What promotional products are on your desk? [survey results]


When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Can you name a brand of company/organization featured on promotional products on your desk? The promotional product must be relevant to your brand.

Promotional products: making them effective branding tools for your business


Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

Trending Sources

How long should your online business video production be?


But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

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Buy domain names for all your pages, products, and services


” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Two reasons to invest in online business video production


They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services.

Tips for your professional B2B corporate video production project


Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. Want to get visitors to your website to stay longer?

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


Business leaders and sales and marketing professionals are not identifying and focusing on those prospects who are ready, willing, and able to make a decision in investing in their product, software, service, or solution. All sales leads are not equal.

What am I supposed to do with all this data?


Sales insights—What features of a product or service are the most attractive to customers? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

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Modeling B2B video content on micro-learning


Most B2B marketing content is built to answer a question: Why should I be interested in this product? The video would look a lot different if we designed it to answer the question “How do I use this product?”

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How storytelling can shape the corporate brand and culture


Millennials simply don’t trust traditional advertising–95% rely on feedback from friends for purchase decisions instead and find stories much more credible and trustful for learning about products.

The state of B2B marketing in Asia—moving toward digital


These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts


In reviewing one of our video production and marketing client’s, I noticed that they are sharing the same types of “later stage” production content that their competitors were creating. How to condense your product information and marketing messages into a two-minute (or less) video.

How to simultaneously attract new prospects and retain loyal customers


Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter.

10 Marketing trends to watch for 2017


Hire a photographer to take photos of your company and your products. The public is quick to believe what others have to say about your product.

New Year’s resolutions for digital marketers


Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? Get your products and services and messages in market.

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Design thinking


We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio.

Win lifestyle influencers over with generosity and attentiveness


But instead of raising money to launch a product, business, or the remake of a movie, Patreon allows fans to directly pay online influencers to continue have the freedom and incenting to keep on making and creating. It takes a lot of money to give you license to treat someone like crap.

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7 key roles in digital marketing


The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. I liken this to starting a product design with its shape, rather than the functional requirements of the product.

How to reach your customers at work or at home


Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity.

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6 assumptions push marketing gets wrong


Marketers use hype and spin to sell their products. You can use social listening to get some advanced intelligence about which audience segments are more favorable to a product than others. I recently gave a keynote address to the Content Strategy Applied conference in London.

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10 Reasons why branding is even more important for start-ups


Entrepreneurs are generally obsessed with a new product idea. I conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product.

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How to build a killer content team


Many SMEs can’t dedicate the time needed for constant production. Staying with an inefficient content production process is easy. After all, imagine what an additional 30 minutes “free time” a day could do for your team’s productivity (and sanity!).

Five social media courses make one social media strategy meal


Search Engine Optimization (SEO): the intentional creation of content, sites, links, sharing, and engagement that results in positive and neutral search results based on keywords associated with what your products and services are all about.

Earned-media micro-influencer marketing primer


“Value in marketing, also known as customer-perceived value , is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others. She drop-shipped very generous assortments of products to everyone.

What is business video content marketing and how to get started


So instead of arming your sales teams with PDFs, make sure your business video content marketing strategy includes many B2B sales videos for all the product, service, and industry segments you serve.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.

The simple truth about what’s driving digital next year


Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy.

Five habits of highly-effective entrepreneurs


Great entrepreneurs are always looking for ways to streamline or improve inefficiencies in product and process. They don’t always need to invent a new product or concept, but rather find ways to use new technology or strategies to fix an old problem.

The case for customer reactivation


Reactivation marketing applies to all kind of product and services categories, from consumer to business markets. A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates.

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14 key facts on website speed and 4 top tips when it ‘s slow


And that it even more important than search rank because search engines don’t buy products, people do. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO).

Socialize your videos for business development


On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video content buyers doesn’t need to be a TV production.

Paid online influencer marketing is fully mainstream


Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing.

Why account-based marketing is a game changer for Japan


All sales people had to do was go grab it, especially as they represented products of ever-improving quality. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.

The more the messier for content marketing SEO success


Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client.

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Cost areas that make up a business video marketing communication


Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are. Pre-production time.

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Cognitive content strategy


When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA.

8 ways to refresh your brain when you’re overworked


Maintaining a healthy blood sugar level is vital to your productivity and health. Head to a coffee shop in the afternoon for a productivity boost. It’s tempting to think that multitasking makes you more productive because you’re getting more done in less time.

Am I connecting with my customers enough? 10 tips for customer outreach


More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

IT buyers are calling for a change in how you market & sell to them on LinkedIn


Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option.