PWB Marketing Blog

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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Not everyone on Facebook wants or needs the product or service you’re selling. Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes.

How Do You Sell?

PWB Marketing Blog

In this case, I was referring to a local start-up who is doing all the new cool edgy marketing tactics, but wasn’t really putting much value in how their product would get sold.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Think about highlighting the benefits of your complex industrial product through a series of YouTube videos. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. The audience for Showcase Pages are members who want to follow specific aspects of your business on a dedicated page for prominent products and services.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. Social media is more effective when you’re not making mistakes. Mistakes are costly.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

A 2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo?

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Frustrated.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. Do not pitch your products. Photo Sharing – Let customers share how they’re using your B2B product with photos.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Focus your website content on how your B2B product or service solves problems for customers.

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Google Alerts (free) – set up email alerts for your company name, product, and competition. At the end of the day, you should track metrics that align with your business goal, whether that’s generating demand for a new product or generating leads.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Use annotations in strategic ways like having one video that’s used to convey general company information, and then use an annotation to allow prospects to click through to videos that drill down into more specific products and services. Have you heard about Universal Search?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

If you’re serious about marketing your products online, consider the following channels. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all.

What Can a Business Review Do For You?

PWB Marketing Blog

It’s not as challenging as getting client testimonials, however it can help validate their products and services. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents.

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was?

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

What ad product are you using? According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I used to clip home improvement ideas from publications to keep them in a binder’s labeled “Dream Home”, images and wedding ideas of dresses and centerpieces in one called “Wedding Planning” or products that I liked, useful tips and cool baby items into a binder called “For the Kids.”

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I used to clip home improvement ideas from publications to keep them in a binder’s labeled “Dream Home”, images and wedding ideas of dresses and centerpieces in one called “Wedding Planning” or products that I liked, useful tips and cool baby items into a binder called “For the Kids.”

Facebook Ads: Do They Work?

PWB Marketing Blog

Broadcasting you business name, products, services or brand has never been easier. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few.

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries.

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3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

If you can’t describe your product or service in 3 words, then search isn’t for you. Or if you’re launching a new product, search might not be for you. If people don’t know your product – if your product doesn’t exist – then people won’t know to do a search for it. A new product launch requires generating awareness.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Does your website make a good impression? Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information.

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

You should have a goal as to how you want people to feel about your company, products, and services. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011.

Channel Your Efforts

PWB Marketing Blog

At the end of the day, unless you have a direct sales channel, your sales outlets all have the same product offerings. Instead, consider how helping them to stand on their own with a powerful brand will enable them and fuel sales of YOUR product or service! Over the years, PWB has worked with a lot of clients with independent sales channels.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

So how do you get your employees to be cheerleaders for your company, products or services? Your social media messaging is best spread by those who are passionate about your products, services and brand. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business.

Three Reasons to Love QR Codes

PWB Marketing Blog

A business-to-business company selling automation control systems can use a QR code to trigger a video showing the features and benefits of the product. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

It’s a marketing technique of creating and distributing relevant and valuable items to attract and acquire people to your products and services. An effective content marketing strategy will increase followers, generate demand for your products, and entice people to share your content with their business associates. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact.

Catch on Command

PWB Marketing Blog

It’s all about the science of getting into your prospect’s head and helping them make the decision-making journey toward your product. A few years back I was fly fishing on Michigan’s Pere Marquette River.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

A link building strategy may still be effective, so long as high-quality sites that are relevant to your product or service are considered. Look for niche directories that are relevant to your product or service.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Add the date the company went into business, grand openings, product launch dates, acquisitions, and other important or key dates for your business. Make sure your Facebook Page works for your business!

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Add the date the company went into business, grand openings, product launch dates, acquisitions, and other important or key dates for your business. Make sure your Facebook Page works for your business!

[Infographic] Tips to Increase Reader Engagement on Social Media Sites

PWB Marketing Blog

Is your audience looking for your product or service at a certain time of the day? There are three basic rules when considering what to share on the various social media platforms. 1) The best content posted to social media sites is easy to understand and fairly simple to share.

Be Your Brand, and Let Your Brand Be You

PWB Marketing Blog

If that brand is built on an exceptional product, the combination is unbeatable. I ran across this video yesterday and it sums up so much of the brand experience of Scott Fly rods. I’m an extremely loyal Scott owner – I currently have 6 Scott sticks in my collection ranging from a delicate 4-weight 8’6” for chasing tiny trout on small streams all the way up to a brutish 7-weight 12’8” two-handed spey rod capable of 100’ casts and the toughest steelhead.