Marketing Insider Group

JULY 6, 2017

In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019.

Efficiency 240

Efficiency Product Forecasting Content 240

Marketing Insider Group

FEBRUARY 12, 2018

The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […].

Storytelling 272

Storytelling Product Marketing & Strategy Marketing 272

Marketing Insider Group

JULY 19, 2018

The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group. Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal […].

Product 139

Product Marketing & Strategy Cost Content Marketing 139

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them.

Product 210

Product Paid Search Agency Planning Storytelling 210

Marketing Insider Group

AUGUST 23, 2017

You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. Getting initial traction on a new product isn’t always easy—it doesn’t […]. The question is, where do you start?

Tactics 162

Tactics Product eCommerce Design 162

Marketing Insider Group

SEPTEMBER 5, 2018

The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. However, what they actually mean is that they want to keep doing what’s worked in the past rather than rock […].

Product 141

Product Fulfillment Brand Identity Branding 141

Marketing Insider Group

JULY 3, 2018

The post This Is the Secret to Being as Productive as an Entire Marketing Team appeared first on Marketing Insider Group. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing […].

Product 165

Product Small Business Marketing Marketing & Strategy Marketing 165

Marketing Insider Group

FEBRUARY 26, 2017

The post Is Agile Marketing a Productivity Booster or Buzzword? The post Is Agile Marketing a Productivity Booster or Buzzword? appeared first on The Agile Marketer. appeared first on Marketing Insider Group.

Product 100

Product Marketing & Strategy Marketing Marketing Strategy 100

Marketing Insider Group

SEPTEMBER 7, 2021

What follows is our no-BS blogging strategy for SaaS products. Maintaining timely content is essential in the SaaS industry where products change often. The truth is that SaaS products are extremely valuable to the companies who need and use them, but they’re not the most exciting products out there. Quick Takeaways.

Top of Funnel 63

Top of Funnel Product Work Management Marketing & Strategy 63

Marketing Insider Group

AUGUST 24, 2015

For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell. Kodak’s downfall stemmed from its focus on its product rather than the experience its product enabled. Let’s take a look at an example.

Product 100

Product Lead Ranking Ad Exchange Opt-out 100

Marketing Insider Group

MARCH 9, 2021

Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! Today’s consumers digitally research products before they buy them, making the need for content even greater. Quick Takeaways.

Product 54

Product Content Marketing Lead Ranking Planning 54

Marketing Insider Group

OCTOBER 20, 2016

The post Podcast Production Playbook for When You’re Sick of Talking Heads appeared first on Marketing Insider Group. How do you write?) “Hey. Welcome to my blog. It, um…I write about content here, and uh… oh, Jimmy is here too. Hey Jimmy. […].

Product 100

Product Content Marketing Content Marketing 100

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Relevance 339

Relevance Planning Paid Search Agency Work Management 339

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

APRIL 10, 2024

A recommended products widget on your site can redirect browsers to make a purchase based on prior search and purchase behavior. If you’re focused on a new product launch but the product isn’t ready yet, awareness may be an issue. Personalization Personalization is non-negotiable these days.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

APRIL 10, 2023

You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Smaller ecommerce businesses might spend less in absolute terms, but their PPC intensity is likely higher since they rely heavily on targeted searches to drive traffic to product listings.

PPC 289

PPC Paid Content eCommerce Allocation 289

Marketing Insider Group

APRIL 8, 2024

This can lead to significant time savings and increased productivity. How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor. Training with Your Data CustomGPT’s training begins with your own data.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ” This prompt encourages ChatGPT to think creatively about social media content that highlights your product’s strengths and appeals to your target audience.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Marketing Insider Group

MARCH 11, 2024

Want to show off a new product? Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Make a video. Need to explain a complex idea?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

JANUARY 11, 2023

When you’re only selling your products on one channel—usually your own website—it’s much easier to control and keep track of the messages and branding you’re using to compel people to buy. It helps sellers understand how to create product detail pages. that all have different requirements, nuances, and best practices.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Marketing Insider Group

FEBRUARY 20, 2023

Site visitors interested in your company’s products and services are likely to turn into prospective customers. Include how to use products and services. Sharing how-to information related to your products and services positions your company as an expert and builds trust. Show trends in your offering. Cite other authorities.

Conversion Rate 308

Conversion Rate Conversion Content Traffic 308

Marketing Insider Group

MAY 30, 2023

When used correctly, AI tools can also help small businesses: Enhance productivity and performance. AI can help your small businesses better understand its customers and how they feel about your products and services. Can You Use AI for Small Business Marketing? But that’s not all. Increase ROI. Improve customer service.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. Scarcity marketing creates demand by playing on people’s fear of missing out or aversion to loss of a product or service. Limited edition products (i.e. Quick Takeaways. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Marketing Insider Group

MARCH 4, 2020

Smaller businesses with a strong product can now compete with global brands. So how do you differentiate your product and stand out from the rest? You must have a real understanding of your audience in order to create a product that solves their problems. The basic product is the same technology. Key Takeaways.

Differentiation 320

Differentiation Product Marketing Management Amazon 320

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Marketing Insider Group

MARCH 21, 2023

Life Lessons From Advertising Man By Rory Sutherland Video Source: TED As an expert content marketer, you already know that advertising goes beyond product design and performance– and you also know the importance of making an emotional connection with your audience. What Are You Willing to Give Up to Change the Way We Work?

Marketing Agencies 2 294

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 294

Marketing Insider Group

JULY 26, 2021

Better access to more product options has made brand loyalty less secure. In fact, 46% of consumers still prefer in-person shopping because they can see and feel products, and even those who prefer online shopping indicate that they don’t do it exclusively. The decision to buy online won’t be dictated by product type.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing is less about the sale of a product/service than that of an idea and the brand behind the idea. Is content marketing for everyone? This is why content marketing works.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. Going beyond the temptation that many brand blogs fall prey to of simply drawing attention to their own products, Into The Gloss is a successful online lifestyle magazine in its own right.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom. But this messaging is often brief, bulleted, and matter-of-fact.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were. the right products and services. Source: Pew Research. Source: SuperOffice.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

APRIL 21, 2021

What are people most commonly searching for surrounding your products or services? With 24/7 customer support and a robust online platform, you have complete access to the products and services you need at any moment. Some ideas for diversifying your content include: Explore broader concepts that are relevant to your specific products.

B2B 363

B2B Paid Search Agency Guidelines Content 363