Crimson Marketing

JULY 21, 2015

He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. The post How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products) appeared first on.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Then he shows us how they adapted their product marketing in response to those insights across multiple marketing channels.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

JUNE 4, 2014

The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range.

Analytics 100

Analytics Product Marketing 100

Crimson Marketing

APRIL 23, 2014

The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing. With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers.

Product 100

Product Paid Search Agency Marketing Generation 100

Crimson Marketing

OCTOBER 23, 2014

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

AUGUST 6, 2015

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. So what separates the ‘movers’ from the ‘shakers’?

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

SEPTEMBER 15, 2015

To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Provide recommendations on similar products. Yes, a marketing opportunity.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

FEBRUARY 11, 2015

The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task. Podcasts Product Marketing' Having the right marketing technology, processes and mentality is just the start.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

AUGUST 7, 2013

Get Inspired branding business quotes it product marketing marketing new products marketing product strategy new product marketing new product to market' I challenge you today to look for opportunities of growth! Image: Courtesy of Strategy Lab.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Positioning Product 100

Crimson Marketing

MARCH 12, 2015

What’s more, Craig explains how this is revolutionizing traditional product marketing of brand sponsored end cap and eye level promotional display by delivering data on the efficacy of such programs. Craig Cotton leads the Marketing and Product Management teams for Impinj. Podcasts Product Marketing'

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

JULY 10, 2014

“The secret to increasing profit margins is to harness big data to find the best price at the product—not category—level, rather than drown in the numbers flood.” ” Every product or service offered by your company has an optimal price the buyer will pay. Marketing Technology Product Marketing'

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

SEPTEMBER 13, 2013

BADMarketing create brand how to use social media it product marketing marketing mix marketing new products marketing product strategy social media communications to market strategy what is market strategy' Obviously #BADMarketing. . Images: Courtesy of CRACKED/Abercrombie & Fitch.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

SEPTEMBER 4, 2013

Bob Braham is the Chief Marketing Officer at SGI, where he leads the marketing execution and product management team as the company expands from High Performance Computing to being the premier platform for Big Data Applications. He holds a degree in electrical engineering from Duke University. .

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

AUGUST 23, 2013

BADMarketing branding create brand it product marketing market your product marketing product strategy viral marketing what is market strategy' But it’s hard to get this image out of your head and this went on to be their worst selling album. Are you surprised? BADMarketing . ( US Data Corporation ) .

Viral Marketing 100

Viral Marketing Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

JULY 25, 2013

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. What outlets are used to sell products, in what country, or marketplaces? So what happens now? Marketing Tech ). Image: Courtesy of OMG Reporter.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 7, 2014

There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. Demand Generation Podcasts Product Marketing' The post Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast] appeared first on.

Demand Generation 100

Demand Generation Demand Mobile Marketing Trends 100

Crimson Marketing

SEPTEMBER 6, 2013

BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy' This is really some #BADMarketing. How do you feel about this piece of direct marketing? . Image: Courtesy of The Cut/NYMag.com .

Marketing Mix 100

Marketing Mix Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

AUGUST 6, 2013

When the sales rep has access to the full scope and perception of information, they are able to meet the buyer on their level with a full understanding of what they think and feel about your company’s products and services. Image: Courtesy of KW Commercial SA.

Marketing Mix 100

Marketing Mix Social Media Network Marketing Trust Marketing 100

Crimson Marketing

AUGUST 15, 2013

Celebrity endorsements and partnerships can create a lot of traction for your site, product, service, etc. BADMarketing branding how to use social media it product marketing partner program social media communications social media networking blog social media networks what is market strategy' But only when done right. .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Crimson Marketing

JANUARY 9, 2014

More than half indicate they would participate in product reviews. Pro bloggers are approached to write about or review products 8 times per week. Corporate Marketing Infographics Product Marketing' Blogs affect purchase decisions, more than Facebook. Blogs rank among the top 5 “most trustworthy” sources.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

JULY 17, 2013

Other Interesting Topics Product Marketing b2b marketing channel marketing disruptive technologies marketing change marketing concepts marketing message marketing solutions mobile apps mobile marketing product marketing targeted marketing' You may also start noticing a rise in mobile advertising. . BusinessInsider ) .

Marketing Management 100

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 100

Crimson Marketing

JANUARY 23, 2014

What are some great stories you’ve told to sell your products? Get Inspired Product Marketing' ” –Robert McKee . Share your thoughts below! ( Image: Courtesy of Cohere, LLC. . The post Story-tell to Sell: 13 Quotes to Inspire You appeared first on.

Storytelling 100

Storytelling Rules Product Marketing 100

Crimson Marketing

APRIL 3, 2014

Corporate Marketing Partner Marketing Product Marketing' The mission of every technology marketing organization is. The post How to Improve Your Content Strategy with Buyer Personas appeared first on.

Buyer Personas 100

Buyer Personas Marketing & Strategy Advertising Agencies Content 100

Crimson Marketing

MARCH 11, 2014

Other Interesting Topics Product Marketing' You may hire top marketing firms to help you achieve clarity. You probably use market segmentation. The post How To Transform Your Marketing Approach with the “Buying Center” Concept appeared first on.

Buy 100

Buy Segmentation Marketing Product 100

Crimson Marketing

OCTOBER 1, 2013

Reach buyers by tapping into their passion for a product, cause, activities, etc. Corporate Marketing Other Interesting Topics Product Marketing' .” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. to increase and spread social conversation.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

FEBRUARY 27, 2014

Corporate Marketing Other Interesting Topics Product Marketing' Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.

Salesforce.com 100

Salesforce.com CMO Paid Search Agency Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

Reach buyers by tapping into their passion for a product, cause, activities, etc. Corporate Marketing Product Marketing' .” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. to increase and spread social conversation. Remember the desktop.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

DECEMBER 3, 2014

Domino’s and Paychex couldn’t offer more dissimilar products and services. Marketing Technology Product Marketing' As a result, Paychex has achieved results beyond what the company could have gained through intuition alone. Take the Risk Out of Your Marketing. Pizza and payroll. Originally published on CMS Wire.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

MARCH 5, 2013

Other Interesting Topics Product Marketing' Join groups for your target market. Ask questions systematically: polls. Read Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively in it’s entirety here.

Linkedin 100

Linkedin Effectiveness Tips Features 100

Crimson Marketing

NOVEMBER 5, 2013

Corporate Marketing Product Marketing' Image: Courtesy of Emory University/eScience Commons . The post The Next Stage in Marketing Evolution: Cross-Channel Attribution appeared first on Crimson Marketing.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

FEBRUARY 9, 2015

.” This is where big data steps in, alongside “big research” that gives marketers the insights they need “to change brand strategy, product-portfolio design, and marketing campaigns. The potential impact runs into billions of dollars in additional revenue…[which] goes beyond marketing and product teams.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

MAY 28, 2013

Other Interesting Topics Product Marketing cloud computing marketing change marketing concepts marketing message marketing solutions' Moving to cloud based platforms is a step towards less tactical thinking and more strategy centered approaches. Check this out if you’re interested in learning more.

Resource Management 100

Resource Management Marketing Management Planning Efficiency 100

Crimson Marketing

MARCH 18, 2015

Brad Mattick, VP of Marketing and Products at content performance marketing platform BrightEdge, spends his days figuring out how marketers can rise above the clutter of the web to determine what really drives performance. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

FEBRUARY 17, 2015

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service. He demonstrates how any business can calculate LTV and CAC, regardless of product or service.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

MARCH 3, 2015

Highlights include: Host the Party: Ken discusses the merits of building a community of peers who contribute their own content for the unbiased benefit of that community, without concern for your product. He also shares one data driven insight that could increase the level of attention you receive by a factor of 2-3 times.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100