Klaviyo Product Update Roundup - April 2023

Klaviyo Update Details

Easily view which channels you’re sending on and when without manually maintaining a marketing calendar.

This update is an important tool for our clients because it enables them to see all their email and SMS campaigns in one place, improving their marketing workflow and allowing them to create better omnichannel campaigns. With the improved visibility and organization of campaigns, our clients can create more targeted and personalized campaigns. This feature also provides valuable insights into their marketing strategy, enabling them to analyze their campaigns and optimize future campaigns based on the performance of previous ones.

Klaviyo Update Details

Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to Klaviyo’s iOS SDK.

At SmartBug Media, we stress the importance of providing personalized experiences for customers, which is why we are thrilled that Klaviyo's mobile push notifications are now available for Android and iOS. This upgrade is essential for our clients because it enables them to create targeted mobile push notifications that speak directly to their customers, improving their mobile marketing strategy. Klaviyo's new feature provides our clients with valuable insights into their mobile campaigns' performance, enabling them to optimize their campaigns to generate better engagement and conversion rates.

Klaviyo Update Details

Easily toggle between the campaign list view and calendar view to understand your performance and make informed decisions for your next send.

With Klaviyo's new campaigns list view, our clients can easily toggle between a list and calendar view to gain a better understanding of their campaign performance and make informed decisions for their next send. This feature not only streamlines the process of creating campaigns but also displays clear and concise language and visual aids to provide actionable tips for providing personalized experiences to their customers. At SmartBug Media, we're excited to see how this feature will help our clients create more efficient workflows and optimize their marketing strategies.