work Process Related Topics 
Vision Edge Marketing
OCTOBER 10, 2023
Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.
Martech
APRIL 24, 2024
Rigid internal governance processes. The primary cause of these obstacles is the mismatch between marketing technology and processes. Given all that, let’s look at why marketers can significantly reduce these obstacles and boost martech utilization by aligning marketing technology with marketing processes. Keep it simple.
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Act-On
SEPTEMBER 25, 2023
But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. When the two platforms work together, magic happens. Once your sales and marketing software is working together, alignment between teams should be easier.
Content Marketing Institute
APRIL 11, 2024
But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years. Content creation gets a lot of attention.
Advertiser: ZoomInfo
With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.
Salesforce Marketing Cloud
JANUARY 8, 2024
They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. For services, outline the scope of work and length of time needed to complete the project. Negotiation and review process Sales contracts can involve a lot of back-and-forth between you and your buyer.
ClearVoice
APRIL 23, 2024
Let’s dive into the process that not only hits the mark but also sets new benchmarks. Our process goes beyond mere revision; it’s a comprehensive evaluation that involves multiple stages and stakeholders, from content creators to marketing leaders. And it is the heart of our content audit process.
Advertiser: ZoomInfo
However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices.
Advertiser: ZoomInfo
What’s involved in their maturity process? How to assess the current health of your database while working with a B2B contact data provider. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. What's covered: Targeted prospecting.
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Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.
Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski
Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done! In today's B2B marketplace, revenue is generated through sales, marketing, and relationships.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum. Explore the process for defining your team’s Flywheel.
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Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers.
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