Biznology

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Can you name a brand of company/organization featured on promotional products on your desk? The promotional product must be relevant to your brand.

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How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

11 inspiring case studies of digital transformation

Biznology

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services.

B2B marketing lessons from Michael Brenner

Biznology

Seems pretty simple, but most marketers begin with their products instead. The buyer journey doesn’t start with a search for a product,” says Brenner. “It’s American Express ’s OPEN Forum , which is the firm’s single most productive lead generator for merchant services.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. Want to get visitors to your website to stay longer?

Read this article before you start a social media program

Biznology

But no complex, expensive, high-risk product or service is ever actually sold on social media. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

9 things you can do today to improve your Google search results

Biznology

Add 500 Words to a Product or Service Page by COB : Over 90% of all the outdated, over-synthesized, or over-edited sites I have seen just don’t have enough text for Google to really get a handle on.

What am I supposed to do with all this data?

Biznology

Sales insights—What features of a product or service are the most attractive to customers? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

Business leaders and sales and marketing professionals are not identifying and focusing on those prospects who are ready, willing, and able to make a decision in investing in their product, software, service, or solution. All sales leads are not equal.

6 types of content your readers hate

Biznology

If you’re not creating any content at all, you might lose potential customers because they don’t know anything about your products, services, company culture, or authority.

Modeling B2B video content on micro-learning

Biznology

Most B2B marketing content is built to answer a question: Why should I be interested in this product? The video would look a lot different if we designed it to answer the question “How do I use this product?”

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The state of B2B marketing in Asia—moving toward digital

Biznology

These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How storytelling can shape the corporate brand and culture

Biznology

Millennials simply don’t trust traditional advertising–95% rely on feedback from friends for purchase decisions instead and find stories much more credible and trustful for learning about products.

How to reach your customers at work or at home

Biznology

Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is.

Ten tips for customer reactivation

Biznology

Product usage. For example, you may notice that an unusually large order is followed by a period of inactivity, and hypothesize that the customer is not getting ready to leave—she just has all the products she needs for a while. Affinity products.

How to simultaneously attract new prospects and retain loyal customers

Biznology

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter.

How to build a killer content team

Biznology

Many SMEs can’t dedicate the time needed for constant production. Staying with an inefficient content production process is easy. After all, imagine what an additional 30 minutes “free time” a day could do for your team’s productivity (and sanity!).

10 Marketing trends to watch for 2017

Biznology

Hire a photographer to take photos of your company and your products. The public is quick to believe what others have to say about your product.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

In reviewing one of our video production and marketing client’s, I noticed that they are sharing the same types of “later stage” production content that their competitors were creating. How to condense your product information and marketing messages into a two-minute (or less) video.

Design thinking

Biznology

We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio.

Can content written for print position well in Google?

Biznology

SEO writing takes slightly more time than writing for print (it’s that pesky key phrase research), but it’s easily built into the production schedule. Recently, I worked with a big-brand publisher that published print assets to their site.

From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

With email automation platforms like Campaign Monitor , a personalized welcome email would immediately be sent to their inbox that could feature links to content that mirrors your products and services. You know your business needs leads, and plenty of them, to drive sales.

New Year’s resolutions for digital marketers

Biznology

Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? Get your products and services and messages in market.

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10 Reasons why branding is even more important for start-ups

Biznology

Entrepreneurs are generally obsessed with a new product idea. I conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product.

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7 key roles in digital marketing

Biznology

The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. I liken this to starting a product design with its shape, rather than the functional requirements of the product.

The salesmanship of influencer marketing

Biznology

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets.

Everything you need to know about offline marketing

Biznology

Can your marketers tell a test from a product? We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years.

Social media employee advocacy is the heartbeat of your company

Biznology

Their employees are very enthusiastic about the product and have a social media policy that ensures their company Twitter accounts respond to every single tweet. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?

6 assumptions push marketing gets wrong

Biznology

Marketers use hype and spin to sell their products. You can use social listening to get some advanced intelligence about which audience segments are more favorable to a product than others. I recently gave a keynote address to the Content Strategy Applied conference in London.

Why most B2B social media programs fail to generate real leads

Biznology

Just like any other marketing program, a productive LinkedIn program needs a strategy and a plan for execution. If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks?

The case for customer reactivation

Biznology

Reactivation marketing applies to all kind of product and services categories, from consumer to business markets. A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates.

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The simple truth about what’s driving digital next year

Biznology

Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy.

10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.