B2B Marketing Traction

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.

Trending Sources

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. Some people post products on Instagram, but there is no link per post that you can direct to a shopping page.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Now almost 40% of B2B purchasers use mobile devices to buy products and services and more than half of millennials use them to research their purchase ( Acquity Group State of B2B Procurement study ). You did the research. You wrote the plan.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

”) Take it one step further, and make your product name hyperlink to a product page on your website. Visuals will also help, so a picture of your product or of your production area with the product are a plus. Email marketing is easy, right?

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. They also allowed visitors to the page to “Recommend” a product or service.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. The most serious weakness but one that can be fixed is a product or service deficiency.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. Google changed their search engine algorithm to favor mobile friendly websites.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Educate your customers about your products and services? You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. You send a regular eNewsletter, but are you getting results?

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. If you do physical testing of a product you may be able to show a test of an actual product.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

It is being implemented by a business owner or product manager rather than the marketing department. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. Stop the business planning: your new product idea is already being done or isn’t valid.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

Provide links to your and others’ content about your products, services and industry. Send important updates via the LinkedIn messaging feature such as an annual update, new product or service announcement.

Why We Need to Reverse-Pimp Our Products Like McDonalds

B2B Marketing Traction

McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Quick how-to’s about a product or service. I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long?

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Understanding your audience, how to leverage your services and products, and how to execute content are key factors. If you’ve chosen the right audiences, they want and need your products or services. Content marketing requires strategy and discipline for successful results.

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” Tweet.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Busy executives may want case studies – how do others succeed with a product or solution? For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.).

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

” “Are we adding value and being transparent about our products and company?” A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Write a creative marketing persona that describes each type of customer that buys your product or service. Stand out from the crowd because of the way you package your product or because of the customer experience you create.

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”).

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Use Twitter to link to your press releases, new product information, or events. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter.

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14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. If your one sheet just says what you do or simply describes a product with no call to action, ho-hum!

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Get customers and industry experts to recommend your product.

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Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

Many business owners want to include every detail about their company or product in one press release. This is understandable – the company and/or product is their “baby,” and it’s great, so who wouldn’t want to know everything about it?

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

They provide others with jobs and add value through their products and services. When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business.

B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

Customers line up for new product releases and even tattoo the brand’s logo on their body. In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz.

B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! Today more thank ever, buyers want a human experience from the brands and businesses they buy from.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services.

Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company.

Countdown for a Successful Rolling Product Launch

B2B Marketing Traction

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. Month 8 – Create some initial messaging in your new product space.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? Tweet.