Writing on the Web

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How to Harness the Power of Social Media

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Creating videos showcasing the inside of your company, a product unveiling or review, or revealing your latest offer are great ideas for content. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans.

7 Social Media Mistakes Bloggers Should Avoid

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One of the best things about social media is that it can help you understand what your customers think about your products and services. Yes, social media can promote your products and services, but to build loyal followers, add posts that add value for your readers.

Compelling Newsletter Content:2 Big Problems

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You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy.

Your Business Newsletter: What’s Your Brand Personality?

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David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.)

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. A third type of direct selling is a product or information funnel.

Content Marketing Graphic: What’s Missing in this Visual?

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And, of course, tell them how your products and services can contribute. What’s Missing in this Visual?

How Content Marketing Works on Pinterest

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However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock.

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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

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Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base?

Best Kept Secret of an Email Newsletter Bio

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After only 6 months, one client reported greater productivity, less stress, and improved revenues of 20%. What’s the best kept secret of a newsletter bio?

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

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Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

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How can you develop more productive blog writing habits ? Perhaps these productivity tips are nothing new, but like most things in life, if you don’t use them they don’t work. When are you going to stick to your content marketing calendar ? What’s it going to take?

6 Easy Tips to Be a Better Blog Writer

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Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing. While it’s good to keep your nose to the grindstone as long as you’re feeling productive, breaks will help you to clear your mind and re-focus.

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4 Ideas to Generate Blog Topics

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You can edit them according to feedback from your users, but having the schedule will offer greater productivity over the longer term with less hassle. How are you doing with your 2015 blog goals ?

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Better Content Marketing: Words and Numbers Matter

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Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Here’s how: Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue?? What goals have you identified for your blog and website for 2015?

Expert Ebooks: More Ways Ebook Writing Goes Wrong

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They don’t care so much about your products and services or point of view, as long as you and your ebook will give them the results they want. An ebook is NOT: A thinly-veiled product brochure. A place to overtly promote your brand, products or services.

Blog Content: 4 Ways to Make Your Blog Unique

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He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content.

Online Persuasion: Seeing Through the Eyes of Customers

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Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online.

Managing Your Newsletter Email List:5 Must-Do’s

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Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. Add this info in your list – the who, what, and when info is shared with prospect or client; products sold; calendar reminders; etc.

6 Tips for Easy Ebook Promotion with Social Media

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You can have a video-like production in no time at all. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really?

How a Product Funnel Makes Blogging Profitable

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Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you.

5 Uses for Your Business Blog

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For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. If this is your intent, post product reviews, tell your readers about new products you’re expecting. Maintaining a business blog is time-consuming.

Get Found Online: 6 Principles of Quality Content

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The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.

Pinterest: 3 Reasons To Take Note

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To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all Visual bookmarking is handy, but what makes it so powerful is the social aspect: not only are you pinning products and sites for yourself, but also for your entire network of followers to see—even as they’re pinning likes for you to see.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

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Encourage interaction among your followers and fans with posts that have nothing to do with your business or products. It seems that the younger the employee, the more frequently they use social media.

Is Your Business Blog “Just Okay?” Here’s How to Change It

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An increase in the number of people who write or call you to inquire about products or services. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay?

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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If you have a product or a service that can help your customer solve a particular problem, share this information with your readers. Make Sure Your Posts Get Read!"

How to Make Content More Engaging: 10 Tips

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Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages.

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From Blog to Book: Write an Expert Ebook in 90 Days

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When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. Write an expert ebook in 90 days? Do you think it’s possible?

How to Make Money Blogging

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A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Do you know how to make money blogging?

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5 Reasons Content Marketing is Getting Harder

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There exists: A shift away from focusing on your products and services (what you know well). I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. A shift towards the reader/customer and their needs (what you may not know very well). A business environment that is changing rapidly (what is unknown).

The Biggest Mistake Experts Make When Writing an Ebook

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It’s frequently used in product development and R & D. In brief, it’s a process for creating products and services that work well for the end users. Experts know a lot.

Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

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There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? ” “We need to focus more on our customers and less on our products.

The Homer Simpson Guide to Neuromarketing

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Almost 8 out of 10 new product launches fail. Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty.

Key Content Marketing Strategy: Answer Readers’ Questions

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You must devote a few key content pages to answering readers’ questions about your business products and services. Does your website answer readers’ questions? This is a key element of a smart content marketing strategy.

Blogging Tips: Unique Ideas to Boost Your Blog

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Find creative ways to integrate product or service marketing into your content. I feel like we hear a lot of the same blogging tips over and over again.

Why Content Marketing with Video Is Key

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Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients.

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The Ladder of Emotional Values: Pleasure Reigns

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At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value.