KoMarketing Associates

JULY 1, 2021

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. You can (and should) download the full report , so I won’t go through all the details.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. It’s a long process, requiring a strategic approach. Key Takeaways. Image: SEMrush.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. Not only are sales cycles getting longer, and often involving more stakeholders, but buyers are also engaging salespeople much later in the process.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Zoominfo

DECEMBER 28, 2021

Send out a qualification survey ahead of the demo meeting. If someone spends time filling out the survey, they’re both interested in the product and invested in the process. You’ll see a 90% show rate for people who fill out the entire survey. This is one of the biggest plays we run at ZoomInfo.

Customer Surveys 100

Customer Surveys Zoominfo Spending Process 100

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. A full 45% of gamers in the survey said interstitial ads were the dominant ad type they experienced in games. Sixteen percent of the gamers surveyed said they mostly didn’t see any ads.

Customer Surveys 116

Customer Surveys Ads Mobile Advertising Banners 116

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. actually calling people on the phone.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Zoominfo

JULY 7, 2021

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. Surveys show that up to 40% of workers are thinking about quitting their jobs. How to Improve the Recruiting Process. Tailor the application and interview process to their needs. The solution: .

Resource Management 130

Resource Management Process Work Management Zoominfo 130

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. We asked selected survey respondents the reason for the switch. Business email address Subscribe Processing.

Customer Surveys 89

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 89

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Contently

FEBRUARY 16, 2023

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

APRIL 12, 2023

With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction. The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Zoominfo

JUNE 6, 2022

Establish Your Internal Branding Process Building a successful brand starts with an internal process that defines what your business stands for when it comes to hiring and retaining employees. Like all important processes, the work of branding will change over time as a business grows and its identity as a workplace evolves.

Process 130

Process Brand Identity Branding Zoominfo 130

Savanta

APRIL 20, 2018

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey.

Customer Surveys 120

Customer Surveys Design Tips Positioning 120

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. We’ll be digging deeper into the survey results in the days to come.

Customer Surveys 102

Customer Surveys Paid Search Agency Marketing Report Promotion 102

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Hinge Marketing

NOVEMBER 18, 2020

If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story. Need Help Getting Started?

Research 160

Research Process Training Customer Surveys 160

Zoominfo

JULY 5, 2022

Lead routing is the process of collecting and assigning leads to your sales team in real-time. Standalone point solutions fall short on this score, introducing needless logistical hurdles that can slow down the selling process. What is Lead Routing and Why is it Important? They become reality.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Customer Experience Matrix

MARCH 30, 2012

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation. Today I’ll do that.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Sending a survey to thousands of people has become fairly easy these days. But what if they don’t click on your survey link? . Can you blame the person for not clicking on a random survey link? Solution: embed a survey in an email. We don’t think so.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

InsightSquared

OCTOBER 10, 2019

In a recent study, 44% of employees surveyed were concerned about information overload with the implementation of tech-based communication solutions. The same survey determined that millennial managers are the most concerned at 51%. Design a Strategy. Reach out to us here.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

B2B Marketing Directions

MAY 28, 2023

But can marketing content alone cause a business decision-maker to begin a buying process? The Trigger Imperative Astute marketers have long recognized that some kind of "trigger" is usually required to ignite a B2B buying process. A 2021 survey by WSJ Intelligence and B2B International directly addressed this issue.

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

Martech

MAY 16, 2023

The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. So please take about three minutes or so to complete our Replacement Survey and let us know how your martech world is evolving. The 2023 MarTech Replacement Survey is here. The need for better features.

Customer Surveys 94

Customer Surveys API Digital Transformation Budget Programs 94

KoMarketing Associates

MARCH 27, 2019

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. In addition, marketers who document their processes are 466 more likely to report success compared to their counterparts. About 43 percent report lackluster results.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Contently

FEBRUARY 21, 2023

Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. It uses artificial intelligence, machine learning, computer science, and linguistics to process and analyze written or spoken language and convert it into data.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

JULY 18, 2023

In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. I say this because it must be the reason why so many projects start in what I consider to be the middle, namely design surveys. More traffic” is not a KPI.

Planning 93

Planning Process Marketing Websites CMS Development 93

Outgrow

JULY 28, 2021

Free Survey Site for Students: New Survey Program. We know how hard it is to find a good survey builder that is not so basic and/or expensive. That is why we are here with a free survey site for students – Outgrow launches a new survey program! . Our advanced survey builder is now FREE! But guess what?

Customer Surveys 52

Customer Surveys Outgrow Template Lead Gen 52

PureB2B

SEPTEMBER 10, 2020

If this is the case, why is it so difficult to execute on this process? What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

If this is the case, why is it so difficult to execute on this process? What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62