Ambal's Amusings

DECEMBER 23, 2009

Do they sell great products that you just don't see anywhere else? How to apply it in content marketing : This is easier said than done, but finding original, funny or funky ways to offer your product will set you apart. How to apply it in content marketing : Does your content have an interesting personality? Is there a face to it?

Sample 100

Sample Paper Vendors Tagging 100

Ambal's Amusings

DECEMBER 4, 2009

Provide them a great product and excellent service. Analyst or press might give your product a negative review. Treat every feedback as an opportunity to make your product or service better. Products, like people, have personalities, and they can make or break them in the market place. Focus on your customer instead.

Planning 100

Planning Terms and Conditions Advertising Agencies Marketing & Strategy 100

Ambal's Amusings

MARCH 10, 2010

Michael Griego: Today the internet allows for easy dissemination of product information, demonstration and sales communication. The challenge is to break through the walls, noise and overload to get products sold. It’s not about your products. Michael Griego: It’s not about you. It’s all about your customer.

Effectiveness 100

Effectiveness Gartner Marketing Management Rules 100

Ambal's Amusings

APRIL 26, 2010

" Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. This should increase as B2B marketers look to gain productivity while keeping their campaign costs to a minimum. What actions should marketers take in 2010?

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Ambal's Amusings

MARCH 7, 2012

ShipServ's products and services bring buyers and suppliers together online, in print, on ship and in person. This edition we are featuring ShipServ. Name : ShipServ. ShipServ helps marine and offshore buyers to find the best suppliers easily, trade efficiently and build trusted relationships.

Content Marketing 100

Content Marketing Content Network Marketing Trust Marketing 100

Ambal's Amusings

JULY 19, 2012

The book also tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business. This book details the fundamentals of how to create bold stories, Videos, and blog posts. Top 3 takeaways from the book. Helps in understanding the art of storytelling and the science of journalism.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Ambal's Amusings

SEPTEMBER 10, 2009

The average customer story of 2-3 pages should include at least 2-3 quotes that capture the customer's emotions and the impact of the product or service. Highlight for readers both the qualitative and quantitative results the customer experiences using your products and services - and repeat them in a sidebar callout. Story format.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

JANUARY 28, 2010

Your brand is ultimately at the mercy of the people who are supposed to deliver your product, all the conversation in the world will not change that. Pam Brossman. Blog Profitable Social Marketing. Twitter pambrossman. “ Use more visual & auditory media in your marketing and start hanging out where your target market is.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Ambal's Amusings

DECEMBER 21, 2012

Crowd Factory has various products and plans, for professional and Enterprise. Social CRM Database : Marketers can use the CRM database to get insight of the performance of various campaigns launched. This helps in fine tuning their campaigns. For more details, please visit [link].

Social Media 100

Social Media Social Marketing Tools Planning 100

Ambal's Amusings

DECEMBER 7, 2012

Shoutlet has various products and plans. It’s the only tool available that makes it possible to build rich, interactive social media content and publish it to an unprecedented number of social accounts, social networks, and websites across the web. For more details, please visit [link].

Social Media 100

Social Media Social Marketing Tools Media 100

Ambal's Amusings

JANUARY 7, 2010

" Don't lead with the product pitch" Michael Stelzner's Bio. If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. Michael Stelzner.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

AUGUST 5, 2010

In addition, Janice is the author of Copywriting That Sells High-Tech , the definitive guide to writing powerful promotional materials for technology products, services, and companies. Enabling new business capabilities and productivity. Janice King's Tip. Improving cost controls, revenue generation, and customer service.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 17, 2009

Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Talking about your products’ features won’t help with that. This reality presents a terrific opportunity for B2B marketers. Think about it.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

JANUARY 30, 2012

It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. You can gift this book to your loved ones or to anybody whose growth and progress you are interested in.

Creativity 100

Creativity Design Twitter Facebook 100

Ambal's Amusings

MARCH 21, 2011

Don’t just talk about your product or service. A buyer persona is not just a zombie - but a profile based on your understanding of a real customer and their real wants. C – Create Compelling Content. E – Engage Meaningfully via Social Media.

Personalization 100

Personalization Buyer Personas Ethics Blogger 100

Ambal's Amusings

AUGUST 19, 2009

Is it to monitor discussions around your brand, to promote your brand and products, to raise awareness of your blog? If for instance you want to increase awareness of your brand or products to women, this analytics service will provide you with enough statistics to cross-reference with your social media activity.

Social Media 100

Social Media Media RSS Statistics 100

Ambal's Amusings

DECEMBER 9, 2009

Often times they’re called “hero shots” MarketingSherpa defines a hero shot as, “ …a picture or graphic representation of the item being marketed, whether it’s a tangible product, the cover of a report or the photo of a webinar presenter.

Content Marketing 100

Content Marketing Landing Pages Content Webinar Metrics 100

Ambal's Amusings

SEPTEMBER 1, 2010

" Craig Rosenberg is Vice President, Products and Services at Focus. We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic.

Peer-to-peer 100

Peer-to-peer Buying Cycle Marketo Marketing & Strategy 100

Ambal's Amusings

SEPTEMBER 1, 2009

He’s in production on multiplatform storytelling projects for MTV and Sony. When products (i.e. Storytelling is a highly regarded form of communicating about an entity’s products, services or cause, and the key audiences for that storytelling are empowered to share through conversations on Facebook, Twitter, etc.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Ambal's Amusings

JANUARY 21, 2010

They will accept that consumers cannot be hoodwinked or annoyed into buying their products and realize that the only way to earn attention and sales is to add value to their lives through the marketing itself.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketo Tagging 100

Ambal's Amusings

FEBRUARY 16, 2010

Get your customers, executives and product champions in front of the camera to tell their story – how you’ve solved people’s problems, why your solution is unique and what value you bring to the table. Consider investing in equipment and building a studio space.

Video Marketing 100

Video Marketing Broadcasting Marketo Custom Publishing 100

Ambal's Amusings

FEBRUARY 10, 2010

This was written in 1999 but still cuts right to the heart of the dynamics of information products. Information Rules: A Strategic Guide to the Network Economy by Shapiro and Varian. Marketing Myopia, by Theodore Levitt Written in 1960, this Harvard Business Review article is what made me go into marketing. Over to you.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

MARCH 18, 2010

Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Craig Rosenberg.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 17, 2010

Educational: Share information your reader needs to know; it’s often not about your product. Here’s my checklist for great content: Relevant: Answer, “What’s in it for me?” ” from the reader’s perspective. Entertaining: Make content fun, and it’s more likely to be passed along.

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

SEPTEMBER 23, 2009

There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. Sure, it sounds great to be able to say you've been interviewed by so-and-so, or featured on such-and-such.

Content Marketing 100

Content Marketing Thought Leadership Content PR 100

Ambal's Amusings

JANUARY 21, 2010

The mindset shift is that marketing isn’t a series of campaigns but rather an ongoing, consistent process that educates prospects about what they need to know; showcases your company’s expertise to add value to the product offering; and proves that what you say is true. Seamus Walsh's Tip.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

OCTOBER 16, 2009

Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea." "Barbie Girl is the result of experiential marketing program Mattel has orchestrated. " she highlights.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

FEBRUARY 18, 2010

By definition, inbound marketing is “always on,” 24/7, so that any one potential customer searching at any time for your type of product or service, or simply researching answers to the problem that your product or service can solve, finds you before he/she finds your competition.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

DECEMBER 8, 2009

A thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. When we think of “writing” we think of a basic productivity task. A designer is a craft artisan while a business writer is a task-oriented, productivity worker.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 11, 2009

When, in fact, asking your clients and/or readers what they think of your next move, or product can only put you on the right track to better meeting their needs. We're often afraid to put our ideas on the table and admit that we don't know what the next step should be.

Content Marketing 100

Content Marketing Content Ideal Customer Profiles Blogger 100

Ambal's Amusings

SEPTEMBER 22, 2009

Advanced tips for making your case study more engaging, more credible — and ultimately, more productive. The ebook includes how-to's on case studies and also some handy extras: Step by step instructions for writing the three essential parts of any successful case study. Access to three videos about key case study topics.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 14, 2011

So, I made some calls and sent some emails to colleagues floating the idea of a “how to” focused Retreat in which attendees would gain insight into what’s driving the emergence of platforms (efficiency, productivity), but also be offered a peak into the platforms themselves.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

MAY 6, 2010

One example of the power of free distribution is a white paper from Ad Age called “ Shiny New Things ”, addressing the issue of early adopters in the digital product life cycle. When it was first announced via Twitter in March, the paper quickly went viral, generating hundreds of retweets on Twitter.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

OCTOBER 20, 2009

Sewell: Sell the offer, not the product. It makes far more sense to quantify the results you need and then plan programs accordingly, rather than plan campaigns and hope they get you where you need to be. Ambal Balakrishnan: What are the 3 key lessons you want readers to take away from ' The High-Tech Direct Marketing Handbook' ?

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Combine paths – Do you have a special conference or product launch coming up? To keep things integrated, make sure to use the same elements in your B2B online marketing content like blog posts, press releases or social media information.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

OCTOBER 29, 2009

We’re often dealing with complex systems where our product or solution impacts only a part of them, but still, we have to be able to address the ripple effect of everything else they touch. In comparison, the most complex purchase a consumer makes is often their home.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

OCTOBER 22, 2009

Instead it may be someone from product management or technology. What's really required then are people who are interested in learning, engaging in the conversation. That might not be a pure marketing person. Ambal Balakrishnan: What upcoming challenges with Browse My Stuff keep you awake at night?

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100