• CONTENTLY  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] Emergency Alert: We Need to Rethink Content Strategy
    And case studies—typically considered mid or bottom funnel—actually have a huge impact in the education phase when they’re geared towards a specific problem, not product features. Netflix drives how we think about so much: dating, friendship, introversion, internet memes. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] Report: Most Loyal B2B Customers Value Reliability in Companies
    B2B marketers who want to acquire loyal customers may want to focus less on selling their products/services and more on their audience’s needs. Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention.
  • TERMINUS  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] 5 Reasons We’re Excited for #INBOUND17
    Stop by the booth to learn about our latest product updates, talk ABM, and snag a guide to the seven most useful account-based marketing strategies. INBOUND 2017 is almost here, and the Terminus team couldn’t be more excited to take Boston by storm during HubSpot’s annual event. To get you even more hyped, we’ve compiled a list of five reasons we can’t wait for INBOUND 2017. Let us know what you’re most excited for by using the hashtag #INBOUND17 and tweeting at @Terminus ! Boston, Baby!
  • THE POINT  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] Why Lead Nurturing Success Means Not Asking for the Sale
    By putting informational content, content of real value (versus content that simply sells your product) in front of prospects on a regular basis, you’ll generate conversations with buyers who, at minimum, have an active interest in solving the very problem or issue that your solution or service can address. I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”.
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] Interview with Zontee Hou
    WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] White Hat SEO: What Is It?
    You need quality content on and off your website that will help prospects educate themselves about your products and services. As you delve into the world of SEO, you will likely come across the phrase, “white hat SEO.”. What does this term mean? White hat SEO refers to the search engine optimization strategies geared towards creating a better experience for the end user, while at the same time adhering to the rules and policies set forth by search engines.
  • VIDYARD  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] How-to Help Sales Understand Your Product Through Video
    A product marketer can attest to this phenomenon when they find out their carefully constructed product announcement has gone through the blender that is the sales team and comes out unrecognizable on the other side. ” This is bad for obvious reasons: misaligned customer expectations lead to misery for both sales and product people. Take back control of the conversation and release soundbites on your product vision.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] Google Acquired a Team From HTC and It Surprised No One
    It's just one of many announcements, confirmed or not, leading up to the major October 4 event where several products, including the Pixel 2, are slated to be announced. It's an interesting move on the heels of Apple's many product announcements earlier this month, notably the launch of the latest generations of iPhones, including the iPhone X priced at $999.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] How purposeful branding is driving millennials and social entrepreneurship
    Consumer product companies seem to leading this trend. Other examples include the Dove brand, which is all about helping to improve the self-esteem of girls worldwide; Starbucks , known for its bold social responsibility initiatives; and The Body Shop , the successful cosmetics company with all natural products that reflect their purpose, “enrich, not exploit.”. Success for these social entrepreneurs will require more than just a unique new product/service idea, however.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] Branding as a Framework for Customer Experience Management
    User Experience (UX) is a field of design which provides tools for designing individual products or services according to user needs. You can think of CX Management as the global view of the user experiences of individual products and services offered by your company, and encompassing additional touch points like customer service, social media, advertising, retention programs, community management, and policy.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] 11 Automated Emails You Should Be Sending with Your Engagement Platform
    If the product or service they’ve purchased requires some information or training for them to properly use it, this is the perfect opportunity to provide them with that information. If you’re an office supplies wholesaler, you sell a variety of products. For those looking through your selection of tablets, you could send them information on how tablets can improve productivity or helpful reviews about the available selection.
  • CHIEFMARTECH  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] I’ve joined HubSpot as VP platform ecosystem, and this is why
    ” A few consolidated platforms could nurture a vibrant and splendidly diverse rainforest of product species thriving on their geological foundations. As co-founder and CTO of ion interactive , I’ve held passionate beliefs about our company, its products, and its role in the larger marketing ecosystem. So, um, wow. Big news day here.
  • CHIEFMARTECH  |  THURSDAY, SEPTEMBER 21, 2017
    [Product] ScribbleLive acquires ion interactive as interactive content thrives
    I’ve dearly loved the ion family — especially the talented product and “martech” teams whom I’ve worked most closely with in our Boston office. To that remarkable group of people and to all our wonderful customers who invested in our products and services: thank you. I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter.
  • EMEDIA  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Master the Marketing Attribution Puzzle for 2018
    Marketers promoting technology solutions and other big-ticket products within a complex sale environment commonly own leads through lead conversion, then hand them over to Sales. As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success? Actually contributing more to that growth, by having accurate data available for supporting your campaign and spend decisions.
  • LISTENLOOP  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] How do I stop and start my campaigns – Drip Campaigns
    So let’s say you are a marketer for Salesforce CRM products. So that is the way of segmenting your campaigns across different types of buyer personas that are relevant to your products or services. At this funnel stage, you are going to be delivering ads that really get the kind of one-sentence six-word distilment of what your product and service does and why it is relevant to these target lists of accounts.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Influencer Marketing: Where are Your Target Audience Being Influenced?
    However, how ‘instagrammable’ are b2b products and services? Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.
  • TERMINUS  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus
    With this product update, you now have a whole new level of control at your fingertips. For example, let’s say you want to advertise an ROI calculator for your product to sales leaders and managers at your best-fit accounts. Imagine you sell a product used by the sales department, but your ultimate buyer is sales leadership. In this scenario, there are two key groups you want to reach — the buyer and the end users of your product.
  • LEAD LIAISON  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] What is the Difference Between a CRM and Marketing Automation?
    At the top of the funnel, you’ve got a large group of people who may or may not be interested in the products or services your company has to offer. Marketing automation should focus on prospects that are interested enough in your product or solution to be on your website, reading your educational content, and actively reaching out to learn more. When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation.
  • TELEVERDE  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Michael Brenner in the Spotlight
    Product differentiates no company. Anyone can re-create your product in no time. Global content expert, Michael Brenner, champions the customer experience. Michael Brenner’s Marketing Insider Group is aptly named. The firm works with clients on everything from content strategies to buyer journeys, but what it does best is to look at the “guts” of an organization to help them figure out how to solve real customer problems.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] What You Can Learn From My 5 Job Search Mistakes
    Looking back, I was the most productive, and sending out the strongest applications, when I incorporated the job search into my routine: wake up, make a slice of peanut butter toast, open my laptop to work on the latest round of resumes and cover letters. Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Three steps to avoid influencer marketing disaster
    Chapman on Twitter in an effort to promote their product to dad bloggers. Some things to consider include: Topic(s) of influence (Choose one or two areas that relate to your product or industry.). Be sure to check out the requirements and abide by them, and insist that any influencers you work with disclose that they’ve been paid or received sample products, or whatever. Keep in touch with people throughout the year—not just when you have a product launch or event.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Thanks Live Chat, Messaging Will Take It From Here
    We even created our own live chat product -- Messages -- to help our customers adopt this model and serve their own prospects better, faster, and directly on the website. Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Moving Beyond Vanilla CSR Stories: How Symrise and Investis Brought Sustainability to Life
    The Symrise story dives into the mysteries, agricultural landscape, production processes, and greater global significance of vanilla. “Vanilla is a product which is extremely difficult to grow. Symrise centers its story on vanilla, which is a concrete project that audiences use every day and then structures the story in a way that teases readers with the mysteries behind its production.
  • CHIEFMARTECH  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Last chance to enter The Stackies: Org Edition to win #MarTech glory
    It’s fascinating how many insights can be gleaned from this standard format: product management within marketing, Scrum teams running agile marketing (including brand management activities!), Here’s another: This B2B Marketing Flywheel above by Todd Ebert , a seasoned tech CMO and digital leader, organizes marketing into four primary areas of related activities: product marketing, demand generation, sales enablement, and brand and reputation buildings.
  • KAON  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments
    Click here to view a video of Kaon’s 3D AR product models in action on Apple devices. Deployed on the Kaon High Velocity Marketing Platform ® , Kaon AR allows customers to make more reliable buying decisions by placing photo-realistic, interactive, 3D product models ‘at scale’ within a real physical space, seeing how the product works to solve their business or technical challenges.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Product] How Ecommerce Brands Should Approach Content Marketing in 2018
    In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] InsideView Target with ABM is Here to Help B2B Sellers and Marketers Find and Engage the Right Customer with the Right Message
    InsideView News Lead-to-Revenue Marketing Products & Technology Sales & Marketing Alignment Targeting Intelligence ABM ABM account selection account based marketing insideview b2b marketing sales and marketing alignmentIn 2017, more than 70% of B2B companies flocked to an account-based marketing (ABM) model. In fact, the number of companies that have implemented an ABM program has doubled from 2016 to 2017.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] 6 B2B Content Marketing Mistakes That Inhibit Success
    Being a member of the content marketing team here at KoMarketing for more than five years, I’ve had a chance to work with organizations across industries, and while the products and services may differ, the mistakes organizations make are oftentimes fairly similar when it comes to developing a content strategy. Ever since we were children, we’ve been told to learn from our mistakes.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] Backfill your corporate history onto your blog for Google
    You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Even though you’ve deleted those abandoned products and services, your archive of newsletters, press releases, and blog posts that predate those changes, will hook those people who are looking for that.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] The Millennials Are Here: Your Move, B2B Marketers
    We found that Millennials prioritize company values and community engagement over specific product details or features. . . Serve product demos and recorded webinars with company experts to Generation X and Baby Boomers, focusing on the impact your solution can have for their whole team.
  • EVERYONESOCIAL  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] Questions To Ask When Evaluating Employee Advocacy Software
    What does the product roadmap look like? We would advise that you look for a vendor who has a record of taking customer and user feedback (this is best determined by talking with other companies that use their product) and has a specific process for receiving, addressing and reporting on it. Who else uses this product? Employee Advocacy Software Questions to Ask.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] Training Management and Marketing Automation Work Hand-in-Hand Through Lead Liaison and Administrate Partnership
    ” said Troy Michels, Chief Product Officer at Administrate. Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. Administrate offers a complete training management system , delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training.
  • EXO B2B  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] B2B content marketing sans budget or bandwidth – hmm!
    Your website, product information, blog posts and presentations can always be improved upon. In B2B, whether it’s communications, heavy industry, agriculture or manufacturing, the content that explains your products or services can be heavy reading. Do the product descriptions on your website sound like “innovative, feature-rich, outstanding value”? Pair down the superlatives and explain more about their problems and how your product will solve them.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] Fast Talk and Funny Names: How Pharma Marketing Is Working to Repair Brand Trust
    In terms of opportunity, this content pairs nicely with PR campaigns to announce new advancements, products, or discoveries that your brand is spearheading, and it should aim to give more detail or tell the story of how these advancements were made.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] The Case for Bylines: Why “Posted by Admin” Does You No Favors
    News was no longer their only product. Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand. Just read.”
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 19, 2017
    [Product] Five Surprising Findings from the 2017 Marketing Strategy Report
    Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy). CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 15, 2017
    [Product] Effective B2B Marketing Content That Will Lead to Sales Growth
    Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
  • INFLUITIVE B2B  |  MONDAY, SEPTEMBER 18, 2017
    [Product] 10 Must-Have Features In Your Advocate Marketing Software
    Advocate Marketing 101 advocate marketing advocate marketing application advocate marketing platform advocate marketing product advocate marketing program advocate marketing software advocate marketing technology advocate rewards campaign management CRM integration gamification The Advocate Marketing PlaybookHow are you managing your customer, employee, or partner advocacy programs?
  • VIDYARD  |  MONDAY, SEPTEMBER 18, 2017
    [Product] What Movie Trailers Can Teach You About Video Marketing
    The real story is told in post-production. Make sure that you have the appropriate tools, time, and talent to make something noteworthy out of your marketing video post-production. In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Probably because they’ve learned to create buzz by watching movie trailers.
  • ACTIVEDEMAND  |  MONDAY, SEPTEMBER 18, 2017
    [Product] Combining Marketing Automation, Personalization and Customer Data for Geometric Growth
    The live chat is an excellent platform to solidify in-person appointments for high-end product sales and services. Combining Marketing Automation, Personalization and Customer Data for Geometric Growth. Most companies today are using the same standard tactics and strategies to engage with and market to their target audience.
  • EVERSTRING  |  MONDAY, SEPTEMBER 18, 2017
    [Product] FunnelWise Boosts Prospecting Productivity with EverString
    The post FunnelWise Boosts Prospecting Productivity with EverString appeared first on EverString. Marketing
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 18, 2017
    [Product] Connected consumption is the new customer experience (CX)
    When countless products and services become connected, personal customer-vendor relationships will be added. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. New abilities to produce universal customer success will produce connected products that make their users as good as the best in the world. When do you use each product? You receive the right products and services at the right times and places.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 18, 2017
    [Product] Is Snapchat Marketing in Trouble, or Did the Platform Just Grow Up?
    Or are its growing pains the product of revenue challenges likely to get worse over time? There’s no question Snapchat built a great product, and despite copycat practices from its rivals, it has managed to retain its user base through the quality of its mobile experience. These are all signs of a great product. But Twitter is a great product, too. The question is whether that great product can be leveraged as a big-time moneymaker.
  • HUBSPOT  |  MONDAY, SEPTEMBER 18, 2017
    [Product] 13 Things You Should Never Say in a Job Interview
    Instead, Say: "I read that you helped launch a new product last year. I never used to understand what people mean when they say that they "interview well.". How was that possible? If you're too prepared, your answers sound robotic, and if you're too un prepared, you start most answers with a long sip of water to gather your thoughts.
  • ONALYTICA B2B  |  MONDAY, SEPTEMBER 18, 2017
    [Product] Interview with Doug Kessler
    WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Location: London and NYC. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016).
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 16, 2017
    [Product] Vizury Combines Web Page Personalization with a Customer Data Platform
    As it developed, the company expanded its product and, in 2015, released its current flagship, Vizury Engage, an omnichannel personalization system sold primarily to banks and insurance companies. The system includes standard machine learning algorithms that predict product purchase, app uninstalls, and message fatigue in addition to channel preference and ad bidding. One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors.
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 15, 2017
    [Product] The 10 Commandments of Email Marketing
    Whether your email is promoting a new product or sharing industry information, content is the heart of your email. In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 15, 2017
    [Product] How the Rise of Data is Fueling ABM Success
    To quote Leadspace VP Product and Partnerships Travis Kaufman from the recently-published The State of Account-Based Marketing report: “To succeed at ABM, you must understand the company characteristics as well as the characteristics of the individuals within those organizations. We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 15, 2017
    [Product] The Internet Had a Busy Week. Here's What You Missed.
    This week also hosted Mobile World Congress Americas (MWCA): an event dedicated to the mobile industry that features, among other things, product launches. Major announcements came both Microsoft Teams and Atlassian of new products and features that seek to rival Slack -- the timing of which was suspiciously close to the kickoff of this week’s Slack Frontiers. The drama of this week’s Apple event is hardly over.
  • ONALYTICA B2B  |  FRIDAY, SEPTEMBER 15, 2017
    [Product] Interview with Neal Schaffer
    WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Of course, I enjoy speaking opportunities at live events the most, but in addition to speaking other collaborations I have done have included blog posts, podcasts, videos, webinars, livestreams, whitepapers, product development, advisory board, consulting, content amplification … I think almost any type of content medium you could think of! Neal Schaffer – Founder of PDCA Social.
  • TELEVERDE  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] Televerde’s Michelle Cirocco Appointed to Advisory Board of Arizona State University’s Center for Services Leadership
    In order to be a CSL member, organizations must possess an exceptional reputation as either a services firm or a product/manufacturing firm that competes through service/services. The CSL was established in 1985 to pioneer the study of services when business schools were focusing primarily on products and manufacturing enterprises. (September 14, 2017 – Phoenix, AZ) – Televerde , the global demand generation company, today announced its affiliation with the prestigious Arizona.
  • NAVIGATE THE CHANNEL  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] How to Move Your B2B Company into a Fully Data Driven Strategy
    Why are your prospects really buying your products? There is very little room for your company to interpret marketing as a “soft skill.” ” With the overlap of marketing with tech, marketing with data, and marketing with finance, successful companies will incorporate a data driven strategy into the marketing department. Below are a few ways to move your B2B company into a fully data-driven format – and the sooner the better.
  • VIDYARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] How Terminus Boosted Sales Response Rates by 3x with Video
    While we don’t have many direct competitors, our buyers typically do not have an initiative or budget set aside for our product. Another key to not annoying people with video, we’ve found, is to remember that customers don’t care about your product until you prove that you can provide value to them. Video has become an important part of our DNA at Terminus.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] 7 Baidu SEO Fundamentals B2B Marketers Need to Know
    Second, you may also see many Baidu SEO guides share that Baidu products are good for link buildings, such as Baidu Baike (similar to Wikipedia), Baidu Zhidao (similar to Quora), Baidu Tieba (forum). Try products from other search engines, such as Sogou Baike , 360 Baike , and HuDong Baike. As of June 2017, there were 751 million internet users in China and 81.1 percent were search engine users.
  • VIDYARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] How to win more RFPs using video
    As David Wadler, CEO of the procurement software company Vendorful put its, “RFPs for complex products or services, by their very nature, are usually full of verbiage and jargon.” Wadler’s company focuses on making RFPs less arduous, and when asked about the impact of video in a proposal, he replied, “Being able to see a product in action provides incredibly helpful context for the buyer.”
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] Creativity vs. productivity: AI to the rescue
    Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. In the first case, we were much less productive than the second because it took us much more time to finish, even if the first project is more likely a better solution because of multiple failed iterations. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] Tips, Tricks, and Secrets to Create Great Landing Pages
    An explainer video that shows how your product or service solves a problem. Images that show the different angles and features of your product. Who they will believe is someone who has nothing to gain from saying, “This product or service can’t be beaten.”. It’s the reason you think a product is better because a stranger said so. You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] Decentralizing Brand Authenticity: How Giant Companies Get Personal
    On their website, Farmers Insurance describes itself as having “an unwavering commitment to uphold our founding ideals to provide industry-leading products and first-rate services to the customers we’re privileged to serve.” A good relationship to encourage would be for them to identify themselves in relation to your company as a mark of expertise, but prevent people from using your logos, slogans, specific products, and other trademarking materials.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] Sales Prospecting Without Social Media Is Like Selling Without a Phone
    Familiarity plays a key role in inbound prospecting because occasionally prospects will contact you as they move into the buying window for your product or service. For the sales profession, social media is the most important technological advancement since the telephone. Here's how to get an unfair advantage.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] Seven Ways Cohort Analysis Can Optimize Company Performance and Results
    Utilizing this information paints an invaluable picture of users and their journey with your product. SaaS brands often launch new products and platform upgrades while utilizing analytics to provide critical churn/retention insights. Cohort analysis allows brands to separate and analyze users by those who signed up after a new product launch or upgrade detailing fundamental behavior differences. Guest post by Dan Schoenbaum.
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 14, 2017
    [Product] Interview with Ann Handley
    WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Location: Boston, USA. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Powering up your value proposition
    There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific situation, trusted, great customer service and more – the list of possibilities is endless. . But how do you add new power and clarity to the way you communicate the benefits of your company, and its products and services? Is it time to get clearer on exactly why customers should prefer your company?There
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Candid Feedback and the Future of the Freelance Marketplace
    Sure, Etsy vendors have star ratings, but those reviews typically capture how someone delivers on a specific product that the consumer sees online beforehand. On one hand, any successful marketplace needs data on people and products to ensure quality. Now, we expect the change to open the door for contributors to explain their decisions and have a productive dialogue.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Why customer advocacy should be at the heart of your marketing
    I learned to speak enough Chinese with this amazing product that, after six months, I was able to have a meeting in China without an interpreter. I used this product called ChinesePod.com and what I found was that (you can see now, I’m still advocating for it) my advocacy really waned over time and it was because I wasn’t really feeling the impact I was making on the company. Are you connecting with and empowering your customer advocates? If not, you should. Here’s why.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] 5 Myths of Outsourced Marketing
    If you choose to keep the management function of your marketing in-house and split production among a bevy of freelancers you will probably see fewer benefits. Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? We address this question directly in another post, that I encourage you to read if you are currently weighing the pros and cons associated with this decision.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World
    Created 60+ videos about how product works. Hi there. My name is Zach , and I work in sales. . This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. . Over the past several years the Sales and Marketing relationship has been scrutinized by authors, speakers, and business theorists alike, all hoping to isolate the silver bullet – genuine alignment. .
  • HG DATA  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
    Upgrade opportunity : When they adopted specific technology products. Specific pain points : Legacy products installed with known short-comings. In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness.
  • KAON  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Entrepreneur.com (Front Page Article) Asks Kaon’s CEO ‘Why AR & VR Will Be Important for Your Business’
    The value case for augmented reality and virtual reality in both the B2B and B2C space is mounting as retailers like Wayfair and IKEA are finding ways to use the technology to sell home goods and furniture, while global enterprises like Dell EMC are using it at trade shows and sales meetings to engage prospects with products they otherwise would not be able to see in person.
  • TELEVERDE  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] How to Avoid Social Selling Boredom
    Value in this context is defined as your prospects and customers… not your company and its products. Strategic social metrics help develop scalable value for a seller’s social footprint. Based on our experience, a successful social media strategy involves using 20% of your content to promote your brand and 80% to non-branded content that intrigues your target audience and engages them in business-oriented conversations. Brand Balance.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Yesterday's Apple Event Was as Bananas as We Expected
    When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. Most of the rumored product announcements, names, and price points turned out to be correct, and yes -- the seats at the brand new Steve Jobs Theatre were as plush and comfortable as promised (more on that later). Sure, new products and features were announced with vim and vigor, but not without credit where credit -- according to Apple -- was due.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Product] Considering a Change of Brand Story? Here’s What Geek Culture Can Teach You
    Chris Hawton, a life-long Doctor Who fan (“Whovian”) and all-round geek, is host of the All-New Adventures of the Doctor Who Book Club podcast—itself a product of change, having taken up the mantle from a now-defunct podcast. It is very well crafted and well loved and well cast and well directed—it’s a quality product. A long-running company that is famous for presenting a limited set of products might have less leeway.”
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 12, 2017
    [Product] Publish first, then edit and revise, for Google search success
    Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 12, 2017
    [Product] How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]
    Kristen Alexander leads Marketing & Product at Certain, the market-leading event automation platform that drives measurable marketing and sales results for the world’s leading enterprises including Microsoft and Oracle. Prior to Agari, Kristen held Marketing & Product leadership roles at The Walt Disney Company. B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc.
  • VIDYARD  |  TUESDAY, SEPTEMBER 12, 2017
    [Product] Close More Deals With Video Storytelling Techniques
    ” What’s a well-known product, service, or idea that you can relate your company’s service back to? There’s really no way you can blow your credibility with buyers faster than the four words, “But wait, there’s more!” ” We all know what’s about to follow: Listeners are going to be sold something.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 12, 2017
    [Product] Create CTAs readers can’t resist
    Text such as LEARN MORE or READ MORE invites them to get information about your product in one easy click. Editor’s note: For this blog post, we asked Reid Yoshimoto, one of our email marketing experts, to weigh in on the best way to create compelling call to action (CTA) buttons for your email campaigns. Here’s what he had to say: As a marketer, I’m always looking for ways to get our customers more engaged. As a result, I’m always testing.
  • ONALYTICA B2B  |  TUESDAY, SEPTEMBER 12, 2017
    [Product] Influencer Marketing: How to Identify Your Target Influencers
    Small, every day consumers of your own or similar products. However, what separates them from others is the fact that they are earnt advocates of your brand, product or service. Product categories (e.g. Your products vs. competitor products. Influencers are far more likely to talk about innovation, product categories, industry issues and less likely to talk about brands. Last week, we covered how you can outline your influencer marketing strategy.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Product] 5 Important LinkedIn Updates for Marketing Professionals
    To stay the course, LinkedIn has been quickly improving its product and adding new features. LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were added to the platform.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 12, 2017
    [Product] And We’re Live: How to Live Stream a Branded Experience That Doesn’t Fall Flat
    This needs to be planned in the scripting stage for your video: Identify the aspects of your content that will engage your audience by providing intimate insights, behind-the-scenes looks, expert tips, and exclusive reveals related to new products, services, experiences, and so forth. There’s no secret as to why Facebook, Twitter, Snapchat, and other social networks have been so aggressive in creating live video solutions and experiences for their content creators.
  • THE POINT  |  MONDAY, SEPTEMBER 11, 2017
    [Product] Why this LinkedIn Ad Works: 2 Key Tips for Success
    The result is fewer unqualified leads from people who would never buy your product. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.
  • CONTENTLY  |  MONDAY, SEPTEMBER 11, 2017
    [Product] Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics
    Really understanding who is consuming the content—if you’re an enterprise technology company, it’s more important to reach 5,000 IT decision-makers who actually are in market to buy your product versus 500,000 stay-at-home moms who are never going to be purchasing your product. Making sure that you understand who you’re reaching, that it’s the people that are actually going to be in market for your product, I think is the most important metric.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 11, 2017
    [Product] Strategic Marketing for Professional Services
    As consumers, we have grown accustomed to searching online to educate ourselves and find products and services. Expertise is the fundamental product that your clients buy. Product/service bundling. Increasingly, professional services firms recognize that by pre-packaging a product/service combo they can create a lot of value for their clients. Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is.
  • CONTENTLY  |  MONDAY, SEPTEMBER 11, 2017
    [Product] 3 Problems That’ll Keep Me Up at Night After Content Marketing World
    He noted how many marketers keep paying for a poor product—ads seen for one second, bot impressions. When Contently CMO Kelly Wenzel and I were conducting an interview about our latest product release at Content Marketing World, someone asked us a great question: Which department owns content marketing inside most organizations?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 11, 2017
    [Product] Flip yourself into leadership with exponential growth publishing
    Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. Tech was used to increase company productivity, which increases growth, revenue, and profit. Lesson for leaders. How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 11, 2017
    [Product] How to Add Social Media Holidays to Your Marketing Mix
    Some brand content may not advertise their products or even carry the logo, especially in the case of the more CSR oriented content. If getting the word out about your product is what you are going for, make sure that there is a fit between the holiday that you are writing about and your content. Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 11, 2017
    [Product] Interactive Content Is Saving Financial Services Marketing
    Mint is owned by the same company that sells TurboTax and QuickBooks, among other financial planning products. I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters. After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 8, 2017
    [Product] B2B Marketers Are Buying Customer Data Platforms. Here's Why.
    Sure enough, I'm also seeing CDPs with other types of specialties, such as products from regional markets (France, India, and Australia have each produced several) and for small and mid-size organizations (not happening much so far, but there are hints). That’s right: B2B tech marketers in general and B2B SaaS product marketers in particular. I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers.
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 8, 2017
    [Product] Your Definitive Guide to Google Analytics
    Data analysis, visualization and reporting features help you better understand your users : Data Access: You have access to the web application, mobile application, email notifications and alerts, an external reporting API, and integrations to Google products like AdWords, Google Sheets, Firebase, AdMob, etc. In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for?
  • CONTENTLY  |  FRIDAY, SEPTEMBER 8, 2017
    [Product] The Problem That’s Quietly Sabotaging Your Marketing Budget
    When you account for the time of all the employees involved, the cost of software used to create the content, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget. The brainstorming process always begins with promise. People sit around a conference room table kicking around potential ideas, and everything seems plausible.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 8, 2017
    [Product] Everything you need to know about offline marketing
    Can your marketers tell a test from a product? Offline Marketing Other articles attention biznology Brand brand marketing claims compilation Content marketing digital age Digital marketing ideas kindegarten marketers marketing offline marketing organizations phone calls products professionals salespeople source speakers tests trackig
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 8, 2017
    [Product] Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 2
    Coca-Cola is a product that hasn’t changed in 130 years. By casting their product as a character in a larger story, as the embodiment of an attitude or an object of desire, they tell timeless stories. For the final keynote, Joseph Gordon-Levitt spoke not as an actor but as the creative director behind for HITRECORD , his online community-slash-collaborative production company.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 8, 2017
    [Product] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    It's what makes consumers engage with a brand without yet having tried a product or service. . It picks up where demand generation left off, and focuses on driving interest and inquiry into specific products or services. Calculators can quickly show the potential cost and/or time savings a buyer could realize by trying a specific product. Qualified leads are comfortable with your brand, so be forthright in helping them evaluate your product or service.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] How Does Social Selling Tie Into B2B Marketing?
    Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. When teams know the platforms and products they are working on better, they are better able to make it appealing to customers. According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] The 4 elements every event landing page needs
    From product launch parties to community meetups, from holiday celebrations to webinars — events are an excellent way to build relationships with your customers. But before you can build those relationships, you must first reach your customers. Event marketing online is the key to engaging your audience and generating awareness.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] Why Empathy Is Necessary for a Customer-Centric Strategy
    Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy for convincing an unsuspecting group of buyers to make the leap with her company’s product. If that doesn’t work, surely being friendly with them and perhaps offering some pro bono work to demonstrate the strength of the product would work!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] 3 Insights on the Impact and Future of Business, Marketing, and Sales Operations
    Some of their critical functions include managing the data and its flow in and out of your MarTech stack, acting as a liaison with other teams like sales , product, and engineering, and creating and enforcing guidelines for your marketing technology processes for team members. In fact, Retail & Consumer Products leads the way for sales operations hiring. Operations occur near constantly across your organization through processes and details that you may never even be aware of.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
    It was clear to them it's the best way to influence the most people," says Marcus Andrews , a product marketing manager at HubSpot. Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. It's the latest result of investigations into potential use of the social network during the 2016 U.S.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1
    So we content marketers created more and more content, hoping to sell more products, services, advertising, subscriptions. Media companies have built on the idea of “content as product” because the distribution and production was hard. Old media are launching products and services for their audience’s needs, and product and service providers are edging into the media space.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] We Need Better Audience Segmentation in B2B Content Marketing
    Recently, I launched a campaign rolling out a new software product to three different segments: small business, mid-size companies, and enterprise organizations. One Product: Three Stories. As a product class, your software is relevant for everyone from large enterprises with significant brand machines that need to create a lot of content to the solopreneur plying her design skills in support of her own vision.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 7, 2017
    [Product] Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast]
    Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Product] Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017
    ” Gartner goes on to explain, “Companies use lead management applications primarily to support the sale of "considered purchases" — any product or service that represents a significant investment for the customer and typically involves complexity that requires in-depth research. Product News
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