Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? The post Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
Fixing my 2 biggest business problems – Locally unknown and a great product to offer
DECEMBER 8, 2014
Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not.
10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
How can you create bite-sized content mapped to buyer personas, stage of buying process, product interest, etc? Dry, boring product content. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. I love salespeople. Are you one? I feel for your suffering and want to help you.
7 Personality Traits of Top Salespeople – from the Harvard Business Review
FEBRUARY 9, 2015
Therefore, they strategize about the people they are selling to and how the products they’re selling fit into the organization instead of focusing on the functionality of the products themselves. Is one better suited to sell the product because of his or her background?
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Hope every marketer finds this helpful and I cordially invite you to visit Find New Customers to get our eBooks, watch our videos and download our white paper How to Find New Customers : the Definitive Guide to Driving Demand for your Products and Services , and check out our Media Page too.
The Need to Focus on the Buyer
SEPTEMBER 21, 2016
That was interesting because the product was business intelligence and the customer wanted Digital Cockpits, better known as management dashboard. Make sure your salespeople are not simply focused on your products. The world is changing fast.
Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
MAY 16, 2013
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by show creator Jeff Ogden.
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
Let’s look at a typical example of a phone conversation: Receptionist : American Products Company. Let’s look at another call example using the NIZ idea of providing very little information: Receptionist : American Products Company.
How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
MARCH 11, 2013
Case in point, most are missing the second part of buyer personas – the Product/Service connection. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
And a former client of Find New Customers that I worked with for a short time was pounding their target customers with product offers – ugh! Their content [tends to be] overtechnical, product-centric, and self-serving”–and buyers sense this.
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
DECEMBER 1, 2014
No we did not, They were a business intelligence software company only with a product called Web Intelligence. I won the deal like I always did, but we needed to turn our business intelligence product into a Digital Cockpit.
Where’s your marketing plan? The most important marketing tool.
APRIL 24, 2013
What you’ll accomplish in writing your marketing plan is clarifying your goals, thinking through your product or service categories, and pinpointing how you want to spend your money. How well do you know your product or service? Many B2B products are technically complex.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
You mention your product or service to her. Your product or service.) How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation.
How the World Has Changed – @guykawasaki on Marketing Made Simple TV
MARCH 21, 2013
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2
The Problem with Kids: How Your Products and Services are Truly Perceived
DECEMBER 8, 2011
B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. But no one wants to watch the videos or view the photo albums of their “kids” – products and services.
Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger
MARCH 28, 2013
Tips on how you can make your product go viral. Buffer. In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of mouth takes place off-line. Going viral is not just chance. How the nightly news is all wrong. It’s NOT about bad news.
Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
JUNE 26, 2013
By engaging positively, you’re able to insert your unique value proposition into the relationship, and instill excitement around your product/service. by Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy.
“A Promise Made is a Promise Kept” – a Motto of Find New Customers
NOVEMBER 28, 2014
A good example of keeping promises is our client, Mintigo , They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth.
How to hire your next marketing leader
NOVEMBER 28, 2016
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
Happy St. Patrick’s Day from Find New Customers!
MARCH 17, 2015
They keep making their product better and better and I did a great webinar with them yesterday. The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We
How to Turn Your New White Paper into a Great Lead Generation Product
MARCH 3, 2012
B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing?
How I Work with Jeff Ogden of Find New Customers
FEBRUARY 20, 2015
I love the simplicity and elegance of Apple products. Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Thank you, Matt. I’ll have to start these too. These are Matt’s words and not mine.
Meet new Marketing Made Simple TV guests!
JULY 14, 2013
Greg Ott (click link to follow Greg on Twitter) is a P&L-driven company leader with a proven track record of profitably building businesses, leading organizations, launching products, and creating integrated sales and marketing initiatives.
Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
OCTOBER 21, 2014
You can present information that relates to your product or service offering while providing a more practical use for readers. Flagship product Salesfusion360 provides a complete platform for marketers to automate key processes for lead and demand generation. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion with Resource Box below.
CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
MARCH 2, 2013
Segregating responses by type of company, the study finds that B2C service firms will pull back on traditional advertising the most (-5.4%), with B2B product companies (-4.1%) also curtailing spending. They’re expecting to spend more on new product (8%, down from 9.4% Buffer.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden he shares insights from his new book, The Science of Marketing.
Hello, I’m your buyer. Do you know me?
FEBRUARY 17, 2014
As David Meerman Scott famously said “ No one cares about your products and services, except you. What questions do I need answered at each stage of my buying process in order to buy your product? I’m your potential customer, or so you think.
Why Every Company Needs a VP of Marketing or Chief Marketing Officer
JUNE 1, 2013
Unless a company has very simple products and a very select marketplace, then every company needs to have a VP of Marketing or a Chief Marketing Officer. “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing.
Try this with $5 by Seth Godin
MARCH 3, 2015
They are great partners and they keep improving the product!
IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful
JUNE 3, 2013
Within tech we often think of innovation as tied to R&D and the product; however leading companies are actively innovating their marketing tools and strategy. I just wish to share the conclusion. You can read the full press release here.
Rebuilding a sales lead generation business after a crisis
FEBRUARY 24, 2013
Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service. Buffer Recently I joined a marketing firm to manage a huge global client. Great job. High salary.
Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV
MAY 12, 2013
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and is hosted by Jeff Ogden. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday.
The Awesome Power of Stories in Marketing
DECEMBER 3, 2014
Their team is now working on the Find New Customers logo to brand their great social media marketing tools as a Find New Customers product. Does your marketing team tell stories to your buyers?
7 Keys to Lead Scoring Success – for your sales lead generation programs
JUNE 12, 2013
A visit to an online demonstration of your product might be worth 25 points, while a visit to your careers page is worth -10. 7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales.
What Do You Think of Find New Customers new video?
JANUARY 7, 2015
b2b lead generation companies Bob Turel Find New Customers Marketing Tips Video Video Production Services Video vs Text
How To Convince Your Boss to Buy Marketing Automation
JULY 27, 2013
Let them know what new activities and capabilities you will be able to unlock with this new technology and how that will affect productivity and efficiency on your team. Lauren Carlson of Marketing Automation Software Guide shared this article on marketing automation. Thanks, Lauren.