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  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Product] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    We spoke about the challenges that we both faced, and even though he was in a different business, selling product in a completely different industry, about 90% of my focus, challenges and goals were very similar to his. *This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.”
  • B2B MEMES  |  WEDNESDAY, DECEMBER 7, 2011
    [Product] There Are Two Sides to Every Editorial Wall
    Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Product] How Giving Tuesday is Redefining Corporate Social Responsibility
    2) Donate proceeds of products and services sold. Many companies are taking it one step further and designing Giving Tuesday-branded products to sell and then donating the proceeds to a specific nonprofit. Here''s something companies nationwide may not realize: Giving Tuesday isn''t just for nonprofits. Just because this is news to some businesses doesn''t mean it is for others.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Product] 3 Surprising Ways to Succeed in Social Media
    Finally, social media cannot make up for a bad product or service. If you really have a true challenge with your product or service, you don’t want to spread the word, not yet. Who are your employees or products or services or processes that are truly worth talking about? Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Keys to Containing Your Marketing Costs
    Target: modest growth with one or two product introductions. A lot of thought should go into the process of budgeting for marketing costs. Choosing which marketing programs and tactics get the majority of the dollars is not an easy decision to make especially when considering the fact that all types of marketing tactics are changing, some faster than others. How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals.
  • WRITING ON THE WEB  |  TUESDAY, MARCH 29, 2011
    [Product] Marketing with Videos: What’s Wrong with the Script?
    Here’s what small businesses and independent professionals are doing wrong with their video scripts that they submit for one minute commercials: Some marketers try to promote the features of their products and programs instead of benefits. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages.
  • BUZZSUMO  |  TUESDAY, MAY 31, 2016
    [Product] The Simple Tip That Gained Us Over 200 Backlinks
    Our approach was to thank them very much for mentioning us, offer any help or advice about our product and ask if they wouldn’t mind linking to us, as this would also make it easier for their readers. To paraphrase Guy Kawasaki there are two types of website managers: those that want more backlinks and those that are liars. Backlinks matter, a lot, but gaining backlinks is difficult. A good backlink requires someone to write a relevant article mentioning you and to link to your site.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 7 Reasons You're Not Generating Leads From Social Media
    That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis. If you’re just pushing out content about your product and why it’s so “awesome,” more than likely, people will not want to share or engage with it. This is a guest post written by Pam Sahota.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Product] What You Need to Know This Morning: June 5, 2013
    Most of these ads are the ones that pop up when you search for a product on Amazon. That crazy dude who created Dollar Shave Club is back with a new product: butt wipes for men called One Wipe Charlies. Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday , we''re going to keep this post theme going. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 22, 2013
    [Product] How to Use Landing Pages for Better Traffic Conversions
    Your product pages are a horrible place to send inbound traffic,” Gardner points out. Anybody arriving on your product page is going to be struck with about 40 things to do. … If you send people to a product page or your homepage for any marketing campaign, you are giving them, on average, 20 to 50 iteration points. You likely spend more time thinking about how to promote your website rather than where you’re going to send the traffic you receive.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Product] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Author: Dayna Rothman There is a ton of marketing technology out there!
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Product] Is social media all the market research you need?
    Even the most innovative products and the most sophisticated digital marketing campaigns will fall short if at the end of the day they do not satisfy some basic or perceived need or are out of tune with prevailing norms and values. Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more.
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Product] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    If your lead has reached those MOFU stages, it’s clear that they’d like to receive more information about your products and services. Can you provide noteworthy examples of customers who are successfully using your products or services? You may have heard us say the phrase, " data is a marketer’s best friend" many times before. Well, that phrase still rings true today, especially as the marketing world continues to change.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Product] Marketers need to play a stronger sales enablement role on LinkedIn
    They focus on the complete awareness to revenue customer lifecycle that includes a set of psychological transitions where customers become aware of, evaluate, like, advocate and invest in a specific product or service. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Product] 3 Ways eCommerce Can Leverage Social Media Monitoring
    Wouldn’t you love more up to date and continuous insight as to what makes people buy your products? How can you make your product much more appealing and make them proceed through checkout from your product page? Fortunately for you, this insight from consumers is available all over the place your selling your products – the web. So, how can eCommerce business discover how to do better marketing and positioning of their products?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Product] BrightInfo: Content Recommendations Made Simple
    BrightInfo officially released its product last September, after about a year of development. I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. Although, as you’ll see shortly, there’s a CDP angle to this story as well.
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Product] How Services Firms Grow with Online Marketing (Guest Post)
    Other recent leadership positions include Director of Marketing at one of the Mid-Atlantic’s fastest-growing engineering firms, Bowman Consulting and Director of Marketing Communications at Rubbermaid Commercial Products. A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Product] My Favourite Marketing Metric
    As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. ERP and other back office systems have provided manufacturing, finance, logistics and other departments with key measurements which have allowed those functions to achieve huge productivity gains over recent years.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Product] 10 Examples of Simply Wonderful Email Marketing
    They''ve adapted to the email medium, and in an email where there''s actually a contextual explanation for doing so (they were promoting a privacy-related product). Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". Since then, I''ve been collecting examples of email marketing that are awesome to be used in a sequel to that post.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Product] New developments in B2B marketing list acquisition
    Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Product] Marketing’s Broken Foundation: Measurement
    Clearly Identify Your Objectives For example, your overall objective might be increasing revenue or marketshare for a certain product or solution group. Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. A recent research result from ITSMA and Vision Edge Marketing is eye opening.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Product] How to Pick the Perfect CTA for Every Blog Post
    For example, you probably wouldn't want to show someone who finds a blog post of yours for the first time via search (and knows nothing about your business) a CTA for your free trial, which is much better for someone who knows a bit more about your business, products, and services and is further along in your sales funnel. So you want to maximize the conversion potential of your business blog, eh? Well, I don't blame you!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Product] Your Dream Team: The Marketing Trifecta
    They “own” the 4P’s – Price, Placement, Promotion, and Product. Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Product] Book Review: Optimize
    ” It isn’t that you aren’t smart, but rather the words used inside of your company and those that your prospective customers use to describe the same product or service are often very different. • Think about blog post topics from a variety of angles to keep it interesting. The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.
  • FATHOM  |  THURSDAY, SEPTEMBER 24, 2015
    [Product] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
    Quick Tips: eBay, Amazon and Craigslist SEO for Your Products”. Whether for business or personal use, sites like eBay, Amazon and Craigslist can be great options for selling your product. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Product] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    In Trello's extensive free product, you can invite as many people as you want to your board. I can't take credit for this idea: I came across this post on Medium from David Ghent , a product designer at Pivotal Labs. Image Credit: Product Labs on Medium. Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting.
  • HUBSPOT  |  FRIDAY, DECEMBER 17, 2010
    [Product] 5 Must-Measure eCommerce Blogging Strategies
    Tailor your eCommerce blog content , set up the blog to sell your products , and measure your results fanatically. And particularly if you sell products that have an engaging backstory, use case, or associated cause, using posts to gain subscribers is a worthwhile goal. However: as you grow your blog’s readership and each post is immediately presented to a larger readership, you can leverage your ability to place product links and promotions in front of your growing tribe.
  • MODERN MARKETING  |  FRIDAY, MAY 4, 2012
    [Product] Why Lead Scoring is the New Opportunity Stage
    Additionally, she probably works for a company that is of a size that can afford your product. minimum sales, the number of production facilities, the number of employees, etc.). by Dan Pecoraro | Tweet this Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a “feel” for them, and happily sell ‘em an yellow Oldsmobile? For better or worse, those days are over. The scenario today is far more complex.
  • SNAPAPP  |  TUESDAY, JUNE 28, 2016
    [Product] Easy Ways to Increase Registration and Attendance for Your Webinars
    It’s important to think outside the box in trying to get more people excited about your products and events. The company asked what relevant products the registrant used in the context of the webinar, if they had any questions leading up to the webinar, things they were hoping to learn at the webinar, and if they were interested in upcoming webinar topics. Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads.
  • CHIEFMARTECH  |  SATURDAY, APRIL 1, 2017
    [Product] What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?
    Such an epic concept deserves a face-melting product name, so we will call it: STACK OF ROCK. Ah, we have an ingenious plan for how to build this product in the most open fashion ever. We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light.
  • ACT-ON  |  WEDNESDAY, DECEMBER 9, 2015
    [Product] Understanding and Reducing Soft Bounces
    Depending on which filtering products and blacklists your recipient ISPs employ, your email could bounce back if your IP or domain is listed on a blacklist. Getting your email delivered is the first step to successful email deliverability. Once an email is successfully sent, it either gets delivered or bounces back – there is no in-between.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Product] Where Industrial Websites are Falling Short
    Those are some of the findings from ThomasNet’s Industry Market Barometer™ (IMB) which is a semi-annual survey of buyers and sellers of industrial products and services. First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010.
  • VIEWPOINT  |  TUESDAY, MARCH 1, 2016
    [Product] 4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)
    In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.”. This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Product] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    It’s vital that your website is mobile responsive and that you offer a mobile app to allow customers to easily access your products and services from their favorite mobile devices. A video shared on social networks or your website can allow viewers to actually see what your product looks like and how it performs. It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Product] 5 Benefits of Educating Prospects With Free Content
    If we give away free content and information that our paid products/services help solve," they say, "who's going to want to pay money for what we're selling?". In fact, giving away free content to your prospective customers can actually do the opposite, educating prospects about the products and services you offer and leading to more leads and sales for your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 4, 2013
    [Product] Wearable content: The X-factor that makes a social media plan soar
    ” They don’t talk about the price, the strength of the zipper, or even where you can buy the product. They don''t talk about the price, the strength of the zipper, or even where you can buy the product. Most of the value created on the social web every day is non-economic. Do your friends wile away their hours on Facebook to be more profitable? Probably not. Individuals get the most benefit from participating in the social web for intangible, psychological reasons.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Product] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Having an amazing product is great, but if you don’t have a relationship with your customers and you’re not creating an atmosphere of connection and conversation, you won’t be as successful. That’s why social business is so cool, it allows you to say “Hey my name is Ekaterina, I have a passion for this particular product and brand, how can I connect with you?”
  • SNAPAPP  |  TUESDAY, FEBRUARY 23, 2016
    [Product] Content2Conversion 2016 - My B2B Marketing Utopia
    Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. She of course uses Marketo’s Real Time Personalization product which assists in changing the messaging and/or advertisements and pop-ups on your website to be more specific to different segments. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Product] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    If your audience is highly engaged on Instagram, or if you market physical products, galleries could be a unique approach to generating engagement. Medium CEO Ev Williams announced that Medium would launch a subscription product to develop additional revenue streams apart from simply advertising. We spend a lot of time on social media sites -- globally, it’s around two hours per day.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Product] Why Marketing Automation and Inbound Marketing are BFFs
    Many of the so-called “leads” you generate with inbound will not be true potential buyers for your products. According to the Marketo Benchmark on Revenue Performance, companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring.
  • PAUL GILLIN  |  TUESDAY, JUNE 18, 2013
    [Product] What Social Media Marketers Should and Shouldn’t Do
    A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Product] Five Big Shifts in Social Media Marketing
    B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Production was active, consumption was passive. This shift has also altered best practices for successful product launches.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Product] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Problem Identification: Corporate Websites Detached from Customers There are a number of specific disruptions now that social networks have gained prominence with customers, the include: Consumers and customers are already connected to each other using social technologies and making decisions about products and the brand is not involved. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 5, 2012
    [Product] Using BANT for Lead Qualification
    Here are some questions to consider: Does the buyer have the ability to purchase your product or service? A specific pain point has been identified and your product or service can fix it. Does the company or industry fit with your product or service? Check for trigger events to find any challenges the company is facing that your product or service can fix. Unfortunately, there is no silver bullet to lead scoring in B2B marketing.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Product] B2B Content Marketing Execution: We’re Not as Mature as We Think
    It’s like what Forrester Analyst Jeff Ernst says: “People don’t buy your products, they buy your approach to solving their problems.”. The Forrester report noted that a startling 72% of surveyed marketers say less than half of their marketing staff plays a primary role in content marketing today — leaving content to quickly degrade to talk of products, features, and what the company has to offer, rather than cleverly packaged bits of the interesting insights that buyers crave.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Product] Content Marketing Trends Taking Us into the Future
    Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets?
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Product] Selling With Content: What’s Repeatable and What’s Not?
    For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Using your subscription base and tracking subject lines and time spent on articles, you get an understanding not only about the issues that they care about, but also an indication of interest in your product or service. What does a perfect world B2B sales process look like?
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Product] 3 Insights from Search Insider Summit
    You need your keyword research platform, your web analytics platform, your CRM platform, your product portfolio database, and some sort of audience persona database all speaking the same language. My company (IBM) has the longest and most complicated sales cycle for a lot of its products. I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th.
  • EMEDIA  |  THURSDAY, MAY 11, 2017
    [Product] 3 Quick Takes: Email Best Practices for B2B Marketers
    Marketing emails should clearly tell readers what to do next, whether that action is to register for an event, download an asset, request a product demonstration, or simply read more. 3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Product] Digiday Content Marketing Summit Park City 2016
    Opentopic blog >> cmswire.com The Digiday Content Marketing Summit will focus on the ways brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Product] 3 Ways to Get Inside Your Prospects’ Inboxes with PPC
    People often buy B2C products on a whim, but with its longer sales cycles, B2B is entirely different. Opentopic blog >> opentopic.com Getting your promoted social posts and search ads in front of your sales prospects’ eyes is great and all, but the inbox is where you really want to be. That’s where email marketing truly shines. When your marketing. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Product] How Brand Storytelling Redefines the Marketing Budget
    So it was discomforting to the brand’s senior leadership when their marketing team and myself suggested that if they wanted to continue to scale their audience, they would need to begin offering something beyond ads and products. Marketers love their processes. These structures help define where we are, where we need to go, and often provide guidance as to how we get there.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 4, 2016
    [Product] Should Your Video Marketing Strategy Include Documentaries?
    Productions are longer and more costly, longer videos tend to have greater viewer dropoff, and, even with great source material, the skill to tell the story of someone’s life or an important event can be extremely difficult—as displayed by the relative stumblings of Misty’s feature length debut. Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Product] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    I always say, “How can I expect someone to market my product well if they can’t market themselves well?”. Ask the candidate to create a one-page summary comparing one of your products or services to a competitor’s. For example, you might include someone to test for culture, product aptitude, or analytical skills. As they say, there’s no “I” in “team". but there are a few in “hiring mistake.” And you’ll have nobody to blame but yourself if you make one.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Product] How to Find Great Writers: 6 Places to Start Your Search
    One caveat here: Remember that this isn’t about your product. And if they’ve mentioned you specifically, they might also be familiar with your product and audience. Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. Oppositely, those dealing with a packed editorial calendar can still benefit from making room for a fresh perspective every now and then.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Product] 5 Things Custom Manufacturing Websites Must Have
    In depth content on your abilities around materials used, achievable tolerances, maximum dimensions, quality processes, production volumes, industries served, secondary services and drawing formats accepted. Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Most likely, your first opportunity will happen without you knowing about it.
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Product] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    On Marketing Attribution: “In addition to performing a broad array of strategic marketing and technology roles, the marketing ops role must also be able to communicate what’s going on in marketing with the sales, finance, and product teams in terms that are meaningful to them. Marketing operations, especially in B2B industries, has become an increasingly vital function. Marketing data continues to rapidly grow and new technologies and services seem to sprout out of nowhere every day.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Product] What the World Would Be Like If B2B Marketing Didn’t Exist?
    If the product or service is boring, focus on the outcomes and the personal stories of the people or companies who were affected by what your company has to offer. By turning your traditional tactics on their head and looking at how your product has made a difference, you are creatively telling your company’s story in a way that stands out among the dull brochures and over-processed PowerPoint presentations.
  • LEADERSHIP  |  FRIDAY, DECEMBER 4, 2015
    [Product] Create Snackable Content for Your Mobile Customers
    Here are a few tips: Retweet, repost, or otherwise share content that customers write about your brand or products – it’ll save you time and encourage further engagement. It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day. With that in mind, it’s easy to see the importance of creating content that appeals to the on-the-go mobile user.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Product] List Buying: 3 reasons why this tactic can be deadly for marketers
    You pick it up to hear: “Hi, this is Ima Teleprospector calling from Irrelevant Company, and I wanted to find out when you might be purchasing Irrelevant’s Products.”. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate. Today, she explores the downsides of list buying.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    A B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale. B2B customer purchases usually follow a particular supply chain and business model.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Product] The One Effective Use of Facebook for B2B Marketing
    It’s more about making current sales cycles more productive than about generating new potential business. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&#
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Product] Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
    Weekdone integrates with Asana, Basecamp, and JIRA, allowing managers to better analyze the progress and productivity of team members. The company also offers products and services aligned with hiring for culture fit and determining your company's individual culture. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Having trouble attracting and retaining top talent? You're not alone.
  • CONTENTLY  |  MONDAY, OCTOBER 10, 2016
    [Product] 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000
    Visit product pages and fill out demo request forms. and compare production metrics to performance metrics. A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball.
  • MODERN MARKETING  |  THURSDAY, APRIL 23, 2015
    [Product] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Schedule some social copy around the articles you’ve found - social media should be about entertaining and informing your audience, so offer something other than your own blog post or products. Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of trends, whilst creating a longer term strategy.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Product] Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way
    Some organizations, particularly B2B companies and consumer companies with considered purchase products, measure the pipeline impact of content–essentially, how it’s driving prospects through the customer lifecycle. Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little?
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Product] What to do with a New Lead
    It’s a measure of success and illuminates a demand for your product or service. The thing is, you grow because customers spend more on your products or you get more customers. This is where you have to double down on your lead generation efforts, because without leads, you won’t have people interested in your products. Depending on how they converted, you can offer content, products, or services similar to what they were just looking at.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Product] Google I/O and the Push for Better Context
    Google''s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a world where websites know more and more about us and where marketers can deliver better, more tailored information and content.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Product] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Video content should cater to user intent, provide value to viewers, and have a high production value. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing.
  • MODERN MARKETING  |  MONDAY, JUNE 6, 2011
    [Product] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Are you introducing a new product or service to customers? by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Product] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords define a business, and represent the essence of the products and services that are offered. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. You are looking for three key things: What words do people actually use when they search for products or services in your niche? Keywords are important for every business online today.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Product] Successful Sales and Marketing Alignment, Part 1: Get Started
    The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). Existing customers can be sorted and segmented according to factors such as location or product used, and then cultivated for recurring revenue. This post is part of a series to help B2B organizations improve sales and marketing cooperation.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Product] 8 Reasons Why We Fail to Make the B2B Sale
    The quality of your product, promotion, sales pitch or website is poor. I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned. It is not unusual to find a circumstance where both the marketing and sales departments are fully optimized individually, yet are not working together in a cohesive and effective manner.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Product] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Twitter can be a great place to answer questions about your product and/or industry, disseminate important company information, interact with potential and existing customers, and so much more. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest).
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Product] The Last Blog Post- What Marketers can learn from The Last Lecture
    For marketing, this means sending timely email follow-ups, creating true thought leadership even when it does not directly promote our product, coming up with 100 ideas even if the organization may only accept one, and being an innovator and not just a follower. It is in these brick walls that we have to climb that we can push the awareness of our products further, ensure our companies reputation is a little bit stronger, and focus in on the proper segments just a little bit better.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Product] A Brief History of Snapchat
    We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. parent to Snapchat and Spectacles , a new sunglasses product that let wearers record Snaps in circular format for 360-degree viewing. “Snapchat isn’t about capturing the traditional Kodak moment.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Product] 10 Winning Ways to Keep up with Industry Trends
    Talk to your customers In the past few years, I’ve gotten phone calls from both FreshBooks and Basecamp to help their customer service or sales teams better understand how people are using their products. Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Product] Why Marketers Should Ditch Thank-You Messages for Thank-You Pages
    Depending on the topic of the offer they just converted on, does it make sense to offer them some more product-focused content, or an opportunity to talk with someone on your sales team? Finally! You've made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Product] Spinning stories for superior sales
    Storytelling isn’t going to be about listing your products features, or even its direct benefits. It’s going to be about the effect your product or service has on your target audience’s lives, whether personal or professional. So think about your products in the larger context of your customers’ hopes and dreams. Few of us will ever have the opportunity to create a feature film starring our product.)
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Product] 12 Mind-Blowing Statistics Every Marketer Should Know
    78% of Internet users conduct product research online. It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. Still, there are plenty of traditional marketing stalwarts out there who aren't buying all of the social media hype or can't convince their boss or marketing team to experiment in the brave new world of inbound marketing.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Product] 10 lessons on Walmart’s social media strategy
    LISTEN TO THE DATA: WalmartLabs uses such spikes in social network chatter to predict demand for out-of-the-ordinary products. Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles).
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Product] Join the i?marketing Roadshow! Next Stop, Atlanta May 28
    An exclusive look at the latest Act-On product roadmap, with a sneak peek of some very cool upcoming features. The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing is a complementary half-day marketing workshop, but it’s much more than that. It’s also a great opportunity to fine-tune your marketing skills and get a look into the future of marketing automation technology.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Product] 20 Truths I’ve Learned as a Content Marketer
    Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. While sales are the ultimate end goal, content marketing should create a story for the prospective customer, allowing them to continuously interact and learn more about the brand or product.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Product] Why Improv Comedy Is the Next Big Marketing Trend
    You can now add, UCB Comedy, a digital production company, to that list. In an Advertising Week panel titled “How to be funny and filthy rich by making online branded videos,” Bieber told marketers that brand videos must prioritize creative content to be successful, rather than featuring a company or product. There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Product] You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
    Understanding who your buyers are – their goals, motivations, preferences, influencer dynamics, challenges, concerns, KPIs, research habits, thought process, even personalities – can help to inform more customer-centric (and more effective) decisions and strategy in marketing, sales, product and beyond. You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Product] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Take advantage of your subscriber’s high level of engagement by showcasing customer testimonials or cross-selling relevant products, services, or events. Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers.
  • 6SENSE  |  WEDNESDAY, APRIL 13, 2016
    [Product] New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers
    She can get a sense of her counterparts experiences at other companies by looking at product review sites and can even have her questions answered by peers on community boards. Finally, in many cases, she can even take a particular product or solution for a spin with the rise of free trials and freemium business models. At its most basic level, predictive intelligence helps organizations find and bubble up accounts that are a fit for their products and services.
  • MARKETING ACTION  |  FRIDAY, AUGUST 14, 2015
    [Product] 8 Terrible Email Subject Lines
    I can normally infer the content based on the company sending the email, but if companies offer multiple products, I will want to know exactly what I’m getting into before jumping into an email like this one. A constant focus on “ME, ME, MEEE” doesn’t help connect your product or service to your potential or existing customers. Focus on the benefit of your product or service, and what problems it solves for your readers, rather than how inherently great it is.).
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Product] How to Prove—and Grow—Your Influencer Marketing ROI in 2017
    So, to show how an influencer campaign is connected with sales, companies can track the virality of a campaign hashtag over time and compare it to sales of the product associated with that campaign, according to Talkwalker. Influencer marketing is a tricky beast. While brands know influencers pack a powerful following on social media networks like Instagram and Snapchat, research shows they often don’t know how to prove their return on investment.
  • ACT-ON  |  MONDAY, MARCH 14, 2016
    [Product] Presenting a Webinar? Build an Emotional Connection with Your Audience
    Use that momentum to keep them interested in your brand by suggesting they download a specific eBook, complete an assessment, or schedule a demo of your product. With marketing departments running quicker (and leaner) than ever, we know that the list of “to-dos” is long and triaged. So why spend the time, resources, and energy to host a webinar?
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Product] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    IdeaPaint's Twitter background cleverly features the brand's signature product -- paint that transforms walls into whiteboards -- in action. The Twitter background design for Dropbox , a file and folder sharing service, features a cute and clever cartoon that embodies its brand/product. Although none of us really like to admit it, let's be honest: first impressions matter.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Product] The Never-Ending Cycle: Content Informs Data Informs Content
    A casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog. This could take the form of a social media campaign to introduce the company, a video case study to demonstrate how other people are finding the product/service useful, and then a direct email to outline product features and pricing.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Product] 5 Proven Strategies for B2B Social Media Marketing
    Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Vice President of Portal Products at.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 19, 2013
    [Product] Using Pinterest to Build Your B2B Brand
    Describe your products on your Pinterest profile page, and include Pins that link directly to landing pages where visitors fill out forms. As much as pinning photos about your business and products will help customers understand how to use your products, it might draw new prospects’ interest. According to eConsultancy , engaging and interactive digital imagery increases the chance of click-throughs and actual product purchase.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Product] Best practices for social media shilling
    If you’ve got a product, a service, an expertise, or access to an industry, you really have something that would be not merely compelling to certain online communities but actually a real draw. And don’t engage as your brand or as your products and services, it’s better to engage primarily as who you are, secondarily what you know, and only finally as what you do. Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2011
    [Product] 65 Tweetable Moments From The Corporate Social Media Summit New York
    Customer service department has video production services to create content to answer top customer questions. The future of work is through communities: rapid and agile collaboration drives productivity. This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2010
    [Product] The ultimate guide to blogging when you don’t have time to blog
    Find that one quiet, undisturbed, productive hour and set it aside to write. This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become a time-efficient blogger. . 1) Leap. I mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. Can we agree that you will take the leap? You will? Good, I knew it!
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Product] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Think highly engineered products like precision medical devices, steel construction fasteners, hydraulic equipment, that sort of thing.) For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Product] The Brand Resolution That You Can’t Skip
    Do you capitalize product names? Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place. Does your business communicate with its customers?
  • MARKETING ACTION  |  MONDAY, APRIL 1, 2013
    [Product] 7 Ways to Use Facebook to Display Brand Personality
    If you’re using Facebook to heavily advertise your products using corporate-speak, the approach probably isn’t doing your brand any favors. Newsjacking the biggest current events is a powerful way to capture attention and shares, and it’s even better if you can do it through the filter of your company’s product or service. Not only will boring, text-based content fail to help you differentiate from competitors, it’s likely going to damage your engagement.
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