The 17 Best Social Media Management Tools
MARCH 27, 2017
Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. 30: The 14 Best Personal Productivity Tools. #31:
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Sample review: “A content provider that emphasizes growing revenue and leads with strong, scalable content production.
The 10 Best Customer Service and Customer Engagement Platforms
APRIL 27, 2017
Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. The company calls it, nebulously, a ‘product experience platform.’
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. SEO has a lot of moving parts.
The Eight Best Social CRM Tools
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. 30: The 14 Best Personal Productivity Tools. #31:
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. B2B product marketing budgets are expected to increase on average 3.1%
What is a Q&A Case Study? And Why is it Great for B2B Marketing?
JANUARY 5, 2017
Which customers benefited from your product the most? Some of your B2C prospects might think your product is only for B2B businesses. Fortune 100 Executive Replaces Github and Improves Productivity by 124%. People love their product, and they’re growing quickly.
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
Second, by optimizing your online presence , your business will appear to shoppers who are specifically looking to buy the product you offer. Guest post by Andy Beohar.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Digital marketing budgets continue to rise, often at the expense of offline advertising spend.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” on brave kid said. “If Because of this aversion to ads, using influencers to sell products has become all the rage. Guest post by Tim Brown.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
34% watch product and informational videos. Product videos and presentations are also the most popular types of content used by B2B marketers, in both product introduction and growth stages. 34% want to watch product or informational videos.
How the Internet of Things Will Disrupt Digital Marketing
MAY 4, 2017
Using information gathered from a wider array of touchpoints—online, in-store, and via devices and products themselves—the trackable range of customer behavior has expanded exponentially. Guest post by Beth Kotz.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. The ability to buy a “whole product” (e.g.,
Five Content Marketing Tips for B2B Success
SEPTEMBER 27, 2016
However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Guest post by Mark Pinnes.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Rich snippets , for example, are very important for consumer ecommerce site SEO, but don’t matter much for enterprise B2B technology products. Organic (non-paid) search is the largest single source of visits for most B2B websites.
5 Essential Elements to Include in Every Sales Pitch
JULY 5, 2016
Showcase your in-depth knowledge of the buyer’s challenges, and then clearly outline the ways your product or service will address them. This is also a good time to toot your own horn with testimonials and a comparison of your products or services to those of your competitors.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Guest post by Bill Achola. Ned J.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
If the video is of a high quality, this rich media can allow users to learn more about your product or service. Invest in a Quality Production. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
Products or services may be similar; however, the equipment, value-added services, the experiences of workers and management, and the types of customers might differ from one business to another. Guest post by Anthony Bergs. Customers are the heart and soul of any business.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 81% of B2B marketers use LinkedIn to help launch new products. Though new social networks continue to be launched (e.g.
12 Lessons I’ve Learned from Writing 1,000 Blog Posts
OCTOBER 18, 2016
But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 52% of consumers say watching product videos makes them more confident in online purchase decisions. (
The 23 Best Content Ideation Tools
MAY 31, 2016
product and customer intelligence, risks and threats, and competitors. Great content—the kind that resonates with your audience—starts with great topic ideas.
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Now this could be in the form of another piece of content or software that they can access in exchange for a newsletter or it could be in the form of a product. Guest post by Tom Hunt. So you have set up a blog and social media profiles….
The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
MAY 2, 2017
Allocadia lets marketers, CMO’s and other C-suite executives…work together on planning in order to make sure each client account (or product line, geographic region, business unit, etc.) 30: The 14 Best Personal Productivity Tools. #31:
6 Tips for Encouraging Your Team to Blog
JUNE 29, 2016
This popular employment model will remove the daily commute, give them a better work-life balance and support their creativity and productivity. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 62% of B2B technology companies use a blog to market their products.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
Attributes like product functionality, ROI, total cost of ownership (TCO), fitness for purpose, and integration capabilities are undeniably important. Turning customers into stark, raving fans of your brand or product is something that can’t be purchased.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media.
20 Expert LinkedIn Guides
JULY 7, 2014
Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so.
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
The three most popular types of content on LinkedIn are industry insights (favored by 60% of users), followed by company news (53% – likely popular with job seekers) and new products/services (43%).
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Discover the sentiment of a brand, product, or topic on Twitter. While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
internet users researching products and services online. ( adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. (
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Background nature sounds have been proven to improve both mood and productivity.
23 Outstanding Social PR Guides
JULY 22, 2014
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”