eTrigue

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Is the quality of your data hindering your ABM success?

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In other words, in-market prospects are ready and searching for whatever product or service you have to offer, i.e., showing intent through online search patterns and behaviors. Intent data helps determine which of your prospects are in-market and which are latent.

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Email Marketing vs. Marketing Automation

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Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. But email marketing alone has significant disadvantages. Give me some specific comparisons.”

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Scale or fail: Would 10x partner marketing make an impact?

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Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. Market conditions might show that your business needs your partners more. 1,000 new SaaS providers are in a mad rush for market share.

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How to Achieve Email Authenticity

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Consider all the ways you can provide personalization — location-based deals, product updates based on what a customer has bought before, cart abandonment reminders, and so on. That such a simple, (and automated) change had such a big impact shouldn’t be ignored. People want a human touch.

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How to Use Short Captivating Videos to Boost Sales

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In a recent research by Animoto, it was revealed that 4X as many consumers would prefer to watch a video about a product than to read about it. Integrating a video into your sales letter is one of the best ways to persuade your audience to buy a product. You can also show them how to use and how to maintain the product.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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— it could be for downloading a white paper, talking to a rep, recommending you to a friend, making a purchase, or even just spending an extended time clicking around your products or services. First, they help you understand what your team or products is nailing and where you’re falling short. A little gratitude will go a long way.