Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The key to building a program rests on the “all too familiar” people, process and technology. It’s not cool, fun or exciting.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. The mobile marketing campaign was powered by Watson Assistant (an AI bot), natural language processing, and IBM’s Tone Analyzer.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. The process was simple, but time consuming. A Viral Marketing Lesson.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Walker Sands

OCTOBER 23, 2019

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. In order to leverage this principle, be sure to keep your content relatively short and easy to process, and clearly highlight the value that’s relevant to your target audience.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. They’ve gone viral for shifting email culture , meeting culture , and honesty in the workplace.

Trends 144

Trends Lead Ranking Lead Scoring Brand Identity 144

Martech

APRIL 12, 2024

Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Business email address Sign up now Processing. However, many advertisers claim that the social media giant’s dependable advertising system is currently experiencing significant issues, prompting some to reallocate their budgets to rival platforms.

Cost 83

Cost Advertisements Advertising Automation 83

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Trend 8: Virality Kicks Up Through Automation We all want to go viral. Every clever campaign fills us with hope that this could be the moment to make virality happen.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The key to building a program rests on the “all too familiar” people, process and technology. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. The also story went viral on Reddit, reaching the third spot on the homepage.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. At some agencies, rejected ideas get scrapped and disappear for good.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Streamline this process with Instagram competitor reports. We’ve also added popular hashtags for viral and funny Reels—all relevant to brands and marketers. What hashtags are they using?

Branding 87

Branding Brand Identity Eye-Tracking Viral Marketing 87

Tomorrow People

JULY 21, 2021

To make this happen smoothly, remove all friction from the sign-up process. Ease-of-Use and In-Built Virality. In-built virality means the product should organically encourage customers to share it and involve other users. Business communication platform Slack is an excellent example of both ease-of-use and in-built virality.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Sprout Social

JULY 12, 2022

TikTok verification is a process that verifies identities and lets users know that these accounts belong to who they say they belong to. We can see Duolingo’s blue checkmark signaling their own verification below: There is no verification request process. Create a viral video. Get verified on TikTok and go viral.

Tips 100

Tips Viral Marketing Social Media Guidelines 100

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral. Evaluate, Iterate, Repeat Upon launching Virality 2.0,

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Marketing Insider Group

JUNE 12, 2023

Generate outstanding content by putting people first, sticking to what you know, keeping it simple, and following a consistent process. A tweet or short video can go viral and serve as a piece of remarkable content. Creating remarkable content is within your reach, but you need to give your efforts time to gain traction.

Content 240

Content Act-On Viral Marketing Fulfillment 240

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. They’ve gone viral for shifting email culture , meeting culture , and honesty in the workplace.

Trends 78

Trends Lead Scoring Lead Ranking Branding 78

Marketing Insider Group

JANUARY 9, 2023

High-authority websites experienced significant link growth & skewed the scaling process. Sharing content that’s appealing to your target audience is more likely to be shared or go viral. Influential factors to domain authority include: Link profile growth that hasn’t been captured in Moz’s web index yet. Focus On Your Audience.

Domain 340

Domain Lead Scoring Lead Ranking SERP 340

Hubspot

FEBRUARY 25, 2024

Let’s dissect the viral founder video that kicked off their entire account. Source: TikTok In the process, @candeezeco continues stacking viral elements to their video… ? There are many reasons why their launch was so successful and gained the attention of millions.

Product 47

Product Viral Marketing Sample Paid Search Agency 47

Martech

MAY 31, 2023

‘Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral’ by Ben Smith Semafor’s Smith has had a front-row seat to many internet trends, especially from his time as the founding editor of now-defunct BuzzFeed News. Business email address Subscribe Processing. Get MarTech! In your inbox.

Work Management 103

Work Management Viral Marketing Marketing Management Cold Calling 103

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Content Marketing Today’s consumers are eating up content.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Optinmonster

FEBRUARY 11, 2024

For example, Dropbox’s onboarding process is gamified, allowing you to unlock more storage as you reach different milestones. Domino’s Pizza uses a chatbot named Dom to allow customers to order pizza directly through Facebook Messenger, simplifying the ordering process. Examples include: Viral marketing campaigns.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

NOVEMBER 3, 2021

Fact-checking is still a critical part of the process. She called the fact-checking process for the story “intricate.” You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. When a brand is behind a story, there’s bias involved. Sites like Otter.AI

Content Marketing 191

Content Marketing Content Case Studies Advertising Agencies 191

seo.co

JANUARY 1, 2023

In fact, the popular infographic is close to celebrating its 10th birthday as a useful and meaningful way to provide readers with new knowledge and real value while boosting a website’s overall profile in the process. The process that ensues after publication of a popular infographic is somewhat different.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. They then created accordingly. Here are some of the most popular options.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Heinz Marketing

JANUARY 7, 2022

Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Conversely, product-led companies use their marketing to fuel virality — as the backbone of their marketing strategy. That’s not to say that content can’t also go viral and drive leads, but it’s less crucial. Acquisition.

Product 99

Product Top of Funnel Sales Qualified Leads Churn Rate 99

Biznology

OCTOBER 18, 2017

If you’ve got content that is truly viral-worthy, it needs to be easily shareable to get the process started. It won’t go viral if it can’t be shared. Remember that email can be a great way to nurture relationships over time. For most B2B businesses, though, it is not an ideal primary sales/marketing tool.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Martech

FEBRUARY 13, 2024

Going viral almost instantly, this ensured anyone who hadn’t watched the game also knew of the announcement. Business email address Subscribe Processing. In Verizon’s case, Beyonce’s Instagram page was the vehicle chosen to reveal a country album and two readily available songs. Get MarTech! In your inbox.

Digital Asset Management 123

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 123

SocialPilot

JANUARY 5, 2024

Hashtags are the ticket for brands trying to get in the line for viral content. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. According to the latest statistics: Tweets with hashtags can increase engagement up to 1.5x for brands.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy.

Social Media 108

Social Media Media Business Viral Marketing 108

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Knowing what your audience likes 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This process also creates further demand because of how you have already engaged in exchanging with them, creating a positive feedback loop. What is a Viral Contest? How Can I Get More Traffic?

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. Fortunately, Syed has a simple process for link building. OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic. It was a mini viral effect.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SnapApp

APRIL 4, 2013

At SnapApp , we've found a tremendous amount of value from incorporating interactive content into our blogging strategy in three areas - lead generation, viral lift, and driving measurable, engaging experiences. Boost Viral Sharing : In general, most blog posts get shared because there's a level of value or intrigue worth sharing.

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Ranking Lead Scoring 48