ClearVoice

JANUARY 8, 2024

Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools. Then, perform A/B testing on content to improve results Salesforce reports: A customer relationship management (CRM) platform with powerful reporting capabilities.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Porch Group Media

JULY 7, 2021

With the plethora of online information and the increasing number of digital tools geared to simplify the home search process, homebuyers can take more control than ever before. Consumers have several online tools available to make the home search process faster and easier. The Mortgage Reports ). Digital Home Search.

Buy 95

Buy Process First-Mover Advantage Internet Marketing 95

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. The report is based on a survey of 4,000 consumers in the U.S.,

Buy 103

Buy Brand Identity Branding Loyalty 103

Salesforce Marketing Cloud

OCTOBER 25, 2021

It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Case studies in digital process automation and workflow orchestration. Case studies in digital process automation and workflow orchestration. But well worth the effort.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

KoMarketing Associates

MARCH 30, 2017

The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. Research During the B2B Buying Process. In addition, 49 percent claimed that they turn to their peers/colleagues during the buying process.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Promotions were common in the past year One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). Business email address Subscribe Processing.

Customer Surveys 122

Customer Surveys Promotion Marketing Report Trends 122

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Larger publishers are much better placed to undertake the data and process overhauls and training that the new environment requires.

Privacy 121

Privacy Paid Search Agency Ads Privacy Protection 121

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. If you read the latest data on agile marketing adoption side-by-side with the TEKsystems report, you will immediately see the parallels.).

Digital Transformation 92

Digital Transformation Work Management Marketing Management Process 92

Martech

APRIL 25, 2024

A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. This is based on a survey of more than 1,300 SMB owners and operators in North America, the U.K. ” The full report is available here. and Australia.

55

55

B2B Marketing Directions

MARCH 24, 2024

In most cases, a B2B buying process begins when a trigger event causes a business person (the potential buyer ) to feel a need or desire to solve a problem or seize an opportunity that may require a purchase. Google Survey Bain & Co. The rest of the B2B buying process still matters. Here are two recent examples.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Career priorities This year’s survey asked respondents about their career priorities for the first time. Download your copy of the 2024 MarTech Salary and Career Survey here.

Customer Surveys 108

Customer Surveys Work Management Budget Programs Promotion 108

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

Allocation 121

Allocation Marketing Budget Forecasting Lead Scoring 121

Martech

DECEMBER 6, 2023

This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Adalytics claims. Get MarTech!

Opt-out 116

Opt-out Advertising Agencies Advertisements Advertising 116

Sana Commerce

JULY 7, 2022

More and more, IT leaders are searching for solutions that support digital process automation. The never-before-seen statistics were compiled by Sapio Research and are based on surveys and interviews of over 1,000 IT leaders globally. This topic forms the basis for the first report in the collection of three.

Work Management 52

Work Management Marketing Management Process Automation 52

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Allocation 126

Allocation Marketing Report B2B Marketing B2B 126

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. On a high level, we figure out what our audience wants to read by studying our blog post data and sending surveys to our subscribers. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Business email address Subscribe Processing. 15% have privacy concerns about AI integration.

Marketing AI 120

Marketing AI Media Paid Search Agency Privacy 120

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Click here to take the survey Data solutions. over the coming years.

Marketing Management 104

Marketing Management Marketing Budget Budget Programs Forrester 104

SmartBug Media

AUGUST 1, 2019

In short, the marketing research process is the backbone of informed business and marketing decisions. As some savvy startups have learned, marketing research doesn't have to be expensive if you do it right and follow the right process. Let’s review best practices when going through the five-step marketing research process: 1.

Research 81

Research Process Planning Marketing Budget Creation 81

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You no longer need to refresh your browser to see updates.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

ClearVoice

NOVEMBER 1, 2022

A recent survey by Semrush shows that 97% of respondents state that content is an essential aspect of their marketing strategy. Content focused on the buying process aims to inform and become a trusted resource that customers will return to get the information they need. Why you need to map your content to the buyer’s journey.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Click here to take the survey Why we care. Get MarTech! In your inbox.

Campaigns 110

Campaigns Account Based Marketing B2B DemandBase 110

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 122

SMS Purchase Planning Mobile Marketing 122

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 116

Privacy Google Advertising Agencies Paid Search Agency 116

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. When using generative AI for new content, enter the process with strong ideas, specific examples and a unique perspective. For instance, our recent survey required organizing and analyzing text string responses. Google Search Central Up to 64.7%

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 126

Marketing Automation Services Marketing AI Marketing Automation Automation 126

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. If you’re ready to dive into the full report, you can download it here. Sidenote: AI is a hot topic, even in sales enablement processes.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Martech

FEBRUARY 8, 2024

They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech!

Guidelines 107

Guidelines Deliverability Transparency Click Rate 107