• SHARPSPRING  |  THURSDAY, MAY 25, 2017
    [Product] 7 Ways to Grow Your Luxury Brand
    But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. Product : A luxury product can have one or more of the following characteristics – heritage, integrity, monetary value, scarcity, non-utility – and your messaging should be shaped around this. Purpose : Marketers should use some combination of practical, factual and emotional touch points to define the purpose of the luxury product.
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Product] 3 Reasons Why Video is Ideal for Internal Communications
    It can disseminate information from product teams to salespeople, from salespeople to product marketing teams, and everyone in between. Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 25, 2017
    [Product] How To Utilize Facebook Remarketing Ads To Drive B2B Leads
    Regardless of what B2B services, products, or tools that you are offering, Facebook Ads can help you reach and even exceed your goals through new user acquisition and even more so, through remarketing lead generation campaigns. If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression.
  • EXO B2B  |  THURSDAY, MAY 25, 2017
    [Product] Monitoring, automating, analyzing: Top tools for social networks!
    Whether it’s for monitoring your social networks , curating content , or analyzing, there are a multitude of tools that enable you to save time and improve productivity. The application allows you to automate content sharing and increase efficiency as well as productivity.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 25, 2017
    [Product] What Does Your Desk Say About Your Marketing Style?
    If you’re customer facing, like Mary Kay, tidiness can help you project your productivity and ambition. To accomplish this, you could have an organizational strategy to help you stay productive. Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you have considered your workspace and how it reflects your marketing style, your co-workers have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 25, 2017
    [Product] 5 Steps to conduct a superior podcast interview
    Content Marketing Podcasts productivity content creation content marketing evergreen mark schaefer podcast best practices podcastingBy Mark Schaefer. With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contrast in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Product] How to Create a SMarketing Service Level Agreement
    This step helps to maintain accountability and transparency and allows for both teams to address issues -- or congratulate each other on productive results. At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". And that's a problem.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Product] The History of Spam in Marketing
    The act of sending unsolicited messages in the 20th century was named after “Spam,” a food product that is stereotypically thought of as being disliked by many. Whether it’s a product sponsorship in your favorite show or a sponsored ad on Facebook, you can intuitively spot it from a mile away. Imagine all the extra costs if your PPC ads are clicked on by users not intending to purchase your product! Sending out messages and status updates promoting your products and services.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Product] 8 Signs of Emotional Intelligence in Leadership
    These are only eight examples of emotional intelligence in leadership, but focusing on these traits will help leaders cultivate emotional intelligence in team members to help them be as productive and successful as possible. We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job -- and then take over the world.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Product] How to Personalize Transactional Emails With Dynamic Content
    Apart from the basic dynamic information of the order, you can make best use of upsell and cross-sell techniques, which direct users to content or products relevant to their purchase. It might seem a little dicey when it comes to recommending products, but if used carefully, recommendations have the potential to make a strong impact. Restraint on the number of suggested products serves to keep the customer engaged.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 24, 2017
    [Product] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    The AI-powered Lytics engine then analyzes that incoming data to return insights on your customer database, such as affinity for certain types of products, likelihood to engage with specific marketing channels and propensity to buy. A couple of weeks ago, we attended the third annual MarTech Conference in San Francisco. Scott Brinker kicked off the event by showing the 2017 Marketing Technology Landscape Supergraphic , a staple in the martech space.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 24, 2017
    [Product] Coherent Path Auto-Optimizes Promotions for Long Term Value
    In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. While this isn’t a new tactic, Coherent Path improves it by identifying intermediary products (on the "path" to the target) that the customer is most likely to buy now. The approach is to define a promotion calendar, pick product themes for each promotion, and then select the best offers within each theme for each customer.
  • CONTENTLY  |  WEDNESDAY, MAY 24, 2017
    [Product] How to Save 4 Hours on Every Piece of Content You Create
    Managing content production. Brands ROI Voices content production creating content Freelancers Talent vettingPrior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy.
  • CHIEFMARTECH  |  WEDNESDAY, MAY 24, 2017
    [Product] A proposed model for organizing the chaos of marketing technology
    Commerce — capabilities to directly sell our products and services. CORE — our product/service and campaigns/data that cross all of marketing. I’ve mapped common “categories” of martech products (e.g., The heart of the core has to be your own product or service, of course, and that’s the single biggest piece of the equation. The marketing technology landscape is big, broad, and deep.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 24, 2017
    [Product] What Separates Ave Firms from High Performing Firms?
    If you are in an administration role, a product/service delivery role and certainly a sales role, every aspect of your daily responsibilities needs to be focused on this message. High performance leaders understand that salespeople need to feel leadership’s high energy level, their belief in the company/products/services and the need to share a positive vision. What Separates Average Organizations from High Performing Organizations? .
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, MAY 24, 2017
    [Product] Effective B2B Marketing Content That Will Lead to Sales Growth
    Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
  • KEO MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Product] Effective Marketing Strategies for B2B Companies
    It has been found that B2B companies that connect with their buyers in an emotional way experience twice the impact over marketers who only try and sell customers on the functionality of their products or services. When reporting the best social media platforms for launching a product, 81% of technology B2B marketers said they use LinkedIn, while 71% said Twitter and 54% each said Facebook and YouTube. Sending out product updates.
  • 6SENSE  |  WEDNESDAY, MAY 24, 2017
    [Product] Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…
    Because their personal feelings will weigh heavily into whether they purchase your product or service – or not. As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. The highlight for me came from the one person there *seemingly* more out of place than I was – acclaimed singer/songwriter Jewel.
  • VIDYARD  |  WEDNESDAY, MAY 24, 2017
    [Product] 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer
    This is to create initial credibility with a prospect, begin to build momentum by demonstrating the value that your product or service can provide, and ultimately ensure that trust is built across every interaction. Sales and marketing must work together, but don’t forget about the product team! This means that they involve sales, marketing, and product teams in company strategy planning as everyone should have an equal seat at the table.
  • BIZNOLOGY  |  WEDNESDAY, MAY 24, 2017
    [Product] Effective types of native advertising for small businesses
    Some bloggers will want to sample your products and write a review. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for. You’ve seen it when you scroll through Facebook , though you might not even realize some of those posts are sponsored.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 24, 2017
    [Product] Brand Journalism and the Case for Optimism
    And I’m certain that they’re going to be responsible because if they report something that’s incorrect, or someone has an issue with one of their products, you know what ends up happening. It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism.
  • RADIUS  |  WEDNESDAY, MAY 24, 2017
    [Product] Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
    12) Mark Woollen, Chief Product Officer, Radius – Twitter. More soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product-specific messaging.”. 19) Jared Franklin, Product Manager, Blispay – Twitter. “We’re We’re going to see a blurring of the lines between product development, product management, marketing, and sales from the perspective of the end buyer.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Product] 1 Awesome Way To Create Great Content
    But this blog will cover one incredibly productive content source that will not only help you provide value to your audience, and hit your objectives by publishing at the pace you need but will help shine a spotlight on content internally at your organization. Many organizations provide a good amount of information in new hire training and go over things like their social media policy, products, and social events.
  • HG DATA  |  WEDNESDAY, MAY 24, 2017
    [Product] See How Intacct Improves Sales Focus and Close Rates
    Its solutions are used by companies of all sizes to improve performance and make finance teams more productive. Comprehensive technographics also allowed them to find prospects who were already using SaaS products, enabling the sales team to prioritize these accounts ahead of others since they were more likely to be receptive to their message and eventually become customers. Intacct provides award-winning, cloud based ERP software.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Product] 6 AI Startups We're Keeping an Eye On
    At the most recent Google I/O , an entire suite of new AI-related product features were unveiled. In its earliest days, Bizible ’s revenue attribution product provided technology to help its customers better assess spending activity and make better decisions. Now, its new revenue planning product uses machine learning to help B2B marketers plan for every revenue-related scenario. The other day, I was airing some grievances to a friend.
  • ACT-ON  |  WEDNESDAY, MAY 24, 2017
    [Product] The 10 Commandments of Successful B2B Customer Retention
    Keep track of who’s using your product – and who’s not. If they don’t respond, send a coupon or offer a free trial of a complimentary product. Whether that takes the form of creating content for existing customers, improving products, personalizing service, or finally staffing your help lines adequately will depend on how your company is operating now. It’s the age of the customer.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Product] How to Leverage User-Generated Content in Your Marketing Strategy
    But the rules surrounding content production as well as our understanding of it as marketers has changed. These types of media are not only controlled in terms of production, they're also controlled in terms of distribution, because much of it is "gated". In some cases, owned media can also end up being over-technical, product-centric, and self-serving , hence the lack of appreciation from users. These days, the phrase "content is king" still holds true (to an extent).
  • THE POINT  |  TUESDAY, MAY 23, 2017
    [Product] Beware the Siren Call of Pre-Qualified Leads
    For the publishers, I can see the appeal: the opportunity to diversify their product portfolio, add another revenue stream, and charge higher CPLs. There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Product] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    It also announced a hyper-fast AI processor built to grow its cloud computing business , and a more “ proactive ” Google Home product. At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning.
  • BIZNOLOGY  |  TUESDAY, MAY 23, 2017
    [Product] Be kind for everyone you meet is fighting a hard battle
    Ian Maclaren is attributed, along with, Philo , Plato and Socrates , with saying “ be kind, for everyone you meet is fighting a hard battle.” ” I chopped it down to hugs not horns when I train new cadets at Gerris Corp. This is the core of what we at Gerris do to get through thousands of micro-influencers every day, day after day. And when we have horns and have run out of hugs, and the we don’t feel kindness in our heart, we need to channel it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 23, 2017
    [Product] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    At the same time, you should be pursuing questions that users aren’t necessarily asking your business directly, but relate to your product(s) or service(s). Casie Gillette recommends searching Twitter for a service or product you offer, “ See what people are asking about, what they are saying, and how their peers are responding. Share photos of events, products, clients, office initiatives, puppies, animals dressed in funny costumes, etc.
  • VIDYARD  |  TUESDAY, MAY 23, 2017
    [Product] Chalk Talks: Using Video Analytics for Smarter Selling
    Say this one comes to your website, they watch your product demo , they watch it again, then they watch a customer testimonial video , and then they watch a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. But you and I both know this lead actually spent like 30 minutes looking at your content, educating themselves on your products and services, and is actually way more qualified than the first one.
  • CONTENT STANDARD  |  TUESDAY, MAY 23, 2017
    [Product] How Portfolio Marketing Can Address the Problems of Your “Stretched” Content Strategy
    Engagement hasn’t been as consistent as traffic, spiking and dropping off with little rhyme or reason, and all the while her brand continues to crank out new products, initiatives, and brand ideals. She wants to reorganize and reorient so their second step after traffic is much more powerful, directing people to the specific sub-brands, product lines, and tailored experiences that actually tell the stories they’re most invested in.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 23, 2017
    [Product] 5 Ways To Make Your Social Media Shine at Your Next Event
    Announcing a new product? Be sure you have the updated product messaging so you’re in alignment with the public announcement. Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Product] Nine Winning Digital Marketing Strategies From The B2B World
    FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website. There’s no more compelling method to communicate the value derived from a product or solution than a real-life customer testimonial.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Product] 5 Assumptions That Sabotage Your Marketing
    Stop talking about your products. At the heart of every product is a pain point. However, Coca-Cola made a dangerous assumption that its product needed to be altered, and that decision would prove extremely costly. With regard to productivity, it says that 80 percent of the results come from 20 percent of the actions. Most people make dozens of assumptions each day.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 23, 2017
    [Product] What Demand Marketing Really Means
    When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are. All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. At the heart of all of this is demand marketing. There are numerous. The post What Demand Marketing Really Means appeared first on PureB2B.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Product] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    Clients expect you to have expertise in the software products they've chosen. In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue.
  • ENGAGIO  |  MONDAY, MAY 22, 2017
    [Product] SiriusDecisions’ New Waterfall and How to Operationalize it to Drive Demand at Key Accounts
    Target Demand – This your total addressable market (TAM) for your product or solution defined by firmographics, like size, industry, location, etc. Active Demand – Within your total addressable market, these are buying groups that you have good reason to believe are in need for your product. In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Product] How to Differentiate Your Agency by Applying a Planning Approach
    Culture is a powerful thing, particularly when you don’t have a physical product to sell, and what you are selling is your people. “Be useful. Be different. Be consistent.”. These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 22, 2017
    [Product] How to Improve Lead Routing for More Sales
    Written criteria for lead routing (territories, vertical focus, product interest, etc.). Distribute leads based on product or industry vertical know-how. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point.
  • CONTENT STANDARD  |  MONDAY, MAY 22, 2017
    [Product] Why Now Is the Time to Dive into Interactive Email Marketing Campaigns
    It was an interactive product tour right in the email. An interactive email can have different purposes, but generally it brings interactive elements (from clicking to on-page actions like adding a product to a cart or showing a photo gallery) that would normally happen on your website and puts them directly into the email experience. Product tours, first-looks, or reveals. “You’ve got mail!”
  • MODERN B2B MARKETING  |  MONDAY, MAY 22, 2017
    [Product] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 22, 2017
    [Product] Is Marketing Automation Worth The Cost?
    Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results. Your methods work and – while they’re somewhat […]. The post Why Marketing Automation Is Worth the Cost? appeared first on GetResponse Blog - Online Marketing Tips.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Product] The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]
    That's the philosophy behind Koyne's 2017 State of Customer Marketing Report : Customer marketing is not just renewal or repeat purchase efforts, but the complete set of activities undertaken by a company following a customer’s purchase of products and services in order to help those customers be successful and productive, as well as advocate for the company.". "Being a B2B marketer is a piece of cake," said no one, ever. "A A real walk in the park. Easy-peasy.".
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Product] 15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
    While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world. Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. No other B2C industry has thrived on Instagram quite like the fashion industry.
  • PUREB2B  |  SUNDAY, MAY 21, 2017
    [Product] Sales Red Flags and How to Deal with Them
    The prospect does not think the value of your product warrants the cost. Some buyers have a legitimate problem that can be addressed by your products or services. A lack of urgency may mean that your prospect doesn’t see an absolute need to get your product or service now. Let them know that you understand their decision, and should they move to another company and still find the need for your product or service, that you’ll still be there.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 20, 2017
    [Product] Dynamic Yield Offers Flexible Omni-Channel Personalization
    Product recommendations are especially powerful. One experience can return multiple products, with different products selected by different rules. In other words, the system present a combination of recommendations including some that are similar to the current product, some that are often purchased with it, and some that are most popular over all. There are dozens of Web personalization tools available.
  • KEO MARKETING  |  FRIDAY, MAY 19, 2017
    [Product] Best Practices in B2B Account Based Marketing
    Retargeting your customers with your targeted messages will increase the number of touches and increase the chances that they will purchase your product or service. Account based marketing is growing at a fast pace with companies in the business-to-business space. That is because ABM enables companies to target specific companies and buyers, and has a proven return on investment. According to one ITSMA survey, account based marketing provides the highest ROI of any B2B marketing strategy.
  • DISCOVERORG  |  FRIDAY, MAY 19, 2017
    [Product] How Data Proliferation Evolves Sales and Marketing
    A bunch of people out there were using the open-source Community version of MongoDB in production and had no idea what else we offered. An entire community of advocates were already using MongoDB’s offering, even listing their product as a skill on LinkedIn! Everyone collects data these days. This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing.
  • CONTENTLY  |  FRIDAY, MAY 19, 2017
    [Product] 5 Predictions From The World’s Most Intense Marketing Conference
    Dan Roden, Domo’s senior director of product advocacy, asked us to raise our hands if we went to too many meetings. Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall.
  • BIZIBLE  |  FRIDAY, MAY 19, 2017
    [Product] Introducing the CMO's Guide To Marketing Performance Management
    industry, product line, or customer segment). Learn then execute. Learn then execute. CMOs and marketing leaders today are increasingly trying to close the gap between learning and creating impact through revenue planning and execution. Marketing performance management (MPM) encompasses the technologies and processes that enable marketing leaders to reduce cycle times between learning and execution. In this post we'll introduce a process to evaluate and improve your MPM.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Product] An Actionable Guide to Visual Storytelling
    Instagram alone has birthed tens of thousands of entrepreneurs who market their products entirely by telling their brand stories through images. . Then, show an ideal situation – and how your product can help bridge the gap. 15 Tools, Techniques and Examples to Help Cut Through the Noise. The world’s biggest brands and ideologies were built on stories.
  • VIDYARD  |  FRIDAY, MAY 19, 2017
    [Product] The #1 Sales Tool I Wish I Had
    Never mind my interest in their product—the approach is what got me. Back in my day, we didn’t have tools like this. Never mind that “back in my day” was only two years ago—technological innovation moves like lightning. Back then, as an account executive at a major marketing software company, I was limited to a well-defined set of tools: email, phone, social media, video conferencing, text, and in the event of an end-of-quarter emergency, fresh-baked cookies.
  • BIZNOLOGY  |  FRIDAY, MAY 19, 2017
    [Product] Delivery relevancy
    We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters is not how good a product is or how efficient a service might be, but how it supplements or enhances what really matters to us; to create value and be part of the value creation process and enjoy the best possible frictionless experience.
  • MODERN MARKETING  |  FRIDAY, MAY 19, 2017
    [Product] How to Launch a Customer-Centric Sales Strategy
    Thus, customer-centricity includes designing products, services and solutions that solve customer problems while also making purchase and delivery easy and providing necessary support. However, do not consider the personas you create to be a finished product. “ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ” — Jeff Bezos.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 19, 2017
    [Product] How To Get Started With Quora Ads
    By using this approach, Quora enables you to advertise to those people that are actually interested in your product. If you set your topics properly, you will be able to connect with people in your niche, drive traffic, and sell your product more efficiently. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created.
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Product] 7 Design Podcasts That'll Get the Creative Juices Flowing
    That makes sense -- it's the product of web consulting agency The Deep End. It's the product of (and hosted by) author Todd Henry -- an expert, speaker, and consultant on design, architecture, and other applications of creative work in business. That content is reflected in the podcast itself, with subject matter ranging from productivity tips for creative professionals, to explaining your job to non-designers.
  • ACT-ON  |  FRIDAY, MAY 19, 2017
    [Product] 5 “Digital Breadcrumbs” Customers Leave for You to Follow
    Sometimes customers shut down, without telling you why they stopped using your products, and marketers are left trying to put together the pieces to determine what went wrong. Let’s say the majority of your customers are spending a lot of time on a specific product page, but many of them are not converting. The product purchase price is high, but without any wiggle room to adjust pricing, you must increase the perceived value of that product.
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Product] 9 of the Biggest Google I/O Keynote Announcements
    That’s when the company’s leadership, from the CEO to various VPs, unveils and describes the newest technologies, devices, and product features released by Google. Using Google’s Tango augmented reality (AR) platform, it’s a “mapping system that uses augmented reality on phones and tablets to help navigate indoor locations,” writes Raymond Wong for Mashable , using the example of holding up a Tango-enabled phone in a large warehouse store to locate a specific product.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 19, 2017
    [Product] Transitioning Your E-Commerce Marketing To Including A Physical Store
    So, as many sites grow in popularity, it becomes financially tempting for companies to open up a physical store to sell their products to a […]. The world of brick and mortar retail stores is not dead. In fact, having a physical location comes with a lot of perks that e-commerce sites simply cannot compete with. The post Transitioning Your E-Commerce Marketing To Including A Physical Store appeared first on Marketing Insider Group. Marketing Strategy
  • ENGAGIO  |  THURSDAY, MAY 18, 2017
    [Product] The Top 10 Secrets for Sales and Marketing Alignment From the Pros
    Everybody is still too product and service focused; they’re driving towards their personal results, but they don’t know enough. When building a house, you can’t start with putting up walls and a roof – you must start with setting and building the foundation. When producing a movie, you can’t start with the conflict – you must start with character and plot development. When building a relationship, you can’t propose on the first date – you must start building trust and rapport.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Product] SEO Strategy: Your Approach to SEO is Broken
    Or update a product? Or, Why Heart Surgeons Don’t Use Band-Aids. Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need to plan for any SEO resources.”. For some, it may be easy to immediately recognize everything that is dangerous about the above statement. Unfortunately, the truth is that this is a commonly shared viewpoint when considering the question of “what is Search Engine Optimization?”.
  • KAON  |  THURSDAY, MAY 18, 2017
    [Product] RSVP for our Marketing Innovation Seminar in Houston, Texas on May 23rd
    This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. Register for Our Houston Seminar. Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization.
  • CONTENTLY  |  THURSDAY, MAY 18, 2017
    [Product] The New Demand Waterfall, and Other Next-Level Marketing Insights You Need to Know
    That’s because very rarely does the decision to buy a B2B product come down to only one person. Second, you need to measure both production and performance metrics in one place. There was a drum roll as the thousands in the crowd hushed. Then it came. Arms shot in the air in spiritual ecstasy. iPhone cameras flashed. What was it? Beyonce? Michelle Obama? The Pope?
  • AKOONU  |  THURSDAY, MAY 18, 2017
    [Product] From Painful to Productive: Tips for Reinventing Pipeline Reviews
    Pipeline Reviews are notoriously painful. In a minute they can transition from a routine meeting to an inquisition that puts sales reps through the wringer. A random survey of your colleagues will tell you nearly everyone involved hates these meetings, or considers them a waste of time. A shift is needed. B2B Sales
  • BIZNOLOGY  |  THURSDAY, MAY 18, 2017
    [Product] Why most B2B social media programs fail to generate real leads
    Just like any other marketing program, a productive LinkedIn program needs a strategy and a plan for execution. If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to your blog articles and press releases?
  • THE ROI GUY  |  THURSDAY, MAY 18, 2017
    [Product] Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
    Here are our top three recommendations: #1: From IT to the Business From another Gartner survey, this one featuring responses from over 350 decision makers: Almost three quarters (74%) say Providers focus too much on their product features and technology, rather than the benefits. So job one needs to be to shift from the old habit of Pitching Products to IT, to now Better Communicating and Quantifying Unique Value to the Business. #2:
  • CONTENT STANDARD  |  THURSDAY, MAY 18, 2017
    [Product] Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes
    Instead of emphasizing its engineering strategy, it shifted its focus to the way gas and petroleum products are relevant to the everyday lives of consumers. On most days, employees walk into the workplace expecting an ordinary day. Naturally, some days break this pattern, and not always in a good way. That’s the case for one unlucky marketer at a national restaurant chain.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 18, 2017
    [Product] 3 Changes Marketers Need To Make To Be Successful 
    Customers’ expectations are constantly shifting, which makes it extremely tough to be a marketer—trying to follow them on their journey to buy your product. For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. As marketers, we are used to huge expectations, tight deadlines, and high pressure.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Product] Chalk Talks: Generate More Leads with Video
    We find things like customer story videos to work really well in email nurtures, as well as product explainers, thought leadership videos and interviewers with influencers in your market. What a sales rep can now glean from this is that John is most interested in product X and there was something very interesting in this customer story that resonated with them.
  • WEBBIQUITY  |  THURSDAY, MAY 18, 2017
    [Product] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    Adding a video of the product or service to a landing page can increase the conversion by 80%. Through video, the audience should not only see your product in action, but hear from real users about their positive experiences. Video promotes engagement by communicating a great deal of information about a product and brand in a short span of time. Guest post by Adam Chapman. Usually, we try to plan through prediction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 18, 2017
    [Product] How often should I blog? Five steps to answering the question
    ” Everybody has to determine the optimal levels of content production based on the very simple limitation of the resources of your business. One of the questions I am asked most often is “how often should I blog?” ” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.”
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Product] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)
    If you sell physical products, highlight any left-handed options you might have (left-handed scissors, novelty mugs, computer mice, etc.) . Happy SCUD Day! SCUD” stands for Savor the Comic, Unplug the Drama , and encourages us to relish in the funnier side of life rather than giving into drama and stress. . If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of which we might not know about. .
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Product] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas ad examples)
    If you sell physical products, highlight any left-handed options you might have (left-handed scissors, novelty mugs, computer mice, etc.) . Happy SCUD Day! SCUD” stands for Savor the Comic, Unplug the Drama , and encourages us to relish in the funnier side of life rather than giving into drama and stress. . If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of which we might not know about. .
  • HUBSPOT  |  THURSDAY, MAY 18, 2017
    [Product] Don't Fall For These 24 Myths About Facebook Ads [Free Guide]
    Fact: Just because you ' re only paying for clicks to your ads doesn ' t mean you shouldn ' t focus heavily on ad targeting to make sure it ' s getting in front of an audience that is actually a fit for your product or services. Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren ' t CPC rates skyrocketing and lead generation ads taking over? Not so much.
  • ACT-ON  |  THURSDAY, MAY 18, 2017
    [Product] The Modern Marketer’s New Executive Dashboard with Matt Heinz
    How do you make sure they realize the value of your service, of your products? Some customers aren’t a good fit with our product or service. And if they churn and then are unsatisfied, but they’re unsatisfied because they shouldn’t have been in the product in the first place, the market doesn’t care. We need sales and marketing, but we also need customer service, product marketing, and product development. This is Part 2 of our conversation with Matt Heinz.
  • HUBSPOT  |  THURSDAY, MAY 18, 2017
    [Product] Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors
    Effective advertising taps into the viewer's emotions to compel them to take an action with a product. And in the case of the women's razor and shaving industry, product messaging and ad campaigns tapped into emotions like shame, fear, and love to create an entirely new market and demand for a product previously restricted only to men. Gillette used its product to create a problem and provide the solution -- a genius marketing strategy, if you ask us.
  • LEADSPACE  |  THURSDAY, MAY 18, 2017
    [Product] How Marketo Unleashed Their Demand Gen Potential
    Marketo’s SDRs, for example, were able to increase their productivity by 30% — much to the joy of SDR Manager Brett Andrews. As one of the world’s leading marketing software companies, Marketo’s sales and marketing teams are among the best in the business. It’s fair to say these guys know a thing or two about demand gen. But there are some challenges which no company, of any size, capacity or breadth of talent can avoid.
  • SNAPAPP  |  WEDNESDAY, MAY 17, 2017
    [Product] Unleashing the Potential of Every Marketer: The Story of Our Mission
    We had the right idea, now we have the right product, and are at the right time, and in the right place. We recently asked our CEO and founder Seth Lieberman to give us some insight into his journey to founding SnapApp and how we landed on our company’s mission. Today we share that story with you. . Being early is lonely. . I knew we were early, but it took me years to realize just how early. No one likes to be early to a party, even a really great party.
  • LEANDATA  |  WEDNESDAY, MAY 17, 2017
    [Product] Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away
    Kazanjy researches sales productivity and he found, for instance, that on the day after last year’s presidential election, there was a 20-percent reduction in customer-facing activities at organizations where he consults. Hard-working sales reps need time away from the job. It’s good for them and for the business. Recharged batteries help them bust their quotas. In a perfect world, vacation time gets spaced out evenly on a sales team. But in the real world, that’s not always possible.
  • ABERDEEN CMO ESSENTIALS  |  WEDNESDAY, MAY 17, 2017
    [Product] The Art of Creating an Excellent Customer Testimonial
    This is best done in two distinct chapters: the struggle that existed before they started using your product or service, and the peace and harmony that they felt after using your product or service. Don’t simply ask, “Why did you buy our product?” Instead, ask, “What was your life like before you started using our product? What kind of problems were you having that our product helped you with?”
  • BIZNOLOGY  |  WEDNESDAY, MAY 17, 2017
    [Product] How customer values are transforming brands today
    They view many big brands as overpriced and/or overpromising, hence not “good value,” and instead are switching to store brands and less expensive products offered online (e.g. Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.
  • HG DATA  |  WEDNESDAY, MAY 17, 2017
    [Product] Katie Bullard Talks Data Quality, ABM, & Triathlons
    As Chief Growth Officer, I’m responsible for product management, marketing, and managing partnerships – fundamentally, I’m focused on understanding the market challenges we’re trying to solve, and then delivering and marketing the products and partnerships that solve those problems. DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 17, 2017
    [Product] Three proven tips on finding niche markets hungry for your work
    Lesson: find the tribe of your target niche online and engage months before the release of your product. When you’re new in a specific market and people don’t know you or your products yet, it’s advisable to make your offer as appealing and beginner friendly as possible. If you offer your new (unknown) product, it helps to compare it to other works in the niche so potential customers get a basic idea. By Mars Dorian, {grow} Contributing Columnist.
  • ACT-ON  |  WEDNESDAY, MAY 17, 2017
    [Product] It’s Not You, It’s Me: 5 Signs Things Aren’t Working with Your Marketing Automation Platform
    Did your vendor’s customer support help you get thoroughly trained on the product’s capabilities? Entering into any relationship – making that big or not so big commitment – can be fraught with anxiety whether this is the right choice. No one wants to be in a relationship that isn’t working. And the same is true when evaluating your marketing automation platform. You could be wasting valuable time with the wrong tech partner. But how do you know when it’s time to pull the plug?
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Product] How to Transform Your Blog Content into Compelling Videos
    1) How to Be Productive After a Long Weekend. Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well.
  • PUREB2B  |  WEDNESDAY, MAY 17, 2017
    [Product] Why Quality Leads are Expensive
    You don’t want to waste your sales team’s time trying to sell to someone who doesn’t need your product. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it doesn’t necessarily translate into sales and revenue.
  • VIEWPOINT  |  TUESDAY, MAY 16, 2017
    [Product] Looking to enhance sales lead performance? Put process before technology.
    Then use technology to give you the productivity advantages and visibility needed to scale. When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity.
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [Product] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    It’s the hard product marketing. Not the way that marketers used to solve problems, but the way that product teams used to solve problems. If you’re a product person, you’re thinking about how to make a product better for your customer. The most efficient way to create [an effective] CPM for our business is through the production of content. In November of last year, we introduced a product called Firefox Focus.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Product] Five social media courses make one social media strategy meal
    Search Engine Optimization (SEO): the intentional creation of content, sites, links, sharing, and engagement that results in positive and neutral search results based on keywords associated with what your products and services are all about. While it can be associated with your brand name and the name of your products, it’s generally focused on discoverability on Google in association with what you do and what you make.
  • MODERN MARKETING  |  TUESDAY, MAY 16, 2017
    [Product] Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO
    The team that you build will be based on the type of product or service you offer, and the segment of the market you’re attempting to capture. Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers. There’s a reason that retailers are spending more on digital advertising than ever before — outpacing expenses on virtually every other kind of traditional marketing strategy.
  • 6SENSE  |  TUESDAY, MAY 16, 2017
    [Product] The Next-Generation CMO’s Revenue-Driven Approach to Marketing
    Box is a broad-appeal organization, meaning that our product can be relevant to practically anyone – from the grandmother who needs to store her photos all the way up to the high-end enterprise – we have a massive addressable market at any point in time. Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far more resources to get meaningful results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 16, 2017
    [Product] 8 Core Benefits of B2B Content Marketing
    Most B2B products and services provide a solution to a very specific need – therefore, pages of content that are being visited on the site are likely being seen by a targeted and qualified audience. Think about ways you can creatively drive the traffic you’re generating from informative blog posts to product or contact pages. Without a content marketing strategy, they would be reliant upon stagnant product or services pages to do all the heavy lifting.
  • SNAPAPP  |  TUESDAY, MAY 16, 2017
    [Product] Why Events Still Matter in a Snapchat World
    The opportunity to have a full experience with you brand, your evangelists, your product… it’s tough to replacement that with a substitute in the digital world. . In all the noise of a trade show, there are lots and lots of conversations happening – about products, about careers, about great meals, etc. . At SnapApp, we’re just about at the end of our seemingly nonstop spring event season.
  • INFER  |  TUESDAY, MAY 16, 2017
    [Product] Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
    This co-authored byline was originally published on CMSWire by Sean Zinsmeister, Vice President of Product Marketing at Infer, and Adrian Chang, Director of Customer Marketing at Oracle Marketing Cloud. Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption.
  • EXO B2B  |  TUESDAY, MAY 16, 2017
    [Product] 6 tips for a successful Facebook ad
    Insert your brand (logo, product, etc.) Highlight the people who use your product. It is therefore best that they be as attractive as humanly possible, showing images of people enjoying the direct benefits of your product rather than simply presenting it. Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 16, 2017
    [Product] Email automation 101 [INFOGRAPHIC]
    Launching a new product or service? One of the key reasons why email marketing is such a vital tool for your business’ success is because it provides you with a direct line to your customers. Promoting an in-store event or sale? Send a quick message straight to all of your subscribers, and they’re immediately brought up to speed on the latest developments.
  • CONTENT STANDARD  |  TUESDAY, MAY 16, 2017
    [Product] Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention
    The less a product, service, or brand connects with life-or-death issues, the easier it is to get pulled off in any direction when it’s time to create content. I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.
  • CONTENT STANDARD  |  TUESDAY, MAY 16, 2017
    [Product] How Twitter Bots Taught Me about Competitive Intelligence
    Here are just a few ways you can “think like a bot” to improve your content strategy: Video Platform Review : Just like the bot I saw at work, reviewing a competitor’s YouTube or Vimeo feed is a great way to get ideas for aesthetic, themes, information, and production styles your audience cares about. The internet is an amazing place.
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