Hive9

APRIL 20, 2021

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. The reality is that many product marketers, despite being allocated a hefty portion of marketing’s budget, don’t have enough of a say in marketing’s planning to begin with.

Allocation 246

Allocation Product Planning Paid Search Agency 246

Hive9

MAY 4, 2016

Marketing technology can do amazing things. With all the potential that data, automation, and the myriad tools now available have put within our reach, it’s an exciting time to be a marketer.

Product 106

Product Automation Tools Marketing 106

Hive9

JULY 20, 2021

Investing in and learning the nuances of an unfamiliar product can be intimidating, especially when there’s a learning curve. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat?

Planning 246

Planning Marketing Organization Tools 246

Hive9

JANUARY 6, 2020

To begin with, agile marketing is generally defined as “a project management approach originating in product development that has been applied to marketing,” as explained by Bruce Brien, Hive9 ’s chief strategy officer, during a recent webinar conducted in partnership with NewsCred and hosted by Demand Gen Report.

Planning 147

Planning Work Management Webinar Metrics Training 147

Hive9

JUNE 5, 2019

And that’s a lot of departments, when leadership, sales, channel, product, and finance all play such an integral part in the role of marketing. It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form.

Planning 104

Planning Marketing Plans Advertising Channels Process 104

Hive9

NOVEMBER 9, 2016

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?

Planning 156

Planning Marketing Campaigns Product 156

Hive9

NOVEMBER 14, 2016

Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.

Organization 100

Organization Tools Product Business 100