How to Build a B2B Marketing Team


With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Customer experience: likely the joint responsibility of the marketing executive and product marketing up until now, this function may be turned over to a dedicated role at this stage.

Build 118

The 17 Best Social Media Management Tools


Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. 30: The 14 Best Personal Productivity Tools. #31:

Tools 132

Trending Sources

Nine Winning Digital Marketing Strategies From The B2B World


FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. Guest post by Cheryl Joy.

Cable 102

The 29 Best Social Media Monitoring Tools


That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The 26 Best All-in-One SEO Tool Suites


finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. SEO has a lot of moving parts.

SEO 107

33 Thought-Provoking B2B Social Media and Marketing Stats


86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. B2B product marketing budgets are expected to increase on average 3.1%

Stats 140

Five Strategies for Improving Customer Experience


Whether you have a physical location or an online store, how do you present your products to your customers? One of the biggest pitfalls for marketers is assuming clients are after the cheapest product available—so they cater to that level. Guest post by Brooke Cade.

20 Tremendous Digital Marketing Stats and Facts


Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

Stats 138

22 Tantalizing Content Marketing Stats and Facts


34% watch product and informational videos. Product videos and presentations are also the most popular types of content used by B2B marketers, in both product introduction and growth stages. 34% want to watch product or informational videos.

Stats 128

What is Inbound Marketing? The Idiot’s Guide [Infographic]


Second, by optimizing your online presence , your business will appear to shoppers who are specifically looking to buy the product you offer. Guest post by Andy Beohar.

How to Create the Three Parts for Any Sales Funnel


Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. The best landing pages have a unique design, yet support your company and product branding. Guest post by Katrina Manning.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


Which customers benefited from your product the most? Some of your B2C prospects might think your product is only for B2B businesses. Fortune 100 Executive Replaces Github and Improves Productivity by 124%. People love their product, and they’re growing quickly.

Three Influencer Marketing Secrets to Drive Traffic


Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” on brave kid said. “If Because of this aversion to ads, using influencers to sell products has become all the rage. Guest post by Tim Brown.

The 10 Best Customer Service and Customer Engagement Platforms


Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. The company calls it, nebulously, a ‘product experience platform.’

5 Essential Elements to Include in Every Sales Pitch


Showcase your in-depth knowledge of the buyer’s challenges, and then clearly outline the ways your product or service will address them. This is also a good time to toot your own horn with testimonials and a comparison of your products or services to those of your competitors.

Sales 108

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.

The Single Most Important Element for Increasing B2B Lead Gen and Sales


In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. The ability to buy a “whole product” (e.g.,

Five Content Marketing Tips for B2B Success


However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Guest post by Mark Pinnes.

Tips 100

How To Turn Video Marketing Into a Successful SEO Strategy


If the video is of a high quality, this rich media can allow users to learn more about your product or service. Invest in a Quality Production. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

Video 139

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Guest post by Bill Achola. Ned J.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Rich snippets , for example, are very important for consumer ecommerce site SEO, but don’t matter much for enterprise B2B technology products. Organic (non-paid) search is the largest single source of visits for most B2B websites.

SEO 99

The Eight Best Social CRM Tools


Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. 30: The 14 Best Personal Productivity Tools. #31:

CRM 79

34 Compelling Content Marketing Stats and Facts


Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 52% of consumers say watching product videos makes them more confident in online purchase decisions. (

Stats 133

49 Noteworthy Social Networking Stats and Facts


41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 81% of B2B marketers use LinkedIn to help launch new products. Though new social networks continue to be launched (e.g.

Stats 114

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


Now this could be in the form of another piece of content or software that they can access in exchange for a newsletter or it could be in the form of a product. Guest post by Tom Hunt. So you have set up a blog and social media profiles….

20 Expert LinkedIn Guides


Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so.

The 23 Best Content Ideation Tools


product and customer intelligence, risks and threats, and competitors. Great content—the kind that resonates with your audience—starts with great topic ideas.

Tools 103

20 Brilliant B2B Marketing and Digital Business Stats and Facts


82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media.

Stats 122

Seven Ways to Humanize B2B Marketing


Attributes like product functionality, ROI, total cost of ownership (TCO), fitness for purpose, and integration capabilities are undeniably important. Turning customers into stark, raving fans of your brand or product is something that can’t be purchased.

How the Internet of Things Will Disrupt Digital Marketing


Using information gathered from a wider array of touchpoints—online, in-store, and via devices and products themselves—the trackable range of customer behavior has expanded exponentially. Guest post by Beth Kotz.

Balancing SEO and PPC to Maximize Search Results


Though branded terms (keywords that include your company’s name or products) are kind of like “fake” organic traffic, don’t forget that Google Analytics is still considering it organic. Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company.

PPC 47

16 Enigmatic Business Blogging and Other Marketing Stats


45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 62% of B2B technology companies use a blog to market their products.

6 Tips for Encouraging Your Team to Blog


This popular employment model will remove the daily commute, give them a better work-life balance and support their creativity and productivity. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.

35 Stupendous Social Networking Facts and Stats


The three most popular types of content on LinkedIn are industry insights (favored by 60% of users), followed by company news (53% – likely popular with job seekers) and new products/services (43%).

83 Exceptional Social Media and Marketing Statistics for 2014


internet users researching products and services online. ( adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. (

14 Brilliant B2B Marketing Strategy Guides


Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]


The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock.

Rate 94

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


Allocadia lets marketers, CMO’s and other C-suite executives…work together on planning in order to make sure each client account (or product line, geographic region, business unit, etc.) 30: The 14 Best Personal Productivity Tools. #31:

Tools 67