Buzz Marketing for Technology

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In much of industry, the idea of “Digital Transformation” has taken root.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

A modern data warehouse is different – employing new technologies, products, and approaches. Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. Posted in Innovation.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s the products we sell or the services we offer. You describe the product, what it does, and it may or may not appeal to some people. Otherwise they would only buy the cheapest product and they would never be loyal to anything.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Now there is a great deal more available in terms of competitive products from other search engines like Bing. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. Posted in QR Codes. The tale of the QR code is a sordid story.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Clearly Amazon and Wal-Mart have different product sets. But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer 2 products: Heartbeat and MAP. Their product / dashboard called OpenMic delivers results based on NLP (an “artificial intelligence-based engine”) that uses advanced text analytics read each message about a brand and analyze it in real time.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Are the products and options presented meaningfully on a small screen? Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When companies combine this with internal business data, they get the Business Intelligence they use to make fundamental decisions about product development, honing existing services, and where and how much to invest. When interpreted via a sensible methodology, data becomes intelligence.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. Can you give us some examples of how either a corporate team or maybe even a product team might use Knowsy?

Making Marketing Agility Cool

Buzz Marketing for Technology

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer.

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. 7 iPhone Apps to Boost Your Productivity.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company.

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

PD: Let’s talk about the best way to boost productivity in marketing. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy!

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. If you think about a typical B2B tech company, it likely has a product or service to offer, or even a blend of both.

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20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. Product Search. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man.

The Rapid eLearning Blog

Buzz Marketing for Technology

They don’t need to be big Hollywood productions. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs. Because they control the production process, they can make changes on the fly.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Use social for new product ideas. Use social media to vet pricing of new products. Use social media for M&A ideas in your product lines.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

You’ll also find that despite all the hype, the bar has been set low; most of these same marketers are hoping for nothing more than a few product recommendations or more effective targeting. Using Product Recommendations the Right Way. Posted in behavioral targeting Personalization.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers?

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

To get there, the modern brands of today must, and I repeat must, push beyond the basic forms of personalization – think product recommendations or ads that chase you around on the Web.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.

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IROI: Immediate Return on Investment

Buzz Marketing for Technology

In the traditional model, smaller companies with new and disruptive products and services are often locked-out of media buys because they lack the incumbents’ financial muscle. Perfecting product placement. In the traditional model, a media buyer spends valuable dollars to place an advertiser’s product in a media outlet. With socially-informed buying, a buyer can test the potential reception of products in real-time and make data-driven decisions accordingly.

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What Is Productivity?

Buzz Marketing for Technology

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). By this definition there are two primary ways of increasing productivity: 1) Increase the value created. What is the “value&# in our productivity equation? Be productive.