Customer Experience Matrix

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

Differences in the numbers of products in the main marketing categories also didn't seem meaningful – although they do illustrate how many products there are, in case anyone needs reminding. What did look interesting was the number of ratings and/or reviews for specific products.

Review 149

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

billion in 2016 revenue for its marketing cloud (apparently including analytics and advertising products).

Trending Sources

Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

I found 23 categories with 140 systems, and know there are dozens of other products I could have included. Perhaps more surprising, there is also a rapidly growing number of products to create contents such as copy, email dialogs, and even Web pages.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It currently offers two products: Prospect IQ to find new prospects and Conversion IQ to market to names already in the client's database. Both products start by uploading a training set of target accounts or closed and won opportunities and contacts from CRM.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. While this isn’t a new tactic, Coherent Path improves it by identifying intermediary products (on the "path" to the target) that the customer is most likely to buy now. The approach is to define a promotion calendar, pick product themes for each promotion, and then select the best offers within each theme for each customer.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

This is a huge change from marketing today, which aims mainly to sell individual products. In the future, those product decisions will be handled by algorithms that consumers cannot understand in detail.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

Those who think it’s unimportant ask for product information, vendor lists, and pricing. The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor.

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

Customer Experience Matrix

One epiphany was learning that nearly everyone in the room already had a marketing automation product in place – something that would not have been true two or three years ago.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

Existing recommendation engines and predictive models can easily tell you which content a person is most likely to pick or which product they are most likely to buy. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1)

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

In more conventional business terms, the company wants consumers to understand the breadth of its products and services and the promises made by its brand.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising.

Should Customer Data Platforms Be "Marketer-Controlled"?

Customer Experience Matrix

When I was recently writing a paper for B2B CDP CaliberMind , they listed sales and customer success teams along with marketing as likely buyers of their product.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

But they’ll still need people to come up with non-incremental products, non-obvious insights, and deals with other organizations. The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. CRM users see a ranked list of customer records with a system-assigned persona derived using advanced natural language processing, suggested actions such as which products to offer, and the key data values that influenced the ranking.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

It’s data that tells you an addressable individual is interested in your product. So most third-party intent data is based on visits to Web pages whose content attracts prospective buyers of specific products.

Intent 101

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Multi-product architectures are most common. They were probably referring to all-in-one products like HubSpot and Infusionsoft.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. This suggests they like the idea of marketing automation but aren''t happy with their particular product.

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

products are pretty stable, too. the real action is outside the products. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

In fact, Tealium explicitly calls its product a CDP, using the tagline “build your own marketing cloud” to stress that it can connect systems from any vendor, not just components within a single vendor’s suite.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. Important data types include - companies (accounts), - contacts (people), - events (mergers, acquisitions, management changes, new products, etc.), - intent (based on content consumption) - technologies used (at the account) Select Targets Target Scoring Vendors in this category use statistical techniques to select target accounts.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. For example, it could be tough to find out which products two customers bought in common.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. What about the product itself? But pricing will remain well below standard marketing automation products.

Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Number of Sub-Functions Number of Vendors 1 11 2 14 3 8 4 4 5 3 6 0 This is even truer when you recognize that the sub-functions themselves are very broad categories, so vendors who qualify for the same sub-function may be delivering significantly different products. That product won’t necessarily be limited to ABM applications, though, so you’ll have options beyond the vendors listed in the ABM Guide.

Why Designing Your Marketing Technology Stack is a Waste of Time

Customer Experience Matrix

The final success of firms depended on the quality of their products, distribution, and, yes, marketing, not in whether they used electric motors.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. At the risk of some unfair (and unjustifiably condescending) stereotyping, I’ll propose that part of their concern comes from a sort of Spock-like rationality that says only a few different products are really needed in any given segment. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners.

ActionIQ Merges Customer Data Without Reformatting

Customer Experience Matrix

Like most CDPs, ActionIQ leaves actual message delivery to other products. ActionIQ was founded in 2014 and has been in production with its pilot client for over one year. The company formally launched its product last month. One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions.

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

For every product review we ask "How likely is it that you would recommend this product to a friend or colleague?" We segment reviewers that rate a product 9-10 as Promoters, 7-8 as Passives, and 0-6 as Detractors.

Usermind Makes Journey Orchestration Simple

Customer Experience Matrix

There can be separate maps for individuals, companies, products, customers, partners, or whatever other entities the user wants to work with.

Rules 71

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new product is what’s really intriguing. It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.)

Ads 83

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

Among segment-based systems, collaborative filtering uses product selections almost exclusively: this is the classic “customers who looked at this product also considered these products” approach, which doesn’t take into account other aspects of the customer’s history.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

It also stores this data in what it called a “polyglot” data model of several technologies (Solr, Redis, Mongo, and Cassandra, fronted by Kafka data collection) that allows vastly more flexibility than a conventional marketing automation product.

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

Reltio works with a simple data model – or graph schema if you prefer – that captures relationships among basic objects including people, organizations, products, and places. These can also be done in Reltio itself, using built-in machine learning and data presentation tools to provide deep views into customers and accounts, including recommendations for products and messages. The company was founded in 2011 and released its product several years later.

API 60

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

This lets them manage a process that would otherwise require many different products and lots of technical support. The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. The vendor says a typical proof of concept usually takes about one month, and it takes another one to two months more to convert the proof of concept into a production deployment.

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

This was a common limitation among early B2B marketing automation products but many have removed it over the years. Sure enough, when I finally connected with Marketo SVP Products and Engineering Steve Sloan, he revealed that the mobile data is being managed through a new custom objects capability – one that Marketo didn’t announce prominently because they felt Marketing Nation attendees wouldn’t be interested.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. So, what distinguishes InsightBASE from other intent-based products? Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

If integration really happens at the top then we''ll end up with a bizarre symmetry, since the enterprise market will be mirroring the integrated sales / CRM / Web / ecommerce products already bought by micro-businesses.