83 Exceptional Social Media and Marketing Statistics for 2014


What do 73% of reporters say press releases should contain? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 9 Social Networking Demographics Figures and Statistics.

51 Career-Changing Sales Productivity Statistics


The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Technology and Process.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

The following statistics present a snapshot of the current marketing automation landscape: 1. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report).

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. In a report by Publicity.ai The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions.

48 Shocking Social Selling Statistics


We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. The latest social selling statistics.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Until marketing, sales and the executives to whom they report change their mindset about how these two groups work together, the problem will be just as big – actually, probably bigger – five years from now. June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now.

14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. And less than 10% report using tactics like branded apps, podcasts, printed books, or games.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

PR: 73% of reporters think press releases should include images. Visual content is processed by the brain 60,000 times faster than text. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on.

50 amazing facts about Amazon.com to inspire your company


The company still reportedly hands out a “ Door Desk Award ” to employees who help implement any particularly thrifty ideas. This practice is to help all workers understand the customer service process. Amazon owns the patent on any one-click online checkout process.

6 Marketing Reports Used To Develop Competitive Advantage


And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. Social Media Adoption Slows For Fortune 500 by The Realtime Report.

LinkedIn State of Sales 2017: Top 5 Social Selling Statistics


Technology helps them build trust with prospects and customers, which is a crucial ingredient to the sales process. Trust helps them build good relationships, which are the cornerstone of a successful sales process. Sales technology is changing the game for sales pros.

The Statistics of Lead Nurturing for B2B


Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

The Statistics of Lead Nurturing for B2B


Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI


With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. In this post, we’ll look at the strategic moves you can make around performance measurement and reporting when doing account-based marketing.

Content Marketing Strategy: Five Essential Elements Based on 24 Stats


There are several useful methods for creating a strategy, including thinking like a reporter or using the ACKTT content strategy framework. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 6: The State of Search: 17 Illuminating SEO and SEM Statistics.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. Additionally, 80 percent of them consider product videos to be important in the purchasing process. It is that time in the year again.

60 Inspirational Holiday Marketing Statistics


Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. General Holiday Shopping Statistics. 1) ShopperTrak reported that $10.69 Online Holiday Shopping Statistics.

How Marketers are Rethinking the Content Generation Process [Interview]

KoMarketing Associates

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. WHICH STATISTIC FROM THIS REPORT SURPRISED YOU THE MOST? “I I think that is the key takeaway from this report.

Five levers of relevance for digital authors


I call these levers because they make heavy topics easier to process. Either someone is intensely interested in something or it is really easy for them to process it. Here relevant statistics that put the page in the context of the topic tend to work the best.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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Knowledge management in the age of social media


The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 This is one of the key reasons why knowledge management is fast gaining ground as companies have reported improvements across all departments after implementing it.

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17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. B2B Customer Perspective and Buying Process. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

What an efficient sales funnel can do for you [Analyst Report]


According to a new report by Aberdeen Group, “The Efficient Sales Funnel: Shorten the Path from Lead to Revenue,” only 49 percent of sales reps hit their targets in the average sales organization …. … Get the Aberdeen Group’s Report. Process. You can get the report here.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

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7 Staggering Statistics on Email Viewership [Data]


Take a look at the 3 most noteworthy stats from their email marketing report , and of course, read the marketing takeaways so you know what to do with all the awesome research. I do not read them in a house! I do not read them with a mouse!

3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

Modern B2B Marketing

Many companies aren’t able to report on marketing and sales efforts due to data and process issues. The end result is reporting that doesn’t make sense–or does it? What if there was no process for the scorekeeper to record statistics? Challenge #2: Lack of Process.

Is Data Science the Key to Marketing?

Navigate the Channel

Similar to security and customer outreach processes, certain elements of data science can be automated while other parts can be streamlined to give even the smallest startup the ability to siphon through enormous amounts of data in a timely manner. Is data science the key to marketing?

5 “Digital Breadcrumbs” Customers Leave for You to Follow


In fact, 89 percent of marketers report that the customer experience will be their main differentiator in 2017. Statistics provide some potential reasons, such as: Sixty percent of customers stop dealing with a company because they perceive an indifference from salespeople.

Customer Lifecycle Marketing: Reporting, Part 2

Marketing Action

By itself, this metric can be misleading because it highlights marketing costs, but it gains more meaning later in the process when you can compare it to value generated. How is the marketing lifecycle reporting relevant for your business?

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts


B2B marketing teams will be held accountable for more of the lead-to-revenue process. Simplifying and personalizing the buying process is now the key differentiator. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased.

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22 Tantalizing Content Marketing Stats and Facts


But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward.

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45 Phenomenal Email and Mobile Marketing Stats


Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Facebook and Twitter reported that mobile revenue in 2Q15 made up 76% and 88% of their total revenue, respectively.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

Only B2B - Untitled Article

Only B2B

15+ Demand Generation Statistics that Every Business Should Know. Let’s analyze 15 demand generation statistics that every demand marketer should know. Just like The Truckers Report, a forum for professional truck drivers.

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21 Spectacular SEO and Search Marketing Stats and Facts


As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. 89% of customers begin their buying process with a search engine.

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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

How to Speed Up the Process to Find and Hire Top Content Marketing Talent. Subscribe them to access performance reports in your marketing system or Google Analytics. Marketers must remain in writing process. Marketers must be involved in the process.

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process


Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process.

Buying Marketing Automation Software: A Best Practice Process

Modern B2B Marketing

But here’s an unbiased process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company. Statistically, you increase your likelihood for success simply by putting your goals on paper. Reduced time to pull reports.

Understanding How Buyers Make Decisions

Sales Intelligence View

This area of the brain processes emotions and responds to hormones. This part of the brain controls breathing and other automatic processes. They site statistical reports and explain how features work.

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