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  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Product] The Best Way To Convert New Buyers Is To Help Them First
    Prior to earning the right to speak about your product. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? How do you build an effective content marketing strategy?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Product] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Similar to the list format, you can also create a presentation that showcases unique statistics about your business, product or industry. Tell us how you use it to promote your business or product in the comment section below. You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? SlideShare. This social media network, which helps you create and share presentations, is perfect for businesses.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Product] How to Use Psychographics in Your Marketing: A Beginner's Guide
    but still, no one is buying your amazing, anti-aging, weight-loss product. Let''s continue with our ongoing example about the anti-aging, weight-loss product. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford.
  • HUBSPOT  |  TUESDAY, OCTOBER 27, 2015
    [Product] Preparing Your Ecommerce Company for a Banner Holiday Shopping Season
    That means these consumers will research products and services well before they’re ready to buy. If they can save money on shipping by purchasing a bundle of products at a discount, you can be sure they’ll take that deal. The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Last year, online retailers took home more than $101 billion during November and December.
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Product] SEO 101 Part 3: Keyword Savvy
    How do they describe your products? Ask people, “If you were looking for (my product, a solution to this problem, etc.), Drill down in social media, especially if you’re just launching a product. Here’s a a quick keyword refresher: A keyword is the word (or phrase) you want searchers to find your page for. About that phrase; it can be a twelve-word phrase and still be referred to as a singular “keyword”.)
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Product] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    If someone isn’t ready to buy your product today, they’re probably not ready for a demo. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content Conversations is a series of one-on-one discussions with today’s top content marketers that digs into content marketing strategies, best practices, and pitfalls to avoid. In the following episode I chat with C.C
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 26, 2012
    [Product] The Financial State of Social CRM
    For one, social CRM has at least been proven to increase the productivity of sales people. A Nucleus Research Report revealed that the productivity of sales people increased 26 percent when they had access to social CRM. Increased sales productivity always leads to increased sales, so the inability to properly measure ROI on social CRMs isn’t exactly gloom and doom.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Product] Thinking Outside the Box for Sponsored Content
    You may be thinking, "I don't have the budget to hire a production team," but video doesn’t need to be difficult or costly to make. Putting together a video that demonstrates correct running form gives your readers quality advice on an area that’s closely associated with the advertiser’s product/brand (and don’t forget to have your running model where the advertiser’s shoes!).
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 7, 2017
    [Product] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    Every idea is centered on your company and its products. For example, consider a situation where: A product marketer conducts a win/loss analysis and learns why your solution was selected over your competition’s. A digital signature is stamped to a contract, and your career timer starts running. The agreement binds your company to the provider of a content marketing platform, and it binds your marketing team to the idea that storytelling can grow your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Product] The Dark Power of Medium
    Images are screen captures from real product use. By Kiki Schirr, {grow} Contributing Columnist. Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth on whether you should, though. Why you should consider using Medium.
  • OPENTOPIC  |  TUESDAY, JULY 14, 2015
    [Product] How to Make LinkedIn Work For You - Q&A with Josh Turner
    Josh had some choice words for businesspeople pushing their products on their networks. Most people push their products and services on their connections. “It Are you using Linkedin wrong? Find out how you can improve your Linkedin presence in this candid Q&A with Josh Turner, a B2B lead generation strategist, company founder, and author.
  • ACT-ON  |  WEDNESDAY, DECEMBER 9, 2015
    [Product] Understanding and Reducing Soft Bounces
    Depending on which filtering products and blacklists your recipient ISPs employ, your email could bounce back if your IP or domain is listed on a blacklist. Getting your email delivered is the first step to successful email deliverability. Once an email is successfully sent, it either gets delivered or bounces back – there is no in-between.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Product] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. Marketing Analytics: 4 tips for productive conversations with your data analyst [More from the blogs].
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Product] The Serious Takeaways from Sirius Decisions
    The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else you can think of. Additionally, Marketo currently offers a web personalization app that delivers personalized content to your visitors across your website, and we introduced predictive content for email as part of our product roadmap at the Marketing Nation Summit in May.
  • FATHOM  |  FRIDAY, MAY 1, 2015
    [Product] Technology Marketing Strategies: Taking Risks & Losing Fast is Better than Taking It Slow & Missing Opportunities
    All this is needed because it is vital to delivering the right messaging, content, experience and value to drive a choice for your SaaS technology product/service. The Software as a Service (SaaS) technology industry is a constantly evolving beast: New players jump into the fray as each moment passes. EVERYONE is being innovative at a rapid rate. Competitors are always on the offensive. Reaction time needs to be quick to seize opportunities before someone else.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Product] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    We spoke about the challenges that we both faced, and even though he was in a different business, selling product in a completely different industry, about 90% of my focus, challenges and goals were very similar to his. *This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.”
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] 10 Guaranteed Ways to Get More Google+ Page Followers
    Share interesting video content, charts, and graphs, or simply share photos of your employees working on a new product or your customers using your product in unique ways. As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads.
  • B2B MEMES  |  WEDNESDAY, DECEMBER 7, 2011
    [Product] There Are Two Sides to Every Editorial Wall
    Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Product] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    A primary target for honing this new approach is your website – arguably THE most important marketing tool for introducing your brand personality, demonstrating your expertise, showcasing your products and services, and proving your value. Consider this: 4 out of 5 buyers start their product research in a search engine. ( How do you get a seat at the table when nobody’s officially invited you to pull up a chair?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Product] 3 Surprising Ways to Succeed in Social Media
    Finally, social media cannot make up for a bad product or service. If you really have a true challenge with your product or service, you don’t want to spread the word, not yet. Who are your employees or products or services or processes that are truly worth talking about? Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Keys to Containing Your Marketing Costs
    Target: modest growth with one or two product introductions. A lot of thought should go into the process of budgeting for marketing costs. Choosing which marketing programs and tactics get the majority of the dollars is not an easy decision to make especially when considering the fact that all types of marketing tactics are changing, some faster than others. How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals.
  • WRITING ON THE WEB  |  TUESDAY, MARCH 29, 2011
    [Product] Marketing with Videos: What’s Wrong with the Script?
    Here’s what small businesses and independent professionals are doing wrong with their video scripts that they submit for one minute commercials: Some marketers try to promote the features of their products and programs instead of benefits. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Product] The Rise of Mobile Banking
    Bankers often work on commission, providing an incentive to sell unknowing customers products and services they don’t need. I once made the mistake of visiting a bank to open a new credit card. After a lengthy wait, the banker began by asking about my plans for the weekend and favorite sports teams. The small talk, while pleasant, wasn’t bringing me any closer to that credit card. I wondered if there was an app I could have used instead.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Product] The Six Best Accounting and Finance Tools for Small Business
    New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead. 30: The 14 Best Personal Productivity Tools. #31: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 22, 2013
    [Product] How to Use Landing Pages for Better Traffic Conversions
    Your product pages are a horrible place to send inbound traffic,” Gardner points out. Anybody arriving on your product page is going to be struck with about 40 things to do. … If you send people to a product page or your homepage for any marketing campaign, you are giving them, on average, 20 to 50 iteration points. You likely spend more time thinking about how to promote your website rather than where you’re going to send the traffic you receive.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 7 Reasons You're Not Generating Leads From Social Media
    That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis. If you’re just pushing out content about your product and why it’s so “awesome,” more than likely, people will not want to share or engage with it. This is a guest post written by Pam Sahota.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Product] Great B2B Customer Experiences Require Customer-Centric Marketing
    This includes email campaigns, newsletters, event invitations, product launches and updates, RSS feeds, nurturing programs, etc. Can you confidently state where each initiative is in production? Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Product] Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
    According to Jeffrey Vocell , principal product marketing manager at HubSpot, these coding filters are used in website and email creation to ensure that an email, regardless of the device it’s accessed on , will look just the way the sender intended. M ore than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 21, 2016
    [Product] Visually Appealing: Behind Our New Logo
    Our in-house designers have been working tirelessly over the past few months to improve our look and feel across all platforms — most notably across our web, marketing, and product presences. This new look improved performance, coincided with some great customer feedback, and was flexible enough to allow for a successful product launch. The Visually team is very excited to unveil our new logo.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Product] How to Create a Lean, Mean Content Creation Machine
    If you’re on a small team, you may spread the responsibility across a couple of team members who are not only close readers and grammar whizzes, but also understand your brand voice, products, and promise, and can ensure that it shines through your content. Partner : Do you have a group of partners or collaborative products/services? Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’?
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Product] 10 Homepage Items for eCommerce Website Conversions
    They’ll do this for a number of reasons including the desire to see and touch the actual product, bring it home themselves on their schedule, or talk with a store representative. Visible Phone Number: If they’re calling you, chances are it’s regarding a product or offer. Search box: Both first time and repeat visitors will often want to get right to the product they’re interested in immediately.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Product] How to Talk to Your Boss About Your Career Path
    You should be able to have productive career path conversations no matter the manager-employee relationship. I talked to our Senior HR Business Partner Brianna Manning , and asked her for the advice she would give someone who was struggling to hold productive conversations about career advancement. A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Product] What's WYSIWYG? How Today's Online Editor Came to Be
    Before it was used to describe the technology that enabled users to visualize what the end product would look like, WYSIWYG -- pronounced wiz-ee-wig -- was popularized by a newsletter titled WYSIWYG. million in funding from Silicon Graphic's president and COO Tom Jermoluk, John McCrea set out to launch a product line for web authoring. WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Product] 6 Ways to Get Inspired to Create Content
    Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much. Almost every product or service has an answer to the deeper meaning of their business that can be turned into creative content ideas, ranging from mini-documentaries for a brand to content that educates the customer. Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Product] 8 Reasons Why We Fail to Make the B2B Sale
    The quality of your product, promotion, sales pitch or website is poor. I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned. It is not unusual to find a circumstance where both the marketing and sales departments are fully optimized individually, yet are not working together in a cohesive and effective manner.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Product] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Product] BrightInfo: Content Recommendations Made Simple
    BrightInfo officially released its product last September, after about a year of development. I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. Although, as you’ll see shortly, there’s a CDP angle to this story as well.
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Product] How Services Firms Grow with Online Marketing (Guest Post)
    Other recent leadership positions include Director of Marketing at one of the Mid-Atlantic’s fastest-growing engineering firms, Bowman Consulting and Director of Marketing Communications at Rubbermaid Commercial Products. A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Product] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Video content should cater to user intent, provide value to viewers, and have a high production value. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Product] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    2) Knowing the product, and using it well. If you were following @HubSpot on Twitter yesterday, you would''ve noticed that our CEO and Co-Founder Brian Halligan had commandeered the account. And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Like Brian quoted in a tweet through the @HubSpot account: "''You need to upset the status quo.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Product] Your social media faults are not in the tools but in ourselves
    At first, e-mail was pure productivity. Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. For some reason, we expect that tools will help us impose the self-control around our days–maybe even our lives–that we fail to impose on our own.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Product] Marketing’s Broken Foundation: Measurement
    Clearly Identify Your Objectives For example, your overall objective might be increasing revenue or marketshare for a certain product or solution group. Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. A recent research result from ITSMA and Vision Edge Marketing is eye opening.
  • FATHOM  |  THURSDAY, SEPTEMBER 24, 2015
    [Product] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
    Quick Tips: eBay, Amazon and Craigslist SEO for Your Products”. Whether for business or personal use, sites like eBay, Amazon and Craigslist can be great options for selling your product. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Product] Medium for Publishers: What Media Companies Should Know
    In addition to bringing your branding to Medium, make sure to generate visibility around your products and services. If you’re hosting a conference or looking to promote your education products, Medium can be a powerful channel for generating awareness. Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts.
  • CHIEFMARTECH  |  SATURDAY, APRIL 1, 2017
    [Product] What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?
    Such an epic concept deserves a face-melting product name, so we will call it: STACK OF ROCK. Ah, we have an ingenious plan for how to build this product in the most open fashion ever. We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 30, 2014
    [Product] Can a Fortune 500 company be more human?
    Knowing what they offer, from products and services to experience. Trusting their ability to deliver and willingness to stand behind their product or service if necessary. TOMS Shoes isn’t immune to criticism, but unlike Coca-Cola, much of the criticism of TOMS questions if giving shoes (or other products) is really the best way to help people in need. Knowing what they offer, from products and services to experience.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Product] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Netflix was the only network that could green light the $100M production of House of Cards without first making a pilot. Author: Nick Edouard When’s the last time you watched just one episode of House of Cards in a sitting?…Or …Or was it more like half a season in one long session? Don’t worry—you’re not alone. I’ve been known to dabble in a binge-watching session…or two. If any company has mastered the art and science of engagement , it’s Netflix.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 14, 2015
    [Product] The overlooked role of emotion in brand experience
    A great customer experience goes beyond rationale and product features. While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business or a brand to “wrap its head around” the idea of an ongoing conversation with the customer, we are best served by taking a closer look at the role of the brand in experience management and contact management.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Product] How to Get More Blog Traffic – Real World Data
    Twitter is the most productive, driving more than half of all non-blog social media visits. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent.
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Product] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    On Marketing Attribution: “In addition to performing a broad array of strategic marketing and technology roles, the marketing ops role must also be able to communicate what’s going on in marketing with the sales, finance, and product teams in terms that are meaningful to them. Marketing operations, especially in B2B industries, has become an increasingly vital function. Marketing data continues to rapidly grow and new technologies and services seem to sprout out of nowhere every day.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 10, 2014
    [Product] The Secret Email Marketing Checklist
    Does my email call out customer pain points, and explain how our product addresses them? Author: Phillip Chen Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide. If you’re in email marketing , your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning).
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Product] New developments in B2B marketing list acquisition
    Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Product] Where Industrial Websites are Falling Short
    Those are some of the findings from ThomasNet’s Industry Market Barometer™ (IMB) which is a semi-annual survey of buyers and sellers of industrial products and services. First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Product] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom.
  • VIEWPOINT  |  TUESDAY, MARCH 1, 2016
    [Product] 4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)
    In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.”. This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Product] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Use them strategically as you plan and craft content: Gather the FAQs for your industry, product, and brand. Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Product] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    It’s vital that your website is mobile responsive and that you offer a mobile app to allow customers to easily access your products and services from their favorite mobile devices. A video shared on social networks or your website can allow viewers to actually see what your product looks like and how it performs. It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Product] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    If your audience is highly engaged on Instagram, or if you market physical products, galleries could be a unique approach to generating engagement. Medium CEO Ev Williams announced that Medium would launch a subscription product to develop additional revenue streams apart from simply advertising. We spend a lot of time on social media sites -- globally, it’s around two hours per day.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Product] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    They could’ve populated those emails with products I had actually looked at, increasingly my likelihood of making a purchase. Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. Like I said, I’m not much of an online shopper, and (to be totally honest) their subject lines didn’t really appeal to me.
  • SNAPAPP  |  TUESDAY, FEBRUARY 23, 2016
    [Product] Content2Conversion 2016 - My B2B Marketing Utopia
    Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. She of course uses Marketo’s Real Time Personalization product which assists in changing the messaging and/or advertisements and pop-ups on your website to be more specific to different segments. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Product] What Do Agency Employees Really Want? [Survey]
    Employees are the lifeblood of the agency business, and maintaining a productive and engaged workforce is one of the most challenging aspects of running an agency. But it can be hard for owners to understand the attitudes and goals of an increasingly diverse workforce, and employees may find it difficult to give honest feedback anonymously.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Product] 4 Effective Methods to Increase Your Survey Response Rates
    Emphasize the fact that you value their opinions—and explain how their feedback will directly impact your product roadmap or oferrings, the content you send them, etc. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Product] 5 Benefits of Educating Prospects With Free Content
    If we give away free content and information that our paid products/services help solve," they say, "who's going to want to pay money for what we're selling?". In fact, giving away free content to your prospective customers can actually do the opposite, educating prospects about the products and services you offer and leading to more leads and sales for your business.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Product] 10 Examples of Simply Wonderful Email Marketing
    They''ve adapted to the email medium, and in an email where there''s actually a contextual explanation for doing so (they were promoting a privacy-related product). Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". Since then, I''ve been collecting examples of email marketing that are awesome to be used in a sequel to that post.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] 8 tips for writing awesome headlines that people want to read
    Sometimes as marketers, we forget what our customers really want as we get so enamored with our products’ features and we start to talk about the features we like, rather than the features our customers are interested in. Remember, you’re supposed to be solving problems for your customers, not preening yourself on your clever products. Do you know what the most important piece of your content marketing is?
  • PAUL GILLIN  |  TUESDAY, JUNE 18, 2013
    [Product] What Social Media Marketers Should and Shouldn’t Do
    A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important.
  • MODERN MARKETING  |  FRIDAY, MAY 4, 2012
    [Product] Why Lead Scoring is the New Opportunity Stage
    Additionally, she probably works for a company that is of a size that can afford your product. minimum sales, the number of production facilities, the number of employees, etc.). by Dan Pecoraro | Tweet this Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a “feel” for them, and happily sell ‘em an yellow Oldsmobile? For better or worse, those days are over. The scenario today is far more complex.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Product] [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
    Additionally, you might already have fans of your product or service that are featuring you and their pets together on these digital channels—try to uncover them, perhaps by running a photo contest, and see how you can work together in the future. Author: Ellen Gomes As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate animals into your marketing.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Product] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Problem Identification: Corporate Websites Detached from Customers There are a number of specific disruptions now that social networks have gained prominence with customers, the include: Consumers and customers are already connected to each other using social technologies and making decisions about products and the brand is not involved. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Product] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    In Trello's extensive free product, you can invite as many people as you want to your board. I can't take credit for this idea: I came across this post on Medium from David Ghent , a product designer at Pivotal Labs. Image Credit: Product Labs on Medium. Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Product] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    Through the WeChat Official Account Admin platform, a company can deliver updates to raise brand awareness and promote products and services. The update can be a single post or multiple posts bundled together; it depends on your content production capabilities and marketing needs. You may have heard that WeChat is a must-have mobile app in China. It’s used for everything from instant messages to news to mobile payments.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Product] How Giving Tuesday is Redefining Corporate Social Responsibility
    2) Donate proceeds of products and services sold. Many companies are taking it one step further and designing Giving Tuesday-branded products to sell and then donating the proceeds to a specific nonprofit. Here''s something companies nationwide may not realize: Giving Tuesday isn''t just for nonprofits. Just because this is news to some businesses doesn''t mean it is for others.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Product] Understanding the Stages of Your Sales Funnel
    It guides the marketing team on the steps needed to improve a prospect’s experience—from considering the product to maintaining loyalty to the brand. Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Product] How to Pick the Perfect CTA for Every Blog Post
    For example, you probably wouldn't want to show someone who finds a blog post of yours for the first time via search (and knows nothing about your business) a CTA for your free trial, which is much better for someone who knows a bit more about your business, products, and services and is further along in your sales funnel. So you want to maximize the conversion potential of your business blog, eh? Well, I don't blame you!
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Product] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    If your lead has reached those MOFU stages, it’s clear that they’d like to receive more information about your products and services. Can you provide noteworthy examples of customers who are successfully using your products or services? You may have heard us say the phrase, " data is a marketer’s best friend" many times before. Well, that phrase still rings true today, especially as the marketing world continues to change.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Product] Selling With Content: What’s Repeatable and What’s Not?
    For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Using your subscription base and tracking subject lines and time spent on articles, you get an understanding not only about the issues that they care about, but also an indication of interest in your product or service. What does a perfect world B2B sales process look like?
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Product] What You Need to Know This Morning: June 5, 2013
    Most of these ads are the ones that pop up when you search for a product on Amazon. That crazy dude who created Dollar Shave Club is back with a new product: butt wipes for men called One Wipe Charlies. Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday , we''re going to keep this post theme going. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Product] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    This investment will be split among businesses, consumers and governments, all of whom will be pursuing IoT with the benign goals to: save money or time, increase productivity, or enter new markets or introduce new products. This should be nothing new; just a good reminder to consider all the business table stakes when developing a product (SWOT analysis, first/second/thirds, scenario planning and so forth).
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Product] Content Marketing Trends Taking Us into the Future
    Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 4, 2013
    [Product] Wearable content: The X-factor that makes a social media plan soar
    ” They don’t talk about the price, the strength of the zipper, or even where you can buy the product. They don''t talk about the price, the strength of the zipper, or even where you can buy the product. Most of the value created on the social web every day is non-economic. Do your friends wile away their hours on Facebook to be more profitable? Probably not. Individuals get the most benefit from participating in the social web for intangible, psychological reasons.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Product] How Brand Storytelling Redefines the Marketing Budget
    So it was discomforting to the brand’s senior leadership when their marketing team and myself suggested that if they wanted to continue to scale their audience, they would need to begin offering something beyond ads and products. Marketers love their processes. These structures help define where we are, where we need to go, and often provide guidance as to how we get there.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 4, 2016
    [Product] Should Your Video Marketing Strategy Include Documentaries?
    Productions are longer and more costly, longer videos tend to have greater viewer dropoff, and, even with great source material, the skill to tell the story of someone’s life or an important event can be extremely difficult—as displayed by the relative stumblings of Misty’s feature length debut. Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 19, 2017
    [Product] How To Get Started With Quora Ads
    By using this approach, Quora enables you to advertise to those people that are actually interested in your product. If you set your topics properly, you will be able to connect with people in your niche, drive traffic, and sell your product more efficiently. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created.
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Product] Taking Action to Turn Content Into Revenue
    Myth 3: If our content helps buyers understand more about our products, we’ll sell more. Research conducted by the Economist Intelligence Unit found that executive buyers want content that helps them learn about business ideas (75%) more so than information about products and solutions (16%). Solve These 4 Problems to Make Your Content More Productive. We all know our company’s products extremely well.
  • LEADERSHIP  |  FRIDAY, DECEMBER 4, 2015
    [Product] Create Snackable Content for Your Mobile Customers
    Here are a few tips: Retweet, repost, or otherwise share content that customers write about your brand or products – it’ll save you time and encourage further engagement. It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day. With that in mind, it’s easy to see the importance of creating content that appeals to the on-the-go mobile user.
  • ACT-ON  |  MONDAY, MARCH 14, 2016
    [Product] Presenting a Webinar? Build an Emotional Connection with Your Audience
    Use that momentum to keep them interested in your brand by suggesting they download a specific eBook, complete an assessment, or schedule a demo of your product. With marketing departments running quicker (and leaner) than ever, we know that the list of “to-dos” is long and triaged. So why spend the time, resources, and energy to host a webinar?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Product] List Buying: 3 reasons why this tactic can be deadly for marketers
    You pick it up to hear: “Hi, this is Ima Teleprospector calling from Irrelevant Company, and I wanted to find out when you might be purchasing Irrelevant’s Products.”. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate. Today, she explores the downsides of list buying.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    A B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale. B2B customer purchases usually follow a particular supply chain and business model.
  • SALES ENGINE  |  TUESDAY, JUNE 7, 2016
    [Product] What is good content?
    Now think about how you interact with them, aside from consuming their main products (reading, purchasing, and eating, respectively). What business problem does your product or service help them solve? By now, you have no doubt heard that content marketing is the future of demand generation. All the cool kids are doing it, and all those other marketing methods are useless and old-fashioned in comparison.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Product] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    We knew that given the price point of our product, it was not economically viable for us to have people make sales calls. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week , and I will tell you exactly how we do it. But First, a Little Story.
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Product] What to do with a New Lead
    It’s a measure of success and illuminates a demand for your product or service. The thing is, you grow because customers spend more on your products or you get more customers. This is where you have to double down on your lead generation efforts, because without leads, you won’t have people interested in your products. Depending on how they converted, you can offer content, products, or services similar to what they were just looking at.
  • KAPOST  |  FRIDAY, NOVEMBER 11, 2016
    [Product] The 3 Rules for Marketing Alignment with Content
    Here’s a framework that Kapost developed from studying the production processes of hundreds of successful teams: Rule 1: Agree to an Organization-Wide Goal. ” Some tips for an effective governance board: Appoint leaders from multiple teams including sales, customer success, account management, product, and engineering. When it comes to strategic marketing alignment with content, the right path forward is often challenging to uncover.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 22, 2016
    [Product] A Guide to Finding Your Brand Voice
    Your content and product marketing team can’t start implementing the brand voice if they don’t have a clear and authoritative guide to follow. How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience.
  • HINGE MARKETING  |  MONDAY, MAY 2, 2016
    [Product] Mergers and Acquisitions as Part of Your Growth Strategy
    Perhaps the acquirer is looking to grab a new product line, add some additional facilities, enter a new market, or gain expertise and intellectual property. Revenue synergies alter the the competitive balance of power and create opportunities to change market dynamics, sell more products, or raise prices. Access new markets (through newly acquired expertise, products, services, or capacity). Develop sales opportunities by marketing complementary products or services.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Product] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords define a business, and represent the essence of the products and services that are offered. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. You are looking for three key things: What words do people actually use when they search for products or services in your niche? Keywords are important for every business online today.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Product] Successful Sales and Marketing Alignment, Part 1: Get Started
    The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). Existing customers can be sorted and segmented according to factors such as location or product used, and then cultivated for recurring revenue. This post is part of a series to help B2B organizations improve sales and marketing cooperation.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Product] 10 Winning Ways to Keep up with Industry Trends
    Talk to your customers In the past few years, I’ve gotten phone calls from both FreshBooks and Basecamp to help their customer service or sales teams better understand how people are using their products. Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve.
  • MODERN MARKETING  |  THURSDAY, APRIL 23, 2015
    [Product] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Schedule some social copy around the articles you’ve found - social media should be about entertaining and informing your audience, so offer something other than your own blog post or products. Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of trends, whilst creating a longer term strategy.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Product] 12 Mind-Blowing Statistics Every Marketer Should Know
    78% of Internet users conduct product research online. It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. Still, there are plenty of traditional marketing stalwarts out there who aren't buying all of the social media hype or can't convince their boss or marketing team to experiment in the brave new world of inbound marketing.
  • MODERN MARKETING  |  MONDAY, JUNE 6, 2011
    [Product] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Are you introducing a new product or service to customers? by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard.
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