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    [Product] 5 Proven Strategies for B2B Social Media Marketing
    Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Vice President of Portal Products at.
    [Product] Using Pinterest to Build Your B2B Brand
    Describe your products on your Pinterest profile page, and include Pins that link directly to landing pages where visitors fill out forms. As much as pinning photos about your business and products will help customers understand how to use your products, it might draw new prospects’ interest. According to eConsultancy , engaging and interactive digital imagery increases the chance of click-throughs and actual product purchase.
    [Product] How Your Agency Can Use Social Media to Attract New Talent
    Just this year, Capital One’s CIO attended the Grace Hopper Celebration of Women in Technology , specifically promoting Capital One’s digital products and, most importantly, its company culture. Research shows that such strong engagement and company culture helps companies outperform their peers in "profitability, productivity, customer satisfaction, employee turnover,”"and more.
    [Product] Is Personalized Content Worth The Hype?
    Howard is the President and Co-Founder of Spear Marketing Group , and Jason is the Product Marketing Manager at Uberflip. I Recently had the pleasure of joining Howard Sewell & Jason Oakley on a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.
    [Product] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    They could’ve populated those emails with products I had actually looked at, increasingly my likelihood of making a purchase. Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. Like I said, I’m not much of an online shopper, and (to be totally honest) their subject lines didn’t really appeal to me.
    [Product] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    It helps improve loyalty, it helps make them more successful with the product or service that you provide them. And more often than not, many of us in various companies resort to some sort of a training organization or something that will bring the customer up to speed on how to use a product.
    [Product] Promoted Content: 5 Steps to Take Before Launch
    On the flip side, if you’re trying to put qualified leads in the funnel around a specific product, you’ll want to promote more targeted content. Doing this will ensure your content is being served to the most relevant audience for your brand or products and the traffic being brought back to your website is qualified. Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media.
    [Product] Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
    There are very few products or services a baby boomer wouldn’t be interested in.” Their top online activities are using search engines, email, and shopping for products or services. in Forbes : “ About 60% of baby boomers spend time reading blogs and online articles as a source of information and intrigue, and about 70% enjoy watching videos about products and services. Everywhere we turn today, marketers are clamoring for millennials.
    [Product] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1
    Here’s how target groups break down by generation: Silent generation (65+) – Their lifestyle isn’t driven by cost or product, but by physical and mental wellness. Jeanniey Mullen, Global EVP & CMO of Zinio , along with Lee Odden, CEO of TopRank Online Marketing , teamed up for a webinar covering Social Media 2013: What Sites Are Most Important to Marketers This Year. The webinar was jam-packed with valuable insight and tactics, so much so that we can’t squeeze it all into one post.
    [Product] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom.
    [Product] 3 Behavioral Insights Marketers Should Be Mining
    Mining the real world first, allows more productivity in mining the digital world – helping to answer key buyer insight questions such as: When buyers enter our site, which business issues generate more interaction? by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales.
    [Product] How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)
    If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things […]. The post How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank) appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Product] Why Marketers Should Ditch Thank-You Messages for Thank-You Pages
    Depending on the topic of the offer they just converted on, does it make sense to offer them some more product-focused content, or an opportunity to talk with someone on your sales team? Finally! You've made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.
    [Product] Crafting Your Unique Brand Promise: Finding the Big Idea
    Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly better than your competitors? Advertising visionary David Ogilvy was right when he said that “positioning” (his term for creating the brand promise) is the most important decision made in promoting a service or product.
    [Product] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Author: Dayna Rothman There is a ton of marketing technology out there!
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Product] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In developing my headline testing options for PPC landing pages, I like to generate a range of options that loosely fit within the following categories: Benefits-focused: Headlines that communicate the benefit of the product or service offering. Descriptive : Headlines that tell you what the product or service is. Emotional : Headlines that attempt to appeal to the reader on an emotional level, often describing a feeling they may get by purchasing a product or service.
    [Product] Customer Experience Rules: 15 Stats
    A customer is four times more likely to defect to a competitor if the problem is service-related than price- or product-related – Bain & Company. Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience.
    [Product] 6 Essentials Steps to Increase Lead Conversion
    Know who influences your customer’s purchasing decisions and where they find information about your products. Lead nurturing involves providing valuable information such as educational newsletters, invites to industry conferences and discounts on product offers. Are you looking to increase your lead conversion rates? According to MarketingSherpa , “79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.”
    [Product] Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
    Weekdone integrates with Asana, Basecamp, and JIRA, allowing managers to better analyze the progress and productivity of team members. The company also offers products and services aligned with hiring for culture fit and determining your company's individual culture. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Having trouble attracting and retaining top talent? You're not alone.
    [Product] Less Than Half of Baby Boomers Like Seeing Diversity in Ads
    A July 2016 Harris Poll found that 68 percent of millennials said they prefer watching movies and TV shows with multicultural casts, and 65 percent would shop more at a retailer offering a wide selection of multicultural products. In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table.
    [Product] 7 Steps to Defining a Marketing-Qualified Lead (MQL)
    For example, if you’re launching a new product, you may be able to reach out to a whole new demographic. Getting the right leads, and only the right leads, from marketing to sales is a tall order. It helps to have a qualification strategy that sorts the ready from the not-ready into the correct buckets.
    [Product] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    Create targeted LinkedIn Company Product Page variations. LinkedIn Company Pages offer an awesome targeting tool that enables you to personalize the products/services a LinkedIn page visitor sees when they visit your company product page on LinkedIn. You can use this not only to target different products at different users, but you can also add some of your content and other offers as 'products' and target different content offers accordingly.
    [Product] 5 Insider Tips to Get a Demo That’s Actually Useful
    Some of my colleagues have written excellent guides on how to get started but I’d like to focus this post on the product demo, which is a critical part of any evaluation of technology. During your evaluation, the product demo is your chance to understand how this new platform will change your life for the better. A productive demonstration will be like a conversation.
    [Product] The overlooked role of emotion in brand experience
    A great customer experience goes beyond rationale and product features. While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business or a brand to “wrap its head around” the idea of an ongoing conversation with the customer, we are best served by taking a closer look at the role of the brand in experience management and contact management.
    [Product] Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast
    There’s no one that knows this process better than Infer’s Senior Director of Product Marketing and Stack & Flow co-host, Sean Zinsmeister. Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow. Hosted by Infer’s Sean Zinsmeister and EventHero’s John Wall, the podcast is designed to be a platform for up and coming thought leaders to share how they’re solving technology and data challenges in modern businesses.
    [Product] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    This can also be used with existing customers to reveal interest in new products. Also, when they find their own leads (through referral or other means), they can see whether the new prospect already has an existing history of engagement with the company or its products. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure you have the right information to get started.
    [Product] Amazon Acquires Whole Foods: A Big Win for Unified Commerce
    The acquisition also benefits Amazon by allowing Whole Foods customers to purchase products online through In addition to driving valuable subscription revenue, this would also give Amazon an opportunity to do one of the things it does best: target shoppers with personalized product recommendations, helping increase overall customer spend. [ On June 16, 2017, Amazon announced its intent to acquire Whole Foods Markets. The acquisition is valued at approximately $13.7
    [Product] 25 Eye-Popping Internet Marketing Statistics for 2012
    of US internet users ages 14+ will browse or research products online in 2012. 2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce.
    [Product] Your Business Blog: Guest Blogging Etiquette
    While there can be exceptions to this rule, it’s a good idea to assume that you are not using someone else’s blog as a forum to pitch your products. Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. The answer was a pretty resounding “yes.”
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Product] The 28 Best Miscellaneous Online Tools for Marketers
    ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). Social Media Examiner (Productivity). 30: The 14 Best Personal Productivity Tools. #31: Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Product] Google I/O and the Push for Better Context
    Google''s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a world where websites know more and more about us and where marketers can deliver better, more tailored information and content.
    [Product] The 10 Best Sales One-Liners of all Time
    If you can’t thoroughly demo your product, you’ll die on the vine. Great sales managers are great coaches. More often than not, they’ve worked deals “from soup to nuts,” and have “carried a bag” as individual contributors to sales teams early in their careers. Now it’s their job to motivate and develop inside and outside account executives to achieve goals and advance their careers.
    [Product] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    I’ve also seen vendors pose as customers and review their own products. Provide a product or service that earns praise and you won’t have to monkey around with faking it. Basically, it goes a little something like this: “Review our product here. by Joe Chernov | Tweet this. Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.
    [Product] 4 Tips for Maximizing Advocacy
    Galvanizing your advocates to help guard and promote your brand is an important tactic in your overall marketing strategy, and can improve not just how your products get seen, but how your own customers experience your product. As more buyers today make the Internet their primary tool for researching particular solutions and brands, businesses are afforded unique opportunities to set themselves apart and to speak directly to customers sounding off on the services they receive.
    [Product] Amazon Buys Whole Foods: It's Not About Groceries
    No doubt there will be a certain amount of “incentivizing” of the network to pick a particular product, some of it under the table. But there will also be competition to build products and services that best meet member needs and to create brands that members are pleased to have chosen on their behalf.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Product] 5 Things Custom Manufacturing Websites Must Have
    In depth content on your abilities around materials used, achievable tolerances, maximum dimensions, quality processes, production volumes, industries served, secondary services and drawing formats accepted. Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Most likely, your first opportunity will happen without you knowing about it.
    [Product] B2B Content Marketing Execution: We’re Not as Mature as We Think
    It’s like what Forrester Analyst Jeff Ernst says: “People don’t buy your products, they buy your approach to solving their problems.”. The Forrester report noted that a startling 72% of surveyed marketers say less than half of their marketing staff plays a primary role in content marketing today — leaving content to quickly degrade to talk of products, features, and what the company has to offer, rather than cleverly packaged bits of the interesting insights that buyers crave.
    [Product] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    If someone isn’t ready to buy your product today, they’re probably not ready for a demo. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content Conversations is a series of one-on-one discussions with today’s top content marketers that digs into content marketing strategies, best practices, and pitfalls to avoid. In the following episode I chat with C.C
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Product] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    During production, continually ask yourself one question: Would I share this campaign with my friends? Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares.
    [Product] The One Effective Use of Facebook for B2B Marketing
    It’s more about making current sales cycles more productive than about generating new potential business. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&#
    [Product] What the Next Generation of Marketers Are Learning in School
    They’ll learn about the trends happening in content marketing, mobile production, and community building. Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere.
    [Product] Do words matter? Client v Customer in professional services
    But I’ve found that many of us – and not just in marketing – don’t understand what this truly means; we are still too focussed on what we do – our products and services, our tasks and our outputs – instead of continually asking ourselves a critical question: ‘ does this matter to our customers ’? There’s a lot of talk about customer-focus, customer-centricity, customer engagement and customer experience these days.
    [Product] Vidyard Announces Winners of 2015 Video Marketing Awards
    In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates. Over five weeks, Ceridian developed and revised scripts, created storyboards and animations, and engaged a video production company collaborate with Ceridian’s product marketers. In less than eight minutes, the video explains the key product benefits, something that would normally take an account executive half an hour.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Product] The 10 Habits of Highly Effective Inbound Marketers
    I think in all industries, but perhaps especially in the world of marketing, an overabundance of arrogance (and an under-abundance of humility) can lead to decreases in productivity, creativity, and collaboration. If you''ve ever felt like you could use a kick in the pants to lift yourself out of a professional rut, you know going to a respected, successful peer or mentor for some advice can do just the trick.
    [Product] Why Blog? The Benefits of Blogging for Business and Marketing
    That makes for a far more productive sales conversation than one held between two relative strangers. And while this shouldn't be their primary use, blogs also become great outlets through with marketers can communicate other PR-type important information -- things like product releases or event information. I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. It's for a friend," she said. Sure it was.
    [Product] 10 Homepage Items for eCommerce Website Conversions
    They’ll do this for a number of reasons including the desire to see and touch the actual product, bring it home themselves on their schedule, or talk with a store representative. Visible Phone Number: If they’re calling you, chances are it’s regarding a product or offer. Search box: Both first time and repeat visitors will often want to get right to the product they’re interested in immediately.
    [Product] Why Sales and Marketing Don't Get Along « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues?
    [Product] Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
    This campaign works for a few reasons — it’s funny without being offensive, it relates to their product strongly enough to send a message but without going overboard, and most importantly, it’s easy to enter. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother.
    [Product] Passion Play: Inside Enterprise’s Content Marketing Strategy
    ” This type of content production plays into the company’s larger drive to promote itself as more than just a rental car company. Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise.
    [Product] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Read on, and see how B2B marketing attribution impacts the productivity of their 19-person sales team. [1] Now, our meetings are far more productive, since we have access to attribution data. Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. Its multi-touch capabilities that track campaigns and buyers journeys from beginning to end are all the rage in the B2B marketing space.
    [Product] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    There are opportunities to hear case studies, learn about new technologies, hear from thought leaders, and demo products. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. I scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit. My walk to the subway is always the same route, and I see the same people.
    [Product] 8 tips for writing awesome headlines that people want to read
    Sometimes as marketers, we forget what our customers really want as we get so enamored with our products’ features and we start to talk about the features we like, rather than the features our customers are interested in. Remember, you’re supposed to be solving problems for your customers, not preening yourself on your clever products. Do you know what the most important piece of your content marketing is?
    [Product] Why It's Hard to "Manage" the Customer Experience
    It can be a product or a service or a website or a call center (or for that matter, a theme park or a movie or dinner at a restaurant). Senior business leaders now recognize that providing outstanding customer experiences is a powerful driver of revenue growth and a critical component of competitive advantage.
    [Product] Web 2.0, Secondary Orality, and the Gutenberg Parenthesis
    New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Security Cameras : The Internets #1 distribution source for all security camera products. Campus Technology. Subscription. Newsletters. RSS Contact Us. Existing users login below, new users please register for a new account.
    [Product] Why and How to Improve Audience Segmentation for B2B Marketing
    customers who purchased product X). 10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. Among the many revolutions those of us in this space face today, the trend toward personalization is among the most prevalent. The Personalization Revolution Has Arrived.
  • FATHOM  |  WEDNESDAY, MARCH 19, 2014
    [Product] Content Ideas for Manufacturers
    You may wonder if it’s possible to produce interesting and engaging content around your product. Fathom’s Caroline Bogart recently outlined how your content should be unique but shouldn’t over-promote your products or services. It should support your products, establish trust in your brand, and educate your customer base. Can you produce a video showing how to install the product? As a manufacturer, you may initially struggle with the concept of content strategy.
    [Product] The average enterprise uses 91 marketing cloud services
    Of course, not all of them are large-scale, foundational systems — many are more narrow products used by individuals or small teams. 37 for productivity. This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them.
    [Product] THE HACKIES: How to use your unique dataset to create valuable content
    When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. But for marketers in different industries, sharing your unique perspective still shows the value of your product and your expertise in that space.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Product] 15 Examples of Great Mobile Website Design
    When you first arrive on Elf on the Shelf''s website, you''ll see that there are actually numerous types of Elf on the Shelf products you can purchase. But instead of forcing users to scroll through a long, text-based list, the web designers made it easy for users to simply swipe from left to right to look through all the different options -- ideal for visitors browsing products on the website.
    [Product] Your social media faults are not in the tools but in ourselves
    At first, e-mail was pure productivity. Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. For some reason, we expect that tools will help us impose the self-control around our days–maybe even our lives–that we fail to impose on our own.
    [Product] 10 Insightful Leadership Resources for Content Managers
    Why You Should Read It: If you want to arrive at work with a positive attitude every day, motivatesyour team, and drive productivity, then this book is for you. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly.
    [Product] Why Conversational ABM Is the One Piece You Need to Add for 2018
    Your account-based marketing (ABM) prospects aren’t researching and buying products the way they used to. Or, if you’re engaging with someone from a target account for the first time, imagine being able to call out the name of the company they work at in your message and/or the names of competitors or other companies in their industry that are using your product. Have some questions about the product? Editor’s Note: This is a guest post from Erik Devaney.
    [Product] Chart: The Holidays are Hot for B2B
    Prospects are taking the time during this hectic season to educate themselves about B2B products and services. by Jesse Noyes | Tweet this Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting our wallets in anticipation of holiday shopping. It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts.
    [Product] 22 Companies With Really Catchy Slogans & Brand Taglines
    In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. A great slogan makes a company or product's benefits clear to the audience. What is it about your product or brand that sets it apart from competitors?
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Product] The Lead Gen Mistakes Marketers Are Making
    Once a lead is in hand, it’s important to qualify it using some basic information, such as: Were they curious about a specific feature or product on the website? Choose the top 5-10 terms that make sense for a product or service, and start using them. When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Product] Why Media Companies Are Struggling (And How Inbound Can Help)
    Not only did media outlets become a trusted source for news, though -- they also became a trusted outlet for consumers to learn about products. As newspaper and magazine readers flipped through pages to read the day''s events, it made sense that they’d also be able to turn to their media outlet of choice to learn about new products via advertising.
    [Product] Your Dream Team: The Marketing Trifecta
    They “own” the 4P’s – Price, Placement, Promotion, and Product. Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like?
    [Product] Alinean Launches Free ROI Calculators for Sales, Marketing & IT
    New ValueStory Calculators help executives benchmark current spending and improve key performance metrics. We wanted you to know about the launch of free return on investment (ROI) calculators for our ValueStory™ App. These free ROI calculators help business executives benchmark their current spending and management practices, and understand how various initiatives might improve performance.
    [Product] SEO for Alternative Content Types, Part 5: Questions and Answers
    KEVIN: I think in general the expectation of production quality in a B2B environment tends to be higher. But when it comes to video on smartphones, especially if you’re working with a limited marketing budget, one of our listeners is wondering, when do you think that’s acceptable to do a smartphone video, versus having to shell out for a professional production where you may not be able to afford it yet? Do they meet a specific level of production quality or not?
    [Product] 6 Undeniable Reasons Why Your Website Should Be Responsive
    It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. It’s probably no surprise by now that mobile internet usage has been skyrocketing over the last few years.
    [Product] B2B Lead Generation: The Best of PowerViews
    In post-production, we break each interview down into small segments and provide “teaser” copy for each segment. You’ll also be able to present them with unique products, services, customer support, or experiences. Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.
    [Product] Find the Right Content Marketing Mix
    product marketing, brand building, lead generation and sales enablement). As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Product] What Marketing Communications Should You Personalize?
    Using information from a user’s browsing history, provides recommendations on products that a person might buy or might find of interest in the future by showing these on the homepage on their next visit. If you have transactional data such as past product purchases or current subscription plans, then offer related products or discounted subscription upgrades in your emails. Every customer is different. They have different needs, interests, and motivations.
    [Product] The Secret Email Marketing Checklist
    Does my email call out customer pain points, and explain how our product addresses them? Author: Phillip Chen Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide. If you’re in email marketing , your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning).
    [Product] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. Just as the movie came out and was gaining popularity and media attention, they launched this video that just happened to align perfectly with their product. Remember what you thought when you first saw the Old Spice guy?
    [Product] 9 Questions On Content Marketing [Q & A]
    So content marketing needs to work with the existing campaign and product and field support teams in order to be truly effective. Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Here is an overview of my best answers to 9 questions you may be asking. Let me know your thoughts as well in the comments below.
    [Product] Book Review: Optimize
    ” It isn’t that you aren’t smart, but rather the words used inside of your company and those that your prospective customers use to describe the same product or service are often very different. • Think about blog post topics from a variety of angles to keep it interesting. The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.
    [Product] The Importance of Value-Add Marketing Assets
    Good assets take this a step further by providing value while demonstrating how your product can help achieve the prospects’ end goals – rather than merely delivering a product pitch or feature list. Think about what is important to your target market and how your service or product most benefits them; ask yourself (with regard to that service or product offering): What problem does it solve for the user?
    [Product] What eMagine Customers are Saying: Client Recommendations
    “eMagine did a fantastic job for GSMS on our re-design and launch of new product. This was difficult project due to managements limited time but Emagine proved to be patient, productive and creative in their efforts to get our vision into a functional solution. eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.
    [Product] Align AdWords Campaigns With TV & Video
    You may also want to increase your keyword bids and budgets around that schedule to ensure your ads show up precisely when potential customers are searching for your brand’s products or services. Simply put, great multi-channel advertising campaigns communicate a consistent message across all touchpoints. Sure, the phrasing may need to be tweaked for each channel, but it’s important for the overall message to be consistent.
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Product] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    First question: Why should consumers go out of their way to buy your product or service? It’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. Nor do they care about your value props or selling points. Saying that your brand is the best and can do amazing things doesn’t mean anything. That was rough. BUT, there is light at the end of the tunnel.
    [Product] A Day in the Life of a Content Marketing Manager
    Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production). Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Copy edit and coordinate production of partner contributed content.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Product] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Now, with the data provided by those third parties, I can include targeting options—“upscale department store card,” “above average online buyer,” “fashionistas,” “high-end retail buyers”—for people whom I would deem wealthy enough to purchase the products I was selling.… Last week Facebook announced a new form of targeting options called “partner categories.”
  • BIZNOLOGY  |  MONDAY, MAY 9, 2011
    [Product] Do online shoppers still care about brands?
    Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from. To some extent, they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re a product-driven business, sharing beautiful images of your products on Pinterest is a simple way to leverage the tremendous power of visuals on a booming social network that is dedicated solely to sharing beautiful and interesting images. If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest.
  • BOUND  |  FRIDAY, APRIL 28, 2017
    [Product] Marketing Nation: Booths in the Engagement Economy
    And they let visitors keep rolling as many times as they wanted, meaning Bizable had lots of time to talk up their product. The Marketing Nation Summit was all about “engagement” this year – and the booth experiences on the tradeshow floor did not disappoint. We put together a list of booths that we saw people engaging with the most and evaluated them based on conference best practices.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Product] Optimizing Your Website for Lead Generation
    Adding a testimonial page on your website is one way to inform potential clients that your current customers are happy with your product and services. Tech savvy consumers looking to find out more about your products or services turn to their mobile devices for information. Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies.
    [Product] The Inbound Way to Do Trade Show Marketing
    As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. For example, if your goal is to drive registrants to an upcoming webinar about your new product launch, create a dedicated landing page that you only send trade show attendees to. Take that feedback and incorporate it into your marketing and product strategy.
    [Product] 3 Tips for Marketers Developing Training Materials
    Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Often we are immersed in our own internal jargon and may have a tendency to view training as a chore versus what it really is, an opportunity to connect in a creative way.
    [Product] 3 Ways to Strengthen Company Culture Via Onboarding
    By asking for their input early on, you’re sending the message that you value their opinions, and you’re also getting the chance to look at your company, products, and methods through fresh eyes.”. I’ve written about the importance of onboarding new employees before.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Product] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). A person or company who's shown interest in a product or service in some way, shape, or form.
    [Product] 6 Ways B2B Companies Are Using Facebook
    Doing Product Marketing and Promoting Testimonials: Does it get more B2B than vibration testing equipment? Fluke is also a great example of a B2B company putting its product upfront in the right way in its social media marketing efforts. When you first visit the Fluke Facebook page, you are welcomed by an image about one of its featured products. Is Facebook applicable for B2B companies? Absolutely!
    [Product] Skyword’s Top Takeaways from Content Marketing World 2016
    Wednesday morning, Lars Silberbauer , Senior Global Director of LEGO , talked about selling LEGO’s product: a plain, plastic brick. “It’s a generic product,” he said. “Treat your content like a product,” Davis advised. In a tiny town in Missouri, Doan has filled a content hole and made her the star of the town (though her products are online, people travel all over to visit the store). Co-written by Linsey Morse.
    [Product] How To Find The Money For Content Marketing
    Based on this information, we can take the organizations current production costs and subtract the amount the amount that gets used to find how much money your organization is wasting on unused content. Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Calculate the Costs of Unused content.
    [Product] B2B marketing is easy. Listen!
    Armed with this knowledge, you can develop content (and ultimately products and services) better suited to your target audience’s needs and situations. Begin to contribute to the conversations, not by directly selling or promoting your products, but by sharing relevant knowledge and providing valuable information that will help your prospects. Tell them specifically how your products or services can add value to their business.
    [Product] 4 Ways to really engage your customers on social media
    Think along the lines of a fun, lighthearted contest so you can promote your product. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty.
    [Product] Q&A with Interact Keynote Speaker Hugh Herr
    To comprehend what impact bionics will have on humanity in this century, marketers can frame product descriptions in a way that educates the masses on future societal realities. by Steve Olenski | Tweet this Those attending Interact 2014 in San Francisco this July 16−18 — and yes, you still have time to register — will be treated to a whole host of entertaining, knowledgeable folks from the world of marketing and beyond. It is the latter world where Hugh Herr comes from.
    [Product] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Your content should be tailored to their interests and preferred platforms as they will be the ones buying your business-focused products. For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.”
    [Product] Best Content Marketing Guides, Tips and Tactics of 2010
    Wendy Marx contends that b2b “buying decisions ultimately aren’t completely rational, much as we would like them to be…you may have the best product or service in the world but if people don’t understand its value or find you credible you might as well post your ‘going out of business’ sign,&# and therefore it’s critical to build relationships, nuture leads, and write content that captures the needs of your prospects.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Product] Are Podcasts a Waste of Time or Marketing Gold?
    Content marketing has taken over in such a way that content production is consistently increasing while engagement is decreasing. The standard steps include planning, production, scheduling interviews (possibly, if your podcast is in an interview format), post production editing, hosting, and distributing. It’s a paradox. Podcasts are either the hot new thing or a clunky, outdated method of communication.
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