Trending Sources

How to simultaneously attract new prospects and retain loyal customers

Biznology

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter.

6 Tips for Productive Prospecting

Marketing Action

Craig Rosenberg is working on a book, “Tips for Sales Prospecting Into Small Businesses,” for Radius ( radiusintel.com ), and asked me to contribute a few tips. It’s time to unearth some new opportunities…it’s time to pick up that phone and go prospecting.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

FunnelWise Boosts Prospecting Productivity with EverString

EverString

The post FunnelWise Boosts Prospecting Productivity with EverString appeared first on EverString. Marketing

Exciting new tools for B2B prospecting

Biznology

New ways to find prospects continue to come on the scene—it seems like daily. One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Paying attention to prospect intent is key to that transformation.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

Tools and Tips for Outbound Sales Prospecting

Modern B2B Marketing

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. Ultimately, we are making inroads with our top prospects using our outbound prospecting process.

10 Creative Ways to Improve Prospecting and Sales Emails with Video

Vidyard

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. Because, if your sales team can’t stand out in the inbox, grab attention, and ignite a response from their prospects or accounts, how are they going to close a deal?

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

Here are five easy steps to sending targeted email messages that your prospects will actually want to read: Step One: Truly Understand Your Audience. Remember that this first step is 100% about the audience and 0% about your company’s product or solution.

To get the best prospecting data, use a broker

Biznology

Here is a seven-step process for finding and working with a data broker who will get you the best data for prospecting campaigns. Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough.

5 Techniques For Successful Sales Prospecting

Vidyard

Prospecting is critical to any sales team’s success. Without prospects, the pipeline and sales whither. Here are five techniques a sales team can use to prospect more effectively: 1. How familiar with our brand or product are they likely to be?

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else.

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. Marketers and salespeople are using too many productivity tools and apps, and it’s actually making us less efficient.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower?

Chalk Talks: Crushing Your Next Product Launch with Video

Vidyard

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product?

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

Video 90

Use Information Interview Approach for Sales Prospecting Conversations

Avitage

B2B sales organizations with a complex, “platform,” or value sales process face some of their biggest challenges in the initial prospecting stage. The process for a value sale is naturally longer than a simple product sale. In addition to the basic causes — poor, undisciplined prospecting skills and techniques — I see a flawed general approach to prospecting for the value sale model.

December Product Round-Up

Outreach

Last month, the Outreach product team put on their Santa suits and delivered some delightful new features that are sure to extend your holiday cheer long after December -- and prepare you to crush your 2018 goals. We’re excited to bring our Outlook users some exciting new features that will increase productivity and organization when sending emails from your inbox: Snippets and Inbox Bump. We had a lot of things on our wish list this holiday season.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.

3 Factors that Connect Value Prop to Prospects

B2B Lead Generation Blog

If I am you ideal prospect, why should I buy from you rather than your competitors?”. To put this into perspective, take a few moments and ask yourself, “Do I clearly and succinctly state the core value proposition of the product or service that I am marketing?”.

HubSpot Launches Visionary New Product for Targeting Prospects

Hubspot

How do you tell a one-time visitor from a high-quality lead, and how do you tailor your marketing approach based on the quality of the prospect at hand? As marketers, we've also felt this pain, which is why we're excited to announce the launch of an exciting new product to address it.

7 Simple Hacks to Kickstart a Productive Day

Hubspot

Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. Productivity Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

Slack calls itself a messaging app for teams to make their working lives simpler, more pleasant, and more productive. We may be a bit ashamed about our Facebook addictions, but using Slack is considered to be a productivity-booster.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

B2B prospecting data just keeps getting better

Biznology

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity. Productivity Daily TOFU

How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg

We’re convinced that prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads, sales, or fill open requisitions. The parallels to prospecting are uncanny. We’re firm believers that prospecting is just like online dating.

How to Increase Open Rates and Better Engage Prospects

Vidyard

Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? 5 Ways to Increase Open Rates and Better Engage Prospects . Even better, this subject line was very personalized, referencing that specific prospect’s alma mater and football team. My mom will NOT get off my back about productivity.”. Look for any recent news about your prospect or their company.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Technology usage “intensity” score, by product (HG Data).

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

Modern Marketing

by Melissa Madian | Tweet this It’s the beginning of 2013, and with it comes the traditional flurry of demand generation/business development/sales reps sending me emails on why I should buy their product/service. Why would I do all your prospecting work for you?

Target 116

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

Although it wasn’t a lot of money in the whole scheme of things, it was still something and I was able to see how changing the motivation of a prospect can completely change revenue. What motivates your prospects to buy from you?

Top Ways to Attract Prospects

LEADership

Well, 66% of consumers say that they are more likely to buy a product or service when provided with personalized offers or content! The post Top Ways to Attract Prospects appeared first on LEADership by Louis Foong, CEO The ALEA Group. Happy new year, everyone!

Lead Generation: How to speak the language of your prospects

B2B Lead Generation Blog

Ultimately, Keith knew that by offering a quality free trial product, users would become loyal customers and tell their friends about it – all of the emails and encouragement from the marketing department wasn’t necessary to convert free trial users to customers.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. The worst time to call a prospect is between 1:00 and 2:00 p.m.

Searching for a Prospecting Silver Bullet? You’re Outta Luck.

Sales Intelligence View

Sales Intelligence sales productivity Sales Strategy dreamforce 14 dreamforce 2014 sales expert advice for prospecting sales prospecting strategy sales prospecting tactics sales prospecting tips sales tips and tricks Today’s post is from John Barrows, a provider of […]. Closing CRM Intelligence Dreamforce Funnel Sales 2.0

22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

Hubspot

Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. Here's how: Prospecting just got a whole lot easier -- and that's just the beginning.