Buzz Marketing for Technology

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In much of industry, the idea of “Digital Transformation” has taken root.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.

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Trending Sources

Getting Big Data to Actually Work

Buzz Marketing for Technology

A modern data warehouse is different – employing new technologies, products, and approaches. Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. Posted in Innovation.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s the products we sell or the services we offer. You describe the product, what it does, and it may or may not appeal to some people. Otherwise they would only buy the cheapest product and they would never be loyal to anything.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Now there is a great deal more available in terms of competitive products from other search engines like Bing. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. Posted in QR Codes. The tale of the QR code is a sordid story.

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Clearly Amazon and Wal-Mart have different product sets. But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Are the products and options presented meaningfully on a small screen? Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. Can you give us some examples of how either a corporate team or maybe even a product team might use Knowsy?

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

PD: Let’s talk about the best way to boost productivity in marketing. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy!

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When companies combine this with internal business data, they get the Business Intelligence they use to make fundamental decisions about product development, honing existing services, and where and how much to invest. When interpreted via a sensible methodology, data becomes intelligence.

Making Marketing Agility Cool

Buzz Marketing for Technology

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer 2 products: Heartbeat and MAP. Their product / dashboard called OpenMic delivers results based on NLP (an “artificial intelligence-based engine”) that uses advanced text analytics read each message about a brand and analyze it in real time.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. 7 iPhone Apps to Boost Your Productivity.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. If you think about a typical B2B tech company, it likely has a product or service to offer, or even a blend of both.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Use social for new product ideas. Use social media to vet pricing of new products. Use social media for M&A ideas in your product lines.

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20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. Product Search. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man.

The Rapid eLearning Blog

Buzz Marketing for Technology

They don’t need to be big Hollywood productions. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs. Because they control the production process, they can make changes on the fly.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

You’ll also find that despite all the hype, the bar has been set low; most of these same marketers are hoping for nothing more than a few product recommendations or more effective targeting. Using Product Recommendations the Right Way. Posted in behavioral targeting Personalization.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

To get there, the modern brands of today must, and I repeat must, push beyond the basic forms of personalization – think product recommendations or ads that chase you around on the Web.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

In the traditional model, smaller companies with new and disruptive products and services are often locked-out of media buys because they lack the incumbents’ financial muscle. Perfecting product placement. In the traditional model, a media buyer spends valuable dollars to place an advertiser’s product in a media outlet. With socially-informed buying, a buyer can test the potential reception of products in real-time and make data-driven decisions accordingly.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.

What Is Productivity?

Buzz Marketing for Technology

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). By this definition there are two primary ways of increasing productivity: 1) Increase the value created. What is the “value&# in our productivity equation? Be productive.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer.

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The Emotion found in Social Data

Buzz Marketing for Technology

In other words, they are emotionally invested in the product, service or experience about which they are opining. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

But this can be quite liberating, as you’ll have to become more comfortable with who you are as a brand and how you define success for your business—standing for what you believe in and developing content that’s consistent with the product and values that will attract others.

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