Marketing Insider Group

DECEMBER 18, 2023

You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Marketing Insider Group

APRIL 5, 2021

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). Content marketing is the process of consistently publishing content that audiences want to consume. The first component grades the writer or domain with the question, “Is the author an expert?”.

SEO 338

SEO SME Lead Ranking Content Marketing 338

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Contently

MARCH 16, 2023

Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. But to craft workflows effectively, you need the right tools and people in place, plus an understanding of how different dependencies will affect the overall process.

Efficiency 136

Efficiency Design SME Budget Programs 136

Parse.ly

MAY 23, 2023

One of the biggest recent trends is the integration of subject matter experts (SMEs) into the content creation process to craft more thoughtful, in-depth, and insightful content that’s driven by industry insiders who genuinely understand their customers’ queries. to transcribe interviews streamlines this process.

Marketing AI 52

Marketing AI SME Tools Content 52

Content Marketing Institute

JUNE 24, 2021

Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard.

SME 135

SME Outreach Tips Organization 135

Content Marketing Institute

OCTOBER 25, 2022

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

SME 89

SME B2B Content Process 89

Marketing Insider Group

APRIL 10, 2023

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Present this information clearly and logically so that buyers can read it, absorb it, and factor it into their decision-making processes before they’ve scrolled past it.

PPC 289

PPC Paid Content eCommerce Allocation 289

Content Standard

MAY 5, 2021

Even so, there’s always room for improvement: marketers report that they sometimes struggle with lengthy onboarding processes, for example, and they find freelance writers don’t always deliver on the intended purpose behind an article. Simplify the onboarding process wherever possible. Here’s what they had to say.

SME 110

SME Case Studies Paid Search Agency Intent 110

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. A Step-By-Step Process for Managing Internal Blog Contributors.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Zoominfo

APRIL 12, 2021

One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. If back-office ERP and front-office CRM don’t connect, teams can’t “see” the complete buying process. How do you manage org-wide SMEs’ input and expertise?

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Want to make the most of your company’s collective expertise? Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 88

Paper Promotion SME Content 88

Martech

NOVEMBER 21, 2023

Einstein is the most successful… pic.twitter.com/1RXoc9ekeo — Marc Benioff (@Benioff) November 20, 2023 Salesforce is looking to bolster its AI SME bench following September’s launch of the Einstein 1 Platform. Business email address Subscribe Processing. Send me your cv directly to ceo@salesforce.com. Get MarTech! In your inbox.

Marketing AI 108

Marketing AI SME Salesforce.com PR 108

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. We make competitive assessments during the pre-sales process, with client discovery, and on a regular ongoing basis throughout an SEO program.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Zoominfo

APRIL 12, 2021

Integrate your tech stack One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. If back-office ERP and front-office CRM don’t connect, teams can’t “see” the complete buying process.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Content Standard

JULY 29, 2021

Let’s look at who these key stakeholders are and how to engage them in your content creation process. Each firm and content program varies in which stakeholders will become part of their process; however, there are a common set of stakeholder archetypes. Which Stakeholders Should I Work With?

SME 116

SME Content Marketing Paid Search Agency Planning 116

Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Martech

DECEMBER 13, 2023

He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. Business email address Subscribe Processing. Get MarTech! In your inbox.

SME 104

SME Custom Publishing Customer Surveys Landing Pages 104

Contently

AUGUST 5, 2020

Involve SMEs early in the process. Collaborating quickly and effectively with SMEs throughout the company had two big benefits. “We used our SMEs as real partners,” Dennis said. First, it helped them understand what their audience needed quickly. ” Research backs this up. ” Research backs this up.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

KoMarketing Associates

MAY 26, 2015

There are many solutions to this challenge, one being an extensive research process. I wanted to share a process for one of my favorite solutions, which is interviewing Subject Matter Experts (SMEs). No matter the industry or business, I always find keyword research a fun, exploratory process. Complete Keyword Research.

SME 120

SME B2B Marketing Planning Content Marketing 120

Biznology

MARCH 31, 2017

It’s all about pinpointing the right writers for the job, streamlining your process, and arming your team with the knowledge they need. Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Make it so!

SME 80

SME Ad Building Copywriting Content 80

Salesforce Marketing Cloud

NOVEMBER 15, 2021

If a mobile worker needs help solving a problem in the field, a subject matter expert (SME) can use a live video session to remotely guide them through preventive maintenance , repairs, or diagnoses. The SME provides targeted, step-by-step directions with annotations on their mobile device.

Work Management 98

Work Management Service SME Automation 98

Tiecas

MARCH 21, 2024

I once set up an online store for a manufacturer of safety equipment serving the refinery, marine, and cheese processing industries. This generated a new revenue stream and made the buying process frictionless for their customers. It’s about a continuous process of tracking, analyzing, and refining your marketing efforts.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. If you suspend disbelief about AI’s trustworthiness for the next ten minutes, you’ll see it can handle many chores of your research process. Both Perplexity and ChatGPT make this process easier.

Marketing AI 78

Marketing AI Research Tactics SME 78

Hubspot

APRIL 28, 2020

The government will now support short-term unsecured small-to-medium enterprise loans by providing 50% to lenders, guaranteeing up to $40bn in the process. Advice from this official government website says if you're interested in the Coronavirus SME Guarantee Scheme you should approach your financial institution for more information.

Small Business Marketing 91

Small Business Marketing SME Business Paid Search Agency 91

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book. It’s easy to forget budget items during the planning process.

Budget Programs 298

Budget Programs Paid Search Agency Content Marketing Planning 298

Content Standard

NOVEMBER 4, 2021

If a customer knows they can trust your brand to be a voice of reason in the decision-making process, that’s invaluable for both them and your brand. You can feature SMEs in your content directly with quotes or interviews, transforming their years of experience into actionable advice for your audience.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

BOP Design

MARCH 17, 2020

Stage of the buying or decision-making process. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! What are the common issues that our sales team addresses during the prospect decision-making process? Type of content.

SME 64

SME Content Trade Show Case Studies 64

KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. It’s essential to provide content that meets the needs of searchers, no matter what phase of the buying process they are in. Take advantage of any real-life resources available.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Walker Sands

NOVEMBER 14, 2019

While your SME is breaking down a topic, it’s important to listen so you can ask thoughtful follow up questions and recognize when a breakthrough answer happens. It’s not as critical with internal SME discussions as when you’re working with outside sources, but it’s always good practice to be upfront and clear.

SME 52

SME Tips PR Trigger Marketing 52

Exo B2B

JANUARY 30, 2024

Productivity, financing, marketing, logistics, business processes and human resources management. For marketing managers who are prepared to commit resources and review their business processes, the Internet offers the opportunity to improve the way customers are served, while optimizing operational efficiency.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

DivvyHQ

AUGUST 28, 2019

Let’s simplify with eight content planning hacks to streamline your process. But without a solid content plan, it’s almost impossible to be successful in your content efforts. So, perhaps it’s time we remove some of that trepidation.

Planning 62

Planning Process Content Buyer's Journey 62

Conductor

JULY 8, 2022

Dealing with business cases, procurement, infosec, and other internal processes can prevent you from achieving the value you need to reach—and surpass—your goals. When team members have questions, the internal SME can provide guidance around the platform’s functionality and assist others with their specific use cases.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion.

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

KoMarketing Associates

SEPTEMBER 24, 2015

Let’s take a look the content interview process and consider the ways such discussions can be leveraged to create informative, useful, and relevant content on behalf of clients: What do I mean by content interviews? As strange as it sounds, the actual interview is only the beginning of a successful content interview process.

SME 120

SME Content Marketing Proposals Work Management 120

Velocity Partners

NOVEMBER 1, 2023

So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? In this blog, we’re letting you in on what we do to prepare for and conduct SME interviews so we can get the most out of them. Those moments tend not to arrive organically in B2B SME interviews — you need to create them.

SME 82

SME Paid Search Agency B2B Marketing Ideal Customer Profiles 82