83 Exceptional Social Media and Marketing Statistics for 2014


What do 73% of reporters say press releases should contain? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 9 Social Networking Demographics Figures and Statistics.

10 Surprising Statistics About Marketing Technology

Modern Marketing

An outcome much in evidence in the pages of Digital Doughnut’s Transforming Marketing Technology report this summer.). Let’s give ourselves that reality check with 10 surprising statistics about marketing technology. Not numbers, not reports.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

The following statistics present a snapshot of the current marketing automation landscape: 1. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report).

5 Revealing Content Marketing Statistics From Skyword’s Original Research

Content Standard

This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). Download the complete report: bit.ly/InsidetheCMC. Download the 48-page report of original research and analysis: bit.ly/InsidetheCMC.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Until marketing, sales and the executives to whom they report change their mindset about how these two groups work together, the problem will be just as big – actually, probably bigger – five years from now. June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now.

The Statistics of Lead Nurturing for B2B


Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

The Statistics of Lead Nurturing for B2B


Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. In a report by Publicity.ai The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions.

LinkedIn State of Sales 2017: Top 5 Social Selling Statistics


Technology helps them build trust with prospects and customers, which is a crucial ingredient to the sales process. Trust helps them build good relationships, which are the cornerstone of a successful sales process. Sales technology is changing the game for sales pros.

3 Steps to Build Reports that Drive ROI

Modern Marketing

The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

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6 Marketing Reports Used To Develop Competitive Advantage


And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.

20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

PR: 73% of reporters think press releases should include images. Visual content is processed by the brain 60,000 times faster than text. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI


With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. In this post, we’ll look at the strategic moves you can make around performance measurement and reporting when doing account-based marketing.

Five levers of relevance for digital authors


I call these levers because they make heavy topics easier to process. Either someone is intensely interested in something or it is really easy for them to process it. Here relevant statistics that put the page in the context of the topic tend to work the best.

3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

Modern B2B Marketing

Many companies aren’t able to report on marketing and sales efforts due to data and process issues. The end result is reporting that doesn’t make sense–or does it? What if there was no process for the scorekeeper to record statistics? Challenge #2: Lack of Process.

22 Tantalizing Content Marketing Stats and Facts


But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward.

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Customer Lifecycle Marketing: Reporting, Part 2

Marketing Action

By itself, this metric can be misleading because it highlights marketing costs, but it gains more meaning later in the process when you can compare it to value generated. How is the marketing lifecycle reporting relevant for your business?

MQL 36

How Marketers are Rethinking the Content Generation Process [Interview]

KoMarketing Associates

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. WHICH STATISTIC FROM THIS REPORT SURPRISED YOU THE MOST? “I I think that is the key takeaway from this report.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

50 amazing facts about Amazon.com to inspire your company


The company still reportedly hands out a “ Door Desk Award ” to employees who help implement any particularly thrifty ideas. This practice is to help all workers understand the customer service process. Amazon owns the patent on any one-click online checkout process.

31 Sensational Social Media Marketing and PR Stats and Facts


Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. 75% of customers say they use social media as part of the buying process. 6 Social PR Statistics and Facts.

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45 Phenomenal Email and Mobile Marketing Stats


Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Facebook and Twitter reported that mobile revenue in 2Q15 made up 76% and 88% of their total revenue, respectively.

Stats 99

21 Spectacular SEO and Search Marketing Stats and Facts


As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. 89% of customers begin their buying process with a search engine.

Stats 94

Understanding How Buyers Make Decisions

Sales Intelligence View

This area of the brain processes emotions and responds to hormones. This part of the brain controls breathing and other automatic processes. They site statistical reports and explain how features work.

Buy 32

Knowledge management in the age of social media


The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 This is one of the key reasons why knowledge management is fast gaining ground as companies have reported improvements across all departments after implementing it.

[Report] What Does Demand Generation Mean to You?

Modern B2B Marketing

But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list. Notable Demand Generation Statistics. Report] What Does Demand Generation Mean to You?

48 Shocking Social Selling Statistics


We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. The latest social selling statistics.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

Building a Marketing Technology Stack for Your Demand Generation Efforts


Generating demand in the account-based marketing environment isn’t a process you should leave to chance, but one that requires a concerted, coordinated effort to optimize available data and insights. B2B Lead to Sale Process Marketing Strategy

7 Staggering Statistics on Email Viewership [Data]


Take a look at the 3 most noteworthy stats from their email marketing report , and of course, read the marketing takeaways so you know what to do with all the awesome research. I do not read them in a house! I do not read them with a mouse!

Metrics to Help You Track Brand, Demand, and Expand


The company set out to create thought leadership, and they generated enough exposure to win the “Killer Content Award” for Best Influencer Campaign from Demand Gen Report. Use content marketing metrics to tell a story and illustrate the before-and-after statistics for greater impact.

60 Inspirational Holiday Marketing Statistics


Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. General Holiday Shopping Statistics. 1) ShopperTrak reported that $10.69 Online Holiday Shopping Statistics.

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process


Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process.

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas.

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12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011


2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success.

Buying Marketing Automation Software: A Best Practice Process

Modern B2B Marketing

But here’s an unbiased process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company. Statistically, you increase your likelihood for success simply by putting your goals on paper. Reduced time to pull reports.

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

Consider the following statistics: 57% of the buying process happens before a buyer contacts sales. Strategy B2B marketing DemandGen Reports Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost.

18 (of the) Best Web Analytics Guides of 2011


35+ tips and tricks for sexier Google analytics reports by Webdistortion. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. ” Creating Custom Reports in Google Analytics by PPC Hero.

Interesting content marketing trends to watch for in 2017


With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan.