Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Well, it depends on your goals, your audience, and your product or service. For this, you need to offer additional value for the influencer (other than cash), and have a truly remarkable product or service.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

SEPTEMBER 12, 2017

Small, every day consumers of your own or similar products. However, what separates them from others is the fact that they are earnt advocates of your brand, product or service. Product categories (e.g. Your products vs. competitor products. Micro-Influencers – 1,000 to 20,000 followers. Key verticals (e.g.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Alicia Russell – Product Marketing Manager at Onalytica . Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

JANUARY 17, 2018

Once upon a time traditional advertising was the norm and it was effective; consumers would learn about the brands available to them and their products simply by what the brands themselves told them. Searches for “product reviews” are increasing. What does this tell us? What does this tell us? . The Omni-channel experience.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

OCTOBER 26, 2016

Now, whilst some may be happy to recommend a product to their copious followers just for a freebie, or because they genuinely like the product, many actually do so because it pays well- very well. Are their followers going to be interested in buying our product/service? Are they in the financial position to buy our product?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

SEPTEMBER 7, 2018

I was responsible for exploring new business, registering and brand positioning of new products and building brands. Sponsored posts, speaking opportunities with products, webinars as long as it’s engaging, insightful and assist us convey how we plan to empower customers through their own data.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 6, 2017

For a large proportion of people, particularly those outside of marketing, when they hear the term influencer marketing , they instantly think of Instagram celebrities with 1 million + followers, posting a picture of their weight loss results from the latest diet product with the words ‘#ad’ or ‘spon’ included in the post.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. ” Seth Godin, Marketing at Seth Godin Productions. “Your brand thinks that your products and services are the best thing in the world?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 3, 2018

Product – any new product releases or product updates where you can involve influencers in the development, testing or promotion. Alicia Russell – Product Marketing Manager at Onalytica . It’s also an opportunity for the influencer to share content with their audience and increase your brand awareness.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

MARCH 9, 2017

While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. The wave of reality TV stars promoting the latest teeth whitening kit or weight loss product; 9/10 they are being paid to do so, and yes, this is what we’d call paid endorsement, or PR.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. This doesn’t have to be simply paying the influencer or gifting the influencer free products.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 1, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? LinkedIn – I do a heavy amount of speaking , training and writing on the subject of LinkedIn Marketing and Sales so I am heavily invested in optimizing the product for my clients. ZOHO Product set. Salesforce – sames as above.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

JULY 17, 2018

Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. Adam has worked with Power BI since before it was Power BI, on the support side and with the Power BI Product Team on documentation and the customer advisory team. I started blogging and speaking in 2008.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

MARCH 23, 2017

The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions? Where would Influencer Marketing sit if we were to try and create a Venn diagram of job roles and a few product categories? .

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

NOVEMBER 10, 2016

UGC can be anything from a blog post written by an influencer to a website product review written by consumers. Base any adverts around real people with real life experiences of your product. They care just as much, if not more about the experiences, their image and company ethos, rather than owning the product itself.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

SEPTEMBER 15, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Mike Stelzner – The Business of Social Media. Koka Sexton – Social Selling. Jay Baer – Social Media Marketing. Seth Godin – Marketing. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

MAY 29, 2018

I really enjoyed creating interview coverage for professional videos, as well as doing go-lives between Ericsson’s product demonstrators and my Instagram audience. Recently I’ve had the chance to do in-person influencer support for Ericsson at a few events. I’ve gone to LinkedIn Carpinteria studio to author data science courses for them.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

NOVEMBER 24, 2016

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. If you haven’t checked out John Lewis’ advert yet, you can do so here – prepare for a chuckle.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

DECEMBER 13, 2017

I specialized in e-commerce, information products, email marketing and business development coaching. He’s a fabulous and productive leader with integrity and he evangelizes and embodies best practices. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN SOCIAL MEDIA MARKETING? and Infusionsoft to name a few.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

OCTOBER 30, 2018

Right so to speakSMB.com is something we started early this year where we are creating a hub of content for executives of marketing, sales, product development that are selling and marketing to small businesses – that it’s basically insights, interviews with executives that are in this market, best practices etc.

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

DECEMBER 7, 2017

Product gifting – send influencers your products for them to try, in exchange for reviews. Are you launching any new products where influencers can potentially get involved in the development, promotion or reviewing? Do you have an upcoming event that you can involve influencers in?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

NOVEMBER 14, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CLIMATE ACTION? This is a hard one because I have a belief that “products” as such are not an answer, but helping people realize they could probably consume a LOT LESS than they do is. They may not be leading as much as I’d love with regard to alternative fuels or electric models (yet?!),

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

NOVEMBER 6, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? Cool video content production. OUTSIDE OF B2B SOCIAL BRANDING AND SELLING STRATEGIES WHO ELSE INFLUENCES YOU ? My Dad (everything business related). Casey Neistat (video). On The Tools (creative branded content). Unilad (creative branded content).

Social Media 100

Social Media Paid Search Agency Advertising Agencies Work Management 100

Onalytica B2B

JULY 18, 2018

Baer advises Ovum vendor clients regarding product development, positioning, and messaging. Advisory services where brands seek independent review of their positioning, messaging, strategy, and product roadmaps are key opportunities for collaboration.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

APRIL 3, 2018

Podcasts, Speaking Opportunities, White Paper, Product Ideation and Development, Branding and Growth Hacking, Social Media Business Strategies. Blockchain, Crypto but not Bitcoins, PersOffline Mix Online strategies, Psychology analysis of customers and users, the emotional aspect in automation of marketing through NLP and Deep Learning.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

SEPTEMBER 6, 2017

Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers. Is your product category heavily influenced by key influencers? Influencer advertising – targeted social PPC adverts to influencers’ social feeds. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MARCH 22, 2017

We also talked about Viewpoints, Livity and Onalytica’s bespoke product which combines Onalytica’s experience in quant data and Livity’s specialist knowledge in youth to give brands a 360° view of their influencer landscape – and ultimately opportunity.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. I like getting real opinions from real women about products and being able to read their comparisons between beauty brands too.”

Blogger 100

Blogger Brand Identity Branding Lead Ranking 100

Onalytica B2B

SEPTEMBER 18, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Type & Printing & Design: beautiful books, letterpress, great fonts… (geeky s**t). My wife and kids: Hannah (23), Zoë (19) Halina (NA). Sourdough bread. GE – for their daring, experimental mindset. Airbnb – for combining utility with brand and voice.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

SEPTEMBER 22, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Jay Baer – Baer’s podcast series is leading the way because each of his company’s podcasts delivers valuable, niche, B2B content. OUTSIDE OF CONTENT MARKETING WHO ELSE INFLUENCES YOU ? Several YouTubers like HellthyJunkfood and Philip DeFranco.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

MARCH 17, 2017

For example, working with an influencer may spark an increase in followers and shares across social media- while this is great, this is an output; the outcome of which may be increased interest in your product/service and an increase in enquiries. Have these shares led to increased interest in your product/service offering?

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

NOVEMBER 17, 2016

For example, 2 cosmetic brands may have a very similar product range of equal quality and price, but one brand working with an influencer that advocates using cruelty free cosmetic products will help to retain customers that also advocate this issue. LEAD GENERATION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

SEPTEMBER 21, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? In terms of creators, I think Casey Neistat is killing it. I greatly admire Tamsen Webster as an insightful speaker and Cindy Gallop for speaking truth to power.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

NOVEMBER 21, 2017

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN SOCIAL MEDIA MARKETING? I tend to gravitate more to the tried and true business minds, such as Robert Ciadini , Michael Gerber , Tony Hsieh. And I must admit, I have a serious crush on Richard Branson.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

APRIL 20, 2017

Sales assistants in this case come to the rescue as knowledgeable and tech savvy individuals, who are likely to have reaped the benefits of their employee discounts, meaning they’re able to shed light on an array of their product range. Product and brand recommendations.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

JANUARY 30, 2018

Whether this be: increased brand awareness, product interest, product purchases or website traffic. Co-create content with your influencers; invite them to your events; use their expertise in your product development, testing and promotion and engage with them and build relationships on social media. Because they want action.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126