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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Experience.

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Google is allowing select sites to delay phase out of third-party cookies

Martech

While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. Google will only consider requests with confirmed breakage, and there’s an appeals process for clarification. Review process. Why we care. Get MarTech!

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Display expertise.

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The Impact of SmartBug's On-Site HubSpot Training

SmartBug Media

During any tech implementation, we often observe clients running into challenges ranging from underutilization to lack of alignment between sales, service, and marketing teams to inefficient processes. Some clients reach out to improve their sales, marketing, and customer success processes. The right fit?