Cintell

FEBRUARY 10, 2016

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Channel marketing can benefit from training partners with knowledge and insights about target buyers, not just the product features you’re promoting.

Buyer Personas 100

Buyer Personas Advertising Agencies Webinar Metrics Paid Search Agency 100

Cintell

NOVEMBER 25, 2015

As part of this, Kelvin sought to modernize over 1,000 global marketers doing things the old way, batch-and-blast style with product-centric messaging. One of my favorite lines of his talk compared product-centric messaging to a selfie. Once you know the persona, you’re able to connect products with expressed value propositions.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

NOVEMBER 11, 2015

My [your category of products] is easy to use. I’m likely to change our current [your category of products]. Questions related to propensity to buy – strongly agree, somewhat agree, strongly disagree, or somewhat disagree. Questions related to the buying process. When was the last time you purchased [category of offering]?

Peer-to-peer 100

Peer-to-peer Buyer Personas Trigger Marketing Class 100

Cintell

DECEMBER 20, 2018

We are excited to partner with Cintell and its unique persona- based platform and 21st century technologies through which our B2B Customer Intelligence & Data delivers and results in higher productivity and connections from the sales and marketing efforts of Cintell’s customers” said Scott Gordon, CEO and Founder of Salutary Data.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

NOVEMBER 9, 2015

She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. Her hidden talent in B2B marketing is having a journalism background, with a focus in public relations.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 9, 2016

Personas are used across the entire business including in sales training, messaging, product development, customer support, executive decision making, designer inspiration, demand generation and external agency briefings. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet? When they are not updated.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

DECEMBER 28, 2015

He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible. When it comes to B2B marketing, his expertise is understanding how people consume information online.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

FEBRUARY 24, 2016

Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform. The most exciting part is, once developed, they offer opportunity to inform decisions on everything from product strategy to how customer support approaches a call.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 1, 2015

In this talk, Cintell co-founder and CMO Katie Martell looks back at the origin of the profession, revealing the role of propaganda, psychology, and mass-production in forming the modern marketing industry. It’s because of Bernays that we see product placement in movies. And the model set up by Bernays is this: Here’s the product.

Paid Search Agency 100

Paid Search Agency Banner Ads Marketing Proposals Press 100

Cintell

OCTOBER 23, 2017

Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. as they relate to your product or service). How are they similar?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. What separates the leader of the pack from their competitors?

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

Glen attributed this label to authors Michael Raynor and Clay Christensen, who wrote: “When managers define market segments along the lines for which data are available rather than the jobs that customers need to get done, it becomes impossible to predict whether a product idea will connect with an important customer job. Raynor, Michael E.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

When your persona research becomes outdated, your personas are no longer relevant, and sales and marketing teams will revert back to product-centric bad habits. I think the biggest challenge for marketers when understanding buyers and/or building buyer personas is keeping them up to date.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

DECEMBER 19, 2018

Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems. Communicate value in language their buyers understand. Empower sales to and marketing to use the same language as their buyers, and as each other.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120