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How to Implement an Account-Based Marketing Program in Your Firm

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This will provide you with a starting point for building an account-based marketing program: Define the ideal customer profile (ICP) for your specific product or service, based on criteria such as company size and location, industry and needs.

Building a Marketing Technology Stack for Your Demand Generation Efforts

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Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data.

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How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B Marketing Problem 1: B2B Products Are Complicated.

A Guide to Google AdWords Paid Search Bidding Strategies

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It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Converting B2B Leads Through Social Content: 3 Keys to Success

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If you’re marketing to executive decision makers, keep in mind that the majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business (from the IDG study).

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Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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So if your sales region is Northeast USA, and someone in LA who has searched for something on Google in Philadelphia in the past searches for your product, it may appear in his/her query results.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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Ideally, the product you use should offer: Data from Multiple Sources. Bombora offers products with initiative, such as Account-Based Creative campaigns.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. They serve as third-party validation—real word proof of the performance of a product, service or solution.

6 Tips for Collaboration When Producing and Sharing Great Content

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This includes not just planning and production, but the way the entire process flows. Who in your organization is involved in content production? This knowledge is invaluable to content creators, especially when selling complex products/services over long sales cycles!

A CMO’s Guide to Conversion Metrics with Google Adwords

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Values can be either the same for all conversions recorded, or it could vary (as in ecommerce-because product prices vary).

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business.

Why Marketing Automation Does Not Work

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How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.

17 Ways to Promote Your White Paper for Lead Generation

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Our How Technology Can Increase Sales Productivity white paper explains proven methods for boosting sales by up to 35%.”. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it?

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product.

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Lead Nurture Planning.

A Brief Guide to Increasing Website Conversions with Video

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Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Website goal: Content-heavy with the goal to drive traffic and sell advertising on your site, bait audiences to a newsletter or a product (or affiliate). . Website theme: Showcase your products; provide content that reassures audiences of your quality, value, and expertise.

How Labels works in Google Adwords; benefits of the new feature

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Complementary keywords for the Outcomes label: Performance, Effectiveness, Productivity. Examples: “improving sales performance” “increasing sales productivity”. Labels vs. Ad Groups: Performance, Effectiveness, Productivity are all unique Ad Groups, but same label.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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I promise you’ll be more productive in the long run. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Your promoted account ad appears here as well targeting users most likely to be interested in your product. Ideal for building mass awareness of a message or launching a product or event, Promoted Trends get fixed position on a first-come basis once a day within the trend section.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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General internal brainstorming- review all of your products and services- what do they do, what problems do they solve, what type of buyer needs them? Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Productivity.

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Targeting B2B Companies with Online Display and Social Media Advertising

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You have a product/service that specific firms may need to complement their own solutions.

7 Recent or Unique Google Adwords features you should be utilizing today.

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Have you seen some e-commerce ads with detailed listings on some of their products like below? That’s called Product Extensions , but you need to have a Google Merchant account set up with a Google Shopping Feed.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Determine goals: sales; leads; brand building; product demonstration; education.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Message: Promote a 30-day free trial, and include a short benefit of your product within your tweet. If your audience is using Twitter to communicate or learn about your potential products/services, this may be a viable marketing option.

The Many Roles of an SEO Professional; What an SEO Tactician Does

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In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines. Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. .

Matching the Offer with Buyer Mindset: The Website Dilemma

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Buying cycle stages can be broken down differently depending on the complexity of your product or service, how it’s packaged and so forth. Their search is in high-level, discovery mode and not nearly ready to focus on any particular product.

Facebook Business Pages; Measuring What Matters for Success

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Website Traffic : Very simply, are people who are users of your page and content interested in your products or services by clicking to your website. How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.

Video Marketing; A recap of the potential platforms and placements for promoting your product video

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The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. Fortunately, the internet marketing industry focused on video production has exploded recently. Even with the obvious benefits, these video need to be of quality that meets the polish of your own product.

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A new eBook; Content Marketing Templates for Lead Generation

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Lack of customer focus; content that focuses more on a company’s products rather than the prospect’s needs. If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts.

2013 New Year’s Resolutions for the B2B Marketing Department

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Really understand your target audience; why they buy; what pains they have; why they need your product or service; perform better buyer persona research. It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. .

Stop the Insanity; A View on Social Media ROI for Lead Generation

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I do some research for a product and visit a website from a Google search. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.

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The Relationship between Social Influence and Customer Experience

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It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media.

A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

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Here’s an example. [link] People love to get opinions on the most popular products, services, or ideas. Content marketing is vital to growing a business in today’s economy.

The role of public relations in lead generation for B2B firms

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Use your blog or guest blogging opportunities to discuss issues and news that are relevant to your industry ( not necessarily to your product). Take the time to build your reputation: not only as a seller or your product, but as a commentator about your space. 3.

The missing topic on b2b digital lead generation: advertising

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Because audiences are likely to be outside the funnel, your advertising message needs to promote informational content or webinars, explaining to audiences how a solution such as yours can contribute to their bottom-line cost efficiency and productiveness. Remember advertising?