• CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Process, Training] ?Beyond Design Thinking: Why Education Entrepreneurs Need to Think in Systems
    Take the case of the One Laptop Per Child project that shipped sturdy laptops to schools around the world, but failed to address other dynamics—like the need to train teachers, create locally relevant curricula, and address electricity shortages in rural schools. Vichi and Seth held multiple community workshops where they collectively mapped the factors involved in perpetuating cycles of intergenerational trauma in rural communities. Systems thinking is not an easy process.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 2, 2017
    [Process, Training] Key Takeaways From our Influencer Marketing Huddle Workshop
    Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. In amongst our two practical round table workshop sessions we had educational presentations from: Tim McLoughlin , Global Head of Social Media at Hotels.com – How Hotels.com have used influencer marketing to transform their brand perception and target millennials. Nail training, tools and content.
  • COMPUTER MARKET RESEARCH  |  FRIDAY, SEPTEMBER 29, 2017
    [Process, Training] How to Create a Successful Performance-Based MDF Program
    Allocation Process : A fair process (within your partner network) where any partner has an established ROI or offers to participate in PP-MDF. Approval Process: A step-by-step workflow illustration of the submission, approval, and allocation process. The more objective your performance-based MDF program process is, the better ROI and higher partner adoption you will receive. Process Flow of PB-MDF Funding: Channel partner requests funds.
  • CONTENTLY  |  MONDAY, SEPTEMBER 18, 2017
    [Process, Training] A Day in the Life of a Content Strategist
    This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience. We use data at every stage of the strategic development process, so we have a very particular way of collecting information before making recommendations.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Process, Training] Decentralizing Brand Authenticity: How Giant Companies Get Personal
    Particularly for insurance marketing, where consumers are moving online and interacting with agents ever later in the process , getting agents digitally present is a great way to keep them relevant earlier in the buying cycle. Consider hosting workshops or webinars, or even creating a short training track for new agents to attend. How would your customers react to your training if they knew about all of it?) Americans have a complex relationship with big businesses.
  • SCRIBBLELIVE  |  THURSDAY, AUGUST 10, 2017
    [Process, Training] How We’ll Create Some Good Content Marketing Workflows Together
    Unfortunately, the latest iterations of organizational storytelling seems to make processes harder , more cumbersome and sometimes even obstructionistic than ever before. No one wants workflows and processes just for the sake of having them. In addition, we will be offering workshops for companies to help them dive a little deeper and solve the specific problems that they have. I trained journalists on having some of the same entrepreneurial spirit.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Process, Training] Speakers | Grow with HubSpot Sydney 2017
    With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. She bridges the gap between marketing and sales through rep enablement with content, tools and processes. Here's where you can meet all our speakers at today's event and find details on each of their sessions.
  • INTEGRATED B2B  |  FRIDAY, JUNE 2, 2017
    [Process, Training] Customer centricity: The ‘easy’ way to better business performance
    More recent analyses as internet-driven processes have become more widespread have only served to confirm these findings. Real-life feedback can also be gained through targeted workshops with customers. The company invests significantly in staff training, despite a volatile, low-margin oil and gas market. In a B2B environment that is becoming increasingly competitive, there is growing interest in what actually drives business performance.
  • ENGAGIO  |  THURSDAY, MAY 18, 2017
    [Process, Training] The Top 10 Secrets for Sales and Marketing Alignment From the Pros
    “ They put together the people, process, and technology that can get the digital seller ready from a skills and a tech stack standpoint. They are analogue coaches and trainers, so they try to throw workshops at the problem, buy tools and pray that people roll them out “ The Two Biggest Pitfalls that Companies Make that Cause Mis-alignment. ” Use Playbooks to Fill the Gaps in the Sales Process. Owner, JBarrows Sales Training.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 9, 2017
    [Process, Training] Why purpose matters to marketing: growth, revenue, and profit
    That’s why I interviewed Mack Fogelson ( @mackfogelson ), the CEO of Genuinely , a consulting and training company. All of those layers have brought us to where we are now which is primarily teaching companies how to use these concepts, frameworks, and the processes that we’ve tested and know really work to grow their companies. We typically start with a small purpose workshop. Does your purpose currently impact your marketing, revenue growth, and profit?
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Process, Training] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. Hiring new employees is a big deal and a complex process, and the cost of onboarding is an average of over $4,000 per new employee for most companies. But because of the high costs of hiring right, it's important to invest a significant amount of time in the hiring process.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Process, Training] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    I had failures, I had successes, but most importantly, I learned a lot and developed an understanding of how to start and grow an efficient and effective content process. hosted various content creation training sessions. I’ve identified a content creation process that helps small to large businesses across many different industries make sense of short-term content tasks (i.e. If you produce or manage content, then this process can bring value to your business.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Process, Training] How to Get Better Marketing Talent
    Bringing in new hires is not a simple process. Part of feeling certain of a new hire is understanding what kind of training and experience that person has received, especially when it comes to new graduates. See, the recruiting process goes both ways -- just as you want to make sure a candidate is the right fit, you want to do everything you can to look attractive as an employer. When I graduated from college, I had no idea what I wanted to do.
  • TERMINUS  |  WEDNESDAY, MARCH 22, 2017
    [Process, Training] Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle
    In-person training and workshops. 84% of #B2B businesses begin the buying process with a referral, says @EdelmanPR Click To Tweet. What is Customer Marketing? Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive. Customer marketing tactics include: Onboarding email drip programs. User conferences. Customer-only webinars. Customer newsletters.
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Process, Training] Debunking 5 Agile Content Marketing Myths
    Teams who are truly Agile meet most, if not all, of these criteria: They are committed to continuously improving their processes and meet regularly to identify areas to work on. After every presentation or workshop that I give, I hear from someone who very much wants to embrace Agile ideals and processes, but can’t imagine trying to convince the rest of their team/department/organization.
  • ENGAGIO  |  MONDAY, JANUARY 9, 2017
    [Process, Training] Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
    If marketing facilitates the majority of the buying process, make adjustments to compensation. Invest in digital and social selling training to upskill your teams!” ” Technology, Content, and The 1-to-1 Process. Technology, content, and a 1-1 process around value to create, strengthen, and influence conversation proactively will be the Account Development Rep’s competitive advantage to building massive pipeline.” Owner, JBarrows Sales Training.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Process, Training] How to Cross the Marketing Skills Gap in 2017
    From specialists looking to diversify their skill sets to move toward management , to marketing neophytes looking to become experts in their favorite field, to managers and marketing directors who want to more specifically understand all the work they manage, literally every marketer can benefit from some form of continued training in 2017. Ah, the new year.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Process, Training] 6 Ways to Get Inspired to Create Content
    I find inspiration in everyday situations: on the train, in line at the grocery store, at parties, on Facebook. Try a New Process. There is no single process for coming up with new content ideas. You might find that a process you’ve never tried is the one that works best. No marketer wants to find him/herself scrambling for content ideas at the last minute, so start building processes to keep the inspiration flowing (if you don’t have them already).
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [Process, Training] Overcoming Common Challenges to Building a Content Operation
    A solid content operation tames this chaos by establishing the processes that make up the planning, production, distribution, and analysis of content for those teams, tools, and channels. Challenge #2: Process Governance. The challenge in this fundamental change is that even with buy-in from leadership, marketing organizations cannot achieve a true integrated marketing process by continuing to operate under status quo. These workshops are done both in person and via webinars.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Process, Training] An SEO?s Guide to Bottom-of-Funnel Keywords
    Understanding the words and phrases your prospective customers use when they type their searches into a search engine seems like the most basic step, but this very simple process shouldn’t be undertaken lightly. The process of evaluating your bottom-of-funnel keywords starts first with understanding, based on your industry, what the niche terminology and core phrases are for your niche. Keyword research is a fluid process that requires research, implementation, time, and testing.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Process, Training] An SEO’s Guide to Bottom-of-Funnel Keywords
    Understanding the words and phrases your prospective customers use when they type their searches into a search engine seems like the most basic step, but this very simple process shouldn’t be undertaken lightly. The process of evaluating your bottom-of-funnel keywords starts first with understanding, based on your industry, what the niche terminology and core phrases are for your niche. Keyword research is a fluid process that requires research, implementation, time, and testing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2016
    [Process, Training] 6 Negotiation Strategies Every Marketer Should Know
    Remember: Negotiation isn’t an all-or-nothing process. In one study of MBA students, participants were divided into two groups for different workshops -- one that focused on systematic problem solving, and the other on solutions that directed students to “have fun,” “refrain from criticizing your ideas,” and “look for new possibilities.”. There's a reason why we love TV courtroom dramas.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Process, Training] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. Keep in mind that a recent LinkedIn study shows that 80% of IT buyers say that thought leadership content is crucial in their decision making process – and I’m sure that if LinkedIn completed the study in other industries, they’d get similar results.
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Process, Training] 7 Skills Required for Marketing Professional Services Firms
    It’s the same quality training we offer our own staff and clients. And when what works changes, so does the training. We cover both high-level strategy and tactical, roll-up-your-sleeves training to ensure you can implement that strategy. And live workshops are also available when you need face-to-face instruction or want to cover a special topic. The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals.
  • THE ROI GUY  |  TUESDAY, AUGUST 16, 2016
    [Process, Training] The Five Pillars to Business Value / ROI Selling Success
    The fact is that your sales reps and channel partners are spoiled by easy to use consumer applications, and expect every program they use to be visually stunning, intuitive to use, and not require any training or instructions. It is for this reason that we have implemented formal Customer Success Workshops, led by Dave Stachura , the latest addition to the Alinean team.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Process, Training] 7 Ways to Build Credibility When You're a New Leader
    And in the process of preparing for it, I came across some pretty dismal statistics about the workplace. Identify your area of expertise, the geographical location(s) where you’d like to speak, and the types of events that interest you the most: Workshops, conferences, etc. 6) Trust the training. Corporate training gets such a bad rap, doesn’t it? Training has changed, and it can be highly valuable.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Process, Training] How to Be Creative When You're Not Naturally Creative
    And if you’re someone who is too nervous to ask for help in the office, a classroom setting could give you the opportunity to open up to others in workshop style critiques. One study that focused on how moderate exercise influences participants’ performance on different thinking tasks found that exercising regularly may train your cognitive thinking and creativity in a healthy way. "Everything’s already been thought of.". "I I don't even know where to start.". "I’m
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Process, Training] At Visionary Companies, Storytelling Runs Deep
    The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. These risk-taking leaders wake up to discover that their businesses have outgrown their personal capacities to know, understand, process, decide, and lead on every issue facing their companies.
  • HINGE MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Process, Training] Is your referral strategy tied to your differentiators?
    This is a process of uncovering differences, but not creating them. A firm might offer workshops, for instance, in an industry that typically doesn’t conduct workshops. You will also need to back each differentiator up with policies and training to make it real and lasting. Get the online marketing training that will turn your firm into a referral magnet. Differentiation is one of the most poorly understood pillars of professional services marketing.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Process, Training] Why Improv Comedy Is the Next Big Marketing Trend
    The Upright Citizens Brigade training center is a creative life force, with a comedy school that trains over 12,000 students per year, boasts scores of famous alumni, and a bicoastal network of theaters. Over the years, UCB has found that improv training also dramatically improves sales technique, public speaking, and communication skills—not to mention jumpstarting creativity. Now advertisers not only get to be part of the process, but laugh at themselves along the way.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Process, Training] Are You in the Nation? Marketo’s Summit Goes to Sin City
    Marketo’s Summit brings together over 4500 marketers from all walks of life to one great location for four days of action-packed education sessions, training workshops, inspiring keynotes, and the opportunity to be a part of the largest community of marketers in the world. “ Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Process, Training] How to Get Unstuck in Your Career
    Sometimes he even holds team workshops on metrics and reporting tools. After all, it’s easy to train someone who has a job you once had. Either way, understand the process you should pursue to be considered for a new role on the team. “I feel stuck. Where should I go from here?”. It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck?
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Process, Training] Building a Growth Strategy for the Undifferentiated Firm
    This is a process of uncovering—or discovering—differences, but not creating them. For example, you may be offering workshops in an industry that typically doesn’t. You will also need to back each differentiator up with policies and training to make it real and lasting. The undifferentiated professional services firm—there are a lot of you out there. It happens innocently enough.
  • HUBSPOT  |  SUNDAY, NOVEMBER 8, 2015
    [Process, Training] How to Reduce Employee Turnover: 5 Tips for Keeping Your Best Talent
    Not to mention, you've invested time, energy, and money in recruiting and training. When someone leaves, you need to repeat the process. Give a presentation or workshop about the history, goals, and strategic direction of the agency. Workshops on different aspects within their discipline. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. High staff turnover can be a problem for any company.
  • MARKETING INSIDER GROUP  |  SATURDAY, AUGUST 22, 2015
    [Process, Training] Nine Arguments Against Business Storytelling
    In our workshop, we discuss the importance of having empathy for your audience. 5) Approval process keeps companies from telling the best stories. This is a compelling argument because good storytelling requires both humility and vulnerability–something that’s scrubbed during the typical corporate approval processes. However, just because there’s an approval process, it doesn’t preclude the telling of a great story. Sales reps are trained to handle objections.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Process, Training] Pitch Prospects Perfectly with Personas
    As sales leaders, we coach our sales team to follow a strict and disciplined data-driven sales process (e.g. Do we spend enough time helping them understand the buying process and digging into the buying signals harvested from digital data? By leveraging digital data available from the buying process, we can help our sales team more effectively approach our prospects. call/email activity levels, lead qualification, stage progression, etc.)
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Process, Training] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution. McKee suggests that brands should tap into the minds (or “story-making machines”) of their customers by leveraging human emotions/thoughts and by training themselves to think in story form. Optimize the Content Marketing Process.
  • VIEWPOINT  |  TUESDAY, JUNE 2, 2015
    [Process, Training] How to Set Your Outsourced Lead Generation Program Up for Success (pt 2)
    While it’s ultimately the vendor’s responsibility to execute the program, clients—whether they realize it or not—also play an integral role in the process. Now let’s move on to: Part II: Participation in planning & training. The critical path required for success (such as: a common lead definition; expected lead acceptance; close rates; and the process for getting leads from marketing to sales and/or back to marketing if they don’t fit the criteria).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Process, Training] Demystify & Define Your Marketing Strategy
    For now, let’s define strategy as: a process of using knowledge to drive action. The process in this case would be exploring these nurture options, and the action would be agreement on a nurture design. So the process in this case would be to look at: client goals, platform functionality, dependencies, and best practices. Marketing Process – What is the best process to be able to execute campaigns going forward given how my platform works?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Process, Training] 15 Business Books Every Aspiring Entrepreneur Should Read
    With social networks, blogs, and daily startup life generating more din than an oncoming freight train, knowing when and how to cut through the noise can be tough. With applicable exercises and workshop ideas for colleagues and clients alike, Value Proposition Design undoubtedly lives up to its title. Jim Collins examines this question, and in the process uncovers a certain set of characteristics capable of distinguishing a company’s potential for enduring greatness.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Process, Training] What is One of the Most Important Contributors to Marketing Automation Success?
    A typical customer chooses to have a day of marketing automation training as part of their on-boarding, which can be where education stops for many. Education is important for marketing automation success and an education strategy should go beyond a typical 1 or 2 day training. New processes: For example, there likely was not a lead lifecycle prior to having a marketing automation platform. At Marketo, early group education is called Foundation Training.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Process, Training] Sales and Marketing: Alignment vs. Integration
    Jay is also a sought-after speaker and trainer at various conferences, seminars and organizations, where he conducts workshops, interactive training on topics relating to marketing and sales, team development, effective communication, and strategy planning. Despite improved processes and protocols due to conversations and best practices on sales and marketing alignment, there’s still a silo mentality. I’m a process guy. I believe in sales process.
  • THE ROI GUY  |  TUESDAY, DECEMBER 2, 2014
    [Process, Training] SiriusDecisions Interview - From Pitching Products to Selling Value
    The research clearly indicates that the issues are not around sales having enough leads, more sales training, improved social selling ability or increased product knowledge. And our entire training system was designed to help companies overcome these issues, providing the right discovery questions and dialogues to better align with buyer challenges and communicate the value of proposed solutions. What about Value Training and Coaching?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Process, Training] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Led by brand strategist, speaker, and writer Nick Westergaard , the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Process, Training] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
    Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? You can easily create these files and URLs for your upcoming events such as conferences, webinars, and workshops. Note: All screenshots and steps were taken on a Mac, but if you''re on a PC, the process is similar. Everyone''s busy -- work, kids, soirees, 5K training, you name it -- and it''s easy to lose track of events.
  • ANNUITAS  |  THURSDAY, APRIL 10, 2014
    [Process, Training] 5 Mistakes Companies Make When Automating Their Marketing
    Taking a strategic approach reverses this and puts the buyers squarely as the focus and causes organizations to align around their buying process. Organizations who want to improve the value of their automation investment need to apply governance standard, train those who are in a demand generation roles and understand that the best results come when automation is viewed as a business application that drives revenue. Workshops will do it.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Process, Training] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process. In this role, Jill created an entire program around social selling to help educate, train, and get folks excited about using Twitter to sell. Conduct Formal Training.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Process, Training] Getting ready for mobile customers, search, and business
    And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. (Photo credit: Wikipedia). The numbers are in.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Process, Training] Should guest blogging still be part of your SEO strategy?
    As you develop the process and skills to consistently maintain these efforts with your core group, begin looking for additional sites to expand your efforts towards. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. (Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 16, 2013
    [Process, Training] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 2 of 2)
    Q: What’s your view of CRM, and how can it enable a better prospecting process for sellers? CRM applications can increase a salesperson’s productivity by keeping track of prospects, key players within those organizations and steps in the prospecting and sales process, alerting salespeople to impending deadlines, and serving as a place to store and launch ‘just-in-time’ sales ready messaging®.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Process, Training] Is Paid Search Part of Marketing?
    Science, at its core, is really just a simple process for systematically asking questions and finding answers: Ask a question. But, this process allows for all kinds of art and creativity and passion. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Image by None via CrunchBase. Is paid search part of marketing? Is it an evolving craft, full of artful nuances?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Process, Training] How NOT to Derail Your New Marketing Platform
    To get the most out of your new platform, your team should be educated in the following ways: Your team must be trained on basic operation of this new platform. Your team must learn any new processes (for example, they may not have dealt with lead nurturing functions before adopting marketing automation). Consulting Workshops. These are ideal in the early stages of adoption, as they teach both best practices and tailored processes.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Process, Training] Why Local Search is Just Like Politics
    Because of these changes, search marketers must evolve their process to understand their customers’ needs and expand their thinking about what a search engine will look like—and look for. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Process, Training] 5 Essential Functions for Every B2B Website
    Treat that data as an inquiry, and run it through your normal qualification and nurturing process. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. As I discussed last month , e-commerce is fast evolving into an effective tool for automating all kinds of B2B sales and marketing processes. Photo credit: Wikipedia. “If
  • MARKETRI  |  TUESDAY, MAY 7, 2013
    [Process, Training] What is a Podcast, and Why Should Professional Services Firms Care?
    At a pre-event workshop hosted by marketing guru, Mark Schaefer , I was surprised to hear Mark touting the value, and dare I say, resurgence of podcasts as an important part of any firm’s content marketing strategy. People checking their smart phones at red lights, on the subway, train, or in the grocery store. When I hear the word “podcast,” I don’t exactly think of cutting edge technology.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Process, Training] 12 myths vs. reality on Search Engine Optimization (SEO)
    Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. SEO IS ABOUT META TAGS , META DATA AND WRITING CODE: Once upon a time, the meta tag, an HTML tag that provides keyword information about a web page, was an important part of the SEO process. This process was quickly spammed to death. Photo credit: Wikipedia.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Process, Training] Search Marketing by the Numbers
    I had signed to do a corporate training session on search marketing. I sold him on including direct marketing training in the workshop so that they could re-engineer their sales process to make sure that marketing tactics get attributed for actual sales. Photo credit: Search Engine People Blog. I definitely had a problem.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Process, Training] How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop
    The core idea of the series is that implementing marketing automation software is only the beginning; you really need to align your people, processes, and technology in order to really be successful. If you haven’t seen the first post, How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop , be sure to give it a read. It also should have pointed out what processes need to be updated and adapted to make sure that your implementation is a success.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 20, 2012
    [Process, Training] Vorsight: If You Can’t Beat ‘Em, Train ‘Em
    We also did a test where we sent 500 LinkedIn InMails as outreach for Vorsight’s sales prospecting training service. Look for information like former employers, quotes, videos, leadership changes, second degree connection, new product releases, news, current processes & systems, etc. Vorsight creates and tailors workshops to help clients close deals and become better armed to fill their pipelines.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Process, Training] 10 Things That Can Destroy an Email Marketing Program
    Topics Stats & Tools Training & Education Jobs White Papers. See these Email Marketing concepts in action during Sundeeps ClickZ Academy workshop: Email Marketing: Driving 51% Engagement at SES Chicago 2012. Monday, November 19 at 1:00pm ET: Join ClickZ and paid search luminary Kevin Lee, who will outline the bid optimization process and benefits that will help search marketers achieve enhanced performance and better results. ); //. Marketing News & Expert Advice.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 7, 2012
    [Process, Training] B2B Healthcare Sales: 5 steps to sell to a financially challenged industry
    Ainsbury uses this distillation process: 1. A curriculum that included workshops, small group sessions and online training. Embrace this as a process, not a project. Tweet How do you sell to an industry that: Is regulated within an inch of its survival? Is so mired in complexity that even its most productive members are barely making a profit? Has paper-thin margins and will soon be losing money even though it will have more business than ever?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Process, Training] The Top #Nifty50 Women in Technology on Twitter for 2012
    Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Process, Training] The Top #Nifty50 Women in Technology on Twitter for 2012
    Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement.
  • VIEWPOINT  |  THURSDAY, JULY 26, 2012
    [Process, Training] PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs
    He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service. That’s often disappointing and due to a lack of process within those organizations that underpin those technology purchases.” I'm pleased to have as my guest today Tony Jaros, SVP of Research at SiriusDecisions.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Process, Training] Do you have sales training to help our sales team and channel partners better adopt and use the Alinean-powered tools?
    Yes, Alinean provides a thorough 4 hour or 8 hour customized ValueExpert™ training class and certification on your specific tool. The training session includes important information about the buyer’s journey and where sales tools fit in the process, economic justification / financial selling methodologies, and specific situational sales training and workshops using your sales tool(s). Adoption Training Pisello Alinean Awareness
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Process, Training] How can I get my sales folks to best adopt the Alinean-powered sales tools?
    Sales professionals and channel partners need to know that these tools exist, and have clear recommendations on where to best use them in the sales process / to help facilitate the buyer’s journey. Alinean Success Workshops help map and track these metrics for you, proactively on initial launch, and every 6-12 months depending on your requirements, tracking success and driving necessary improvements. Adoption Sales Enablement Training Alinean Sales Tools Awareness
  • VIEWPOINT  |  MONDAY, AUGUST 1, 2011
    [Process, Training] Lead Management: Let’s Formalize this Relationship
    Team-building exercises, sensitivity training, workshops; what hasn’t been tried? While artificially developing mutual understanding and trust is certainly one method of trying to improve the relationship between the two functions, we believe a far better way is through shared process that leads to results. The creation of service-level agreements (SLAs) within a broader lead management strategy is a perfect example of such process.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Process, Training] Marketing for leads and sales: What’s working for technology companies today
    This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Review the tools and the processes you have in place. If you’re marketing processes aren’t automated, now is the time to consider automating.
  • SALES LEAD INSIGHTS  |  FRIDAY, FEBRUARY 18, 2011
    [Process, Training] In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing
    If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. How to use low-cost marketing to handle the early stages of the sales process, allowing your salespeople or channel partners to be up to 70 percent more efficient at closing sales. These workshops are sponsored by.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Process, Training] Innovation Games and Marketing – a match made in Heaven!
    I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Truth be told I wasn’t 100% clear on what I was going to get out of 2 days of training for my leadership team but my word is my bond and lucky for me so was Luke’s!
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [Process, Training] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.
  • MARKETING INSIDER GROUP  |  THURSDAY, OCTOBER 28, 2010
    [Process, Training] How To Focus On Your Marketing Plan
    If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Create a “train schedule&# of activities that starts early in the year and ends late.
  • MLT CREATIVE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Process, Training] The Buck Stops Here OR How I Learned to Stop Thinking
    I am riding my bike a lot these days, both for sake of fitness gains and training for long-distance rides. They’ve earned my loyalty through years of great customer care, the thrill of getting my annual dividend check for membership purchases, the workshops I’ve taken advantage of and, of course, their large variety of high-quality gear. About My Buying Motives and Embrace My Instantly Approaching Death.
  • MLT CREATIVE  |  TUESDAY, SEPTEMBER 14, 2010
    [Process, Training] Use Twitter to Connect the Dots and Produce B2B Marketing Results
    ” will set up a process that leads to marketing results. When marketers take the time to define and map their marketing-to-sales process, they can then highlight potential marketing roadblocks. If you’ll map your marketing-to-sales process, you can identify marketing roadblocks and then, using Twitter, you can connect your existing content with people traveling along the marketing-to-sales journey. Guest Post by Trey Pennington.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Process, Training] The Bamboo Project Blog
    This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. as part of the recruiting process will increase internal recruitersâ?? I heard the same thing from the Gen Y folks at my Social Media Game workshop). Maybe its expertise in using a specific tool or more knowledge about a particular process or theory. You can download Social Media Game Cards here from the conference workshop page.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Process, Training] Your say: Personal knowledge management - Inside Knowledge
    If they stopped spending so much time and money on process and technology solutions and uncovered the latent potential in employees, then real value and differentiation would be harnessed through PKM.? Hiring and training costs are reduced and less knowledge is lost as staff-turnover rates are lower.? A motivated, self-sufficient and empowered workforce will also make an organisation stand out, ahead of its process and technology-based competitors,? exact. any/all.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Process, Training] From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
    The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. Their analysis sought to find relationships between these dimensions and the outcome measures of trust, stress, perceived conflict, documentary process, and perceived success. The success criterion had also been explored at a project workshop (SOC, 2001).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Process, Training] Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration " Technogenii's Blog
    Interestingly enough, I came across the following report from the workshops on Building Effective Virtual Organizations: Beyond Being There: A Blueprint for Advancing the Design, Development, and Evaluation of Virtual Organizations [PDF 3.3 Part of it is harnessing and leveraging the technology and aligning it with processes, procedures and needs. Technogenii’s Blog. Kristina Schneider’s Blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 7, 2008
    [Process, Training] Nuggets from Social Media workshops as of late. : Community Group Therapy
    Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] Personal Knowledge Management
    a) Lethbridge characterizes it as the process of acquiring, representing, storing and manipulating the categorizations, characterizations and definitions of both things and their relationship. (b) It must become part of a routine and used whenever working with information and knowledge in the processes of creating, acquiring, evaluating, assessing, organizing and storing, cataloging and indexing, and retrieving from personal memory (whether from your mind or computer storage).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    Possibly related posts: (automatically generated) Training 2007 Grok. Not only did Tony K pull off moderating us mouthy bloggers but he pulled off the best blogger beer tasting ever, and committed himself in the process to do it at all the conferences. Good introductory thoughts for the process of getting started with online education.or I went through the same process moving from blog to wiki and onward. Training Leadership Summit Workshop Summary.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] Ple - LTCWiki
    A few other random thoughts: PLEs provide contextually appropriate toolsets by enabling individuals to adjust and select options based on their needs and circumstance - resulting in (ideally) a model where needs, not technology, drives the learning process. An educator may require extensive training to use WebCT.but can start implementing a blog as a means of augmenting existing courses without too much effort. At this stage, PLEs are about trying to name an emergent process.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] Doug Johnson Website --Skills for the Knowledge Worker
    Top Ten Secrets for a Successful Workshop » Skills for the Knowledge Worker. ” Schools, the authors claim, need to teach in such a way that these skills become second-nature to high school graduates, and graduates can apply these skills in college or postsecondary training programs, which lead to success in up-and-coming occupational fields. • Students use technology tools to process data and report results. LEARNING • Teach processes, not facts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] Steven M Smith - The Satir Change Model
    Home Contact Me My Articles My Blogs My Workshops News Search Tag Cloud. My Workshops. Virginia Satir, a pioneering family therapist, created a change model to help families process change. This article explains Satirs model and offers insights into how to more effectively manage the change process. Using the principles embodied in this model, you can improve how you process change and how you help others process change. Skip to content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] 5 Keys to Effective Knowledge Transfer for Nonprofits
    These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. Consider the different ways you might measure the success of a specific process (e.g. delivering a workshop), compared to evaluating a larger-scale outcome (e.g. training. SEARCH.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] The Bamboo Project Blog: Finding Time Means Finding "Instead of" Rather than "In Addition To"
    I recently moved into a new house and in the process of moving, I got rid of a lot of stuff Id been holding onto for no apparent reason. If Im planning a workshop, lets say, and do it privately, then I only have my own ideas and resources. This could not only save me time, it will most likely make my workshop even better. For me blogging takes the space of some professional development, some networking, some training for customers and some qualification of clients.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Process, Training] A Design Framework for Electronic Cognitive Apprenticeship
    Workshop Pubs. Workshops. the learning process of learners and thus enhances the effectiveness of. processes and methodologies for instructional deliveries [2]. [3]. guidance that fosters cognitive and metacognitive skills and processes. 11] related to assisting in the learning process, Bonk. opportunity to exchange their ideas, share information and resources, and learn from the thought processes of other learners, thus encouraging. processes.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Process, Training] Knowledge work as craft work
    Almost by definition, the final product, process, and intermediate stages of craft work are visible. Consider your experiences at a glass blowing workshop or touring a silversmiths workshop. The notion of trade secrets, for example, grew out of the fact that you needed to conceal elements of your process from the prying eyes of competitors. Because piles represent the process of active, ongoing thinking. McGees Musings. The cure for boredom is curiosity.