Vidyard

DECEMBER 22, 2017

So here are some tips for helping your nonprofit staff stay productive this holiday season. It’s something that’s a little different and special during the holiday season, but it still maintains productivity. Having one common goal to work toward will keep you and your staff productive as the year draws to a close.

Product 61

Product Merchandising Social Media Resources 61

Vidyard

JUNE 28, 2017

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product? Video’s a great way to do this.

Video Marketing 74

Video Marketing Product Open Rate Click Rate 74

Vidyard

SEPTEMBER 24, 2015

So it’s important to think about those metrics during your video brainstorming session – whether it’s an internal discussion or one with an external production team. This is usually based on originality, production feasibility, budget restrictions and the ability to connect quickly with your audience. Happy Brainstorming!

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

JANUARY 15, 2016

Which is why we sought out leading video production experts and picked their brains for you. Most companies spend more on their homepage video than their client testimonials or product videos as higher funnel content typically requires a higher production value. ” – Paul Hochman, Founder, Humongous Media Inc.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Vidyard

MARCH 30, 2015

One thing I’ve learned about video production: it can be expensive. Also, if you’re targeting larger companies with your videos, you’ll want a more professional and polished video production. That’s a lot of production work, so we’ve figured out a process that makes our limited budgets go a long way.

Budget Programs 53

Budget Programs Video Marketing Product Webcast 53

Vidyard

SEPTEMBER 18, 2014

Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Are you looking to introduce a new product or announce a rebrand?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Vidyard

JULY 28, 2016

This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production.

Advertising Agencies 50

Advertising Agencies Paid Search Agency Ad Agencies Video Marketing 50

Vidyard

SEPTEMBER 12, 2013

Eager to show you more about how to enhance your video marketing content, I’m back to deliver episode four in the Video Production 101 series! If you’re trying to improve or amp up your B2B marketing efforts, the video production 101 series was built just for you! Watch the entire series!

Video Marketing 50

Video Marketing Product B2B Thought Leadership Thought Leadership 50

Vidyard

DECEMBER 2, 2013

Explaining just how they run their inspiring video content machine, here’s what Paull had to tell us: When it comes to running video production in-house, Paull has outlined the secret formula to getting started. Share some of your video production hacks in with a comment below. Can’t Get Enough Great Content?

Video Marketing 52

Video Marketing Product Copywriting Creativity 52

Vidyard

SEPTEMBER 24, 2013

Hey everybody, it’s Blake here with the final knock-your-socks-off episode of the Video Production 101 series! Tips for editing your video marketing projects Streamlining your editing process can make video production, on a whole, much easier and my tips should help you out. Watch the entire series!

Video Marketing 51

Video Marketing Product Template Internet Marketing 51

Vidyard

AUGUST 6, 2013

Hey folks, it’s Blake here to introduce our new five-part series about production – welcome to Video Production 101! Each part of the Video 101 series will address a different aspect of video production with topics including: audio, lighting, setting up a shot, and editing.

Video Marketing 50

Video Marketing Product Thought Leadership Design 50

Vidyard

JANUARY 15, 2016

15 Experts Spill Their Greatest B2B Video Production Advice. We know that more and more marketers are bringing production in-house. So 15 video experts dished their best advice on B2B video production so you could nail that in-house shoot. Get the Guide. Get the Guide.

Video Marketing 50

Video Marketing Product B2B Best Practices 50

Vidyard

JULY 18, 2016

This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Ad Agencies Video Marketing 50

Vidyard

JANUARY 27, 2015

You’ve got an amazing product and you want to teach the world how to use it. But with so many products and so many videos out there, how do you get the world’s attention? My point is that if your product tutorial doesn’t look professional, it isn’t going to be trusted or even watched.

Video Marketing 51

Video Marketing Product Work Management Youtube 51

Vidyard

AUGUST 13, 2013

Well folks, here we are with the second instalment of Video Production 101! The post Video Production 101 episode 2: Tips for recording quality audio appeared first on Vidyard.

Video Marketing 52

Video Marketing Tips Product High Quality Lead 52

Vidyard

FEBRUARY 10, 2015

Capacity or timing issues might force you to seek out an outside video production company or agency to create your video content. Can the production company handle campaign volume? Whereas if you want to create short profile videos for all your products, or create how-to videos, then the sky’s the limit.

Paid Search Agency 51

Paid Search Agency Video Marketing Product Companies 51

Vidyard

AUGUST 29, 2013

Moving on along with our five part Video Production series, I’m proud to present the latest episode all about lighting. The post Video Production 101, episode 3: Lighting up your video content appeared first on Vidyard. The Vidyard Space Academy is is your headquarters for video marketing thought leadership and how-to’s.

Video Marketing 51

Video Marketing Product B2B Thought Leadership Thought Leadership 51

Vidyard

JANUARY 22, 2015

You can hire an agency – and there are some big benefits to outsourcing your production efforts – or you can take the plunge and build your own video marketing team. Make sure your video producer and your videographer see eye-to-eye on video format, and expectations around post-production. Check out our partner showcase!

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

JANUARY 11, 2016

For example, predictive scoring measures intent data (showing you if/when someone is browsing a competitor site or searching terms relevant to your product) and fit data which shows you firmographic data (company size, industry, geography), tech stack data, and personal level data about title, skills, etc.

Video Marketing 50

Video Marketing Product Lead Scoring Lead Ranking 50

Vidyard

NOVEMBER 23, 2015

Throughout the production process, however, mistakes can be made due to tight deadlines or stakeholder demands. Here are the 10 most common video production mistakes and how to fix them. For videos that explain a technical product or procedure, this scripting process can be difficult. Your Script is too Technical.

Video Marketing 50

Video Marketing Product Act-On Design 50

Vidyard

AUGUST 29, 2014

If I could only pass on one of these lesson to in-house video marketers, filmmakers, and everybody in between, it would be that an ounce of pre-production will prevent a pound of pain during shooting and editing. So, what can you do in pre-production to avoid a post-production freak out? Here are a few tips!

Video Marketing 50

Video Marketing Product Planning Advertising Mediums 50

Vidyard

SEPTEMBER 23, 2021

Mastering the fundamentals of good video production doesn’t mean parting ways with your agency, either. Video Pre-Production 2.1 Video Production 3.1 Video Production Setup 3.2 Lighting for Video Production 3.3 Directing Video Production 3.6 Remote Video Production 4. Video Post-Production 5.

Video Marketing 95

Video Marketing Product Enterprise Management Work Management 95

Vidyard

SEPTEMBER 23, 2021

Now it’s time for your editing stage, also known as “post-production”. Post-production is where you pick which shots you’ll use, assemble them, and add any graphics, animations, or captions you want in your final video. The more careful you are during pre-production and production , the faster this phase will go.

Video Marketing 121

Video Marketing Product Budget Programs Eye-Tracking 121

Vidyard

MARCH 29, 2018

We quickly got to work planning, creating, and producing our latest product offering, GoVHS. The post Introducing GoVHS, Vidyard’s Most Innovative Product! It suddenly hit him—what’s more personal than creating and sharing a home movie with your audience? The idea took off from there. appeared first on Vidyard.

Product 13

Product Television marketing Amazon Pricing 13

Vidyard

SEPTEMBER 23, 2021

Believe it or not, the stage where you film your video production is the shortest. Pre-production, or the preparation phase, takes longer. Pre-production can be a difficult phase to manage, but we’ve got your back. Pre-production can be a difficult phase to manage, but we’ve got your back. Contents 1.

Video Marketing 115

Video Marketing Product Top of Funnel Content 115

Vidyard

MARCH 29, 2018

We quickly got to work planning, creating, and producing our latest product offering, GoVHS. The post Introducing GoVHS, Vidyard’s Most Innovative Product! It suddenly hit him—what’s more personal than creating and sharing a home movie with your audience? The idea took off from there. appeared first on Vidyard.

Product 10

Product Television marketing Amazon Pricing 10

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

MARCH 15, 2021

Personalized Video Pre-Production 5.2 Personalized Video Production 5.3 Personalized Video Post-Production 6. By personalizing videos, you build one-on-one connections which can make viewers feel more positively about you and your product or service. Where to Use Personalized Videos 4.1 ABM and Sales 4.4

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

DECEMBER 3, 2019

No matter which of the explainer video styles you choose, though, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience. Mat King, Vidyard’s Video Production Manager, gives an overview of what explainer videos are and how to make an effective one.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

DECEMBER 17, 2019

Mat King, Vidyard’s Video Production Manager, delves into the essential things you need to know about how to videos: What they are and how to create one that teaches your audience what they want to learn. Explains how to do something; Often based on popular search queries; May not feature a product or service. Watch and Learn.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

APRIL 5, 2021

And businesses continue to embrace internal resources (beyond traditional videographers) for video production. In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars. Educational Video Content Wins Out. Video Analytics Equals Video Satisfaction.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

APRIL 5, 2021

And businesses continue to embrace internal resources (beyond traditional videographers) for video production. Educational Video Content Wins Out In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

MARCH 23, 2021

Everyone is becoming a creator—no longer are we dependent on massive production budgets and teams. Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Product, FAQs, and promo videos all align as a way to dynamically educate buying audiences online. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

NOVEMBER 24, 2020

Let’s talk about how Zapier integrations and workflow automation can boost your productivity. But when you snap them together, you get a functional productivity automation that takes the busywork out of day-to-day tasks. (Or, Automate the way you work with video and increase your productivity with the Vidyard Zapier integration.

Product 74

Product Hubspot CRM Automation 74

Vidyard

MARCH 23, 2021

In order to justify creating different types of videos (including some that may not be directly related to your product), your business needs to understand why you’re creating video stories , who you want watching your content, and what you’re trying to accomplish. Will you hire an in-house videographer or a video production team?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116