Biznology

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What is a keyword ontology?

Biznology

Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword. The standard training set for Watson NLU is DBPedia ? Instead of DBPedia, we needed a custom training set ? a structured database of the information in Wikipedia. I could go on. It should be fun.

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5 Essential Functions for Every B2B Website

Biznology

Treat that data as an inquiry, and run it through your normal qualification and nurturing process. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Add similar offers throughout your site, varying the deal to suit the surrounding content. E-commerce.

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Search Marketing by the Numbers

Biznology

I had signed to do a corporate training session on search marketing. I sold him on including direct marketing training in the workshop so that they could re-engineer their sales process to make sure that marketing tactics get attributed for actual sales. Photo credit: Search Engine People Blog.

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Why Local Search is Just Like Politics

Biznology

Because of these changes, search marketers must evolve their process to understand their customers’ needs and expand their thinking about what a search engine will look like—and look for. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Interested in learning more?

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Is Paid Search Part of Marketing?

Biznology

Science, at its core, is really just a simple process for systematically asking questions and finding answers: Ask a question. But, this process allows for all kinds of art and creativity and passion. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

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Getting ready for mobile customers, search, and business

Biznology

And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Ensure your forms don’t require tons of typing for mobile users.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. This process was quickly spammed to death. 42% click on the website in the #1 position on the search page. 90% click a website on the first page.