83 Exceptional Social Media and Marketing Statistics for 2014


What do 73% of reporters say press releases should contain? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 9 Social Networking Demographics Figures and Statistics.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant.

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. In a report by Publicity.ai The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

The Sales Enablement Handbook

statistical sales trends, analysing them, and searching for insights. reports which are presented to different. sales process. consistently with champions and key stakeholders throughout the sales process. improving the sales process. Seamless Process.

35+ Statistics About Dirty Data


Here are 36 statistics about dirty data that highlight the importance of database maintenance. The Consequences: Companies reported that lead generation (80%), marketing (66%), finance (30%) and customer relationships (54%) were the business processes most affected by dirty data.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

The following statistics present a snapshot of the current marketing automation landscape: 1. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report).

51 Career-Changing Sales Productivity Statistics


The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Technology and Process.

10 Surprising Statistics About Marketing Technology

Modern Marketing

An outcome much in evidence in the pages of Digital Doughnut’s Transforming Marketing Technology report this summer.). Let’s give ourselves that reality check with 10 surprising statistics about marketing technology. Not numbers, not reports.

90+ Important B2B Content Marketing Statistics


For this reason, we’ve compiled more than 90 statistics about the current state of B2B content marketing. Keep reading these content marketing statistics for new insights, best practices, and inspiration. These B2B marketers haven’t made content marketing a process yet ( source ).

14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. And less than 10% report using tactics like branded apps, podcasts, printed books, or games.

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48 Shocking Social Selling Statistics


We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. The latest social selling statistics.

100+ B2B Marketing Statistics You Cannot Miss!


Industry statistics is one of the best sources of this information. Generating leads is considered the biggest challenge for 63% of marketers ( State of Inbound Report , 2017). Demand Gen Report, 2016) (Source: [link] ).

Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

According to the report, the top metrics used to measure ROI of sponsorship are total sponsorship investment financial return, total media exposure financial return, and product or service sales.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. Social Media Adoption Slows For Fortune 500 by The Realtime Report.

5 Revealing Content Marketing Statistics From Skyword’s Original Research

Content Standard

This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). Download the complete report: bit.ly/InsidetheCMC. Download the 48-page report of original research and analysis: bit.ly/InsidetheCMC.

Report: Mobile Organic Search Visits on the Rise

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for the second quarter of 2018, and statistics showed that total site visits driven by organic search rose 2 percent year-over-year in Q2 2018, up from flat growth a quarter earlier.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. Additionally, 80 percent of them consider product videos to be important in the purchasing process. It is that time in the year again.

6 Marketing Reports Used To Develop Competitive Advantage


And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.

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The Statistics of Lead Nurturing for B2B


Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

The Statistics of Lead Nurturing for B2B


Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

3 Steps to Build Reports that Drive ROI

Modern Marketing

The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

PR: 73% of reporters think press releases should include images. Visual content is processed by the brain 60,000 times faster than text. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

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50 amazing facts about Amazon.com to inspire your company


The company still reportedly hands out a “ Door Desk Award ” to employees who help implement any particularly thrifty ideas. This practice is to help all workers understand the customer service process. Amazon owns the patent on any one-click online checkout process.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI


With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. In this post, we’ll look at the strategic moves you can make around performance measurement and reporting when doing account-based marketing.

How Marketers are Rethinking the Content Generation Process [Interview]

KoMarketing Associates

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. WHICH STATISTIC FROM THIS REPORT SURPRISED YOU THE MOST? “I I think that is the key takeaway from this report.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Until marketing, sales and the executives to whom they report change their mindset about how these two groups work together, the problem will be just as big – actually, probably bigger – five years from now. June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now.

ABM Expert Guide to Measuring, Testing and Reporting Engagement Data


It’s important to engage your influencers early in the sales cycle because they often have a lot of sway in that group decision-making process. It’s important to know the general concepts, like statistical significance. What and How to Report ABM to Executives.

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60 Inspirational Holiday Marketing Statistics


Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. General Holiday Shopping Statistics. 1) ShopperTrak reported that $10.69 Online Holiday Shopping Statistics.

Five levers of relevance for digital authors


I call these levers because they make heavy topics easier to process. Either someone is intensely interested in something or it is really easy for them to process it. Here relevant statistics that put the page in the context of the topic tend to work the best.

LinkedIn State of Sales 2017: Top 5 Social Selling Statistics


Technology helps them build trust with prospects and customers, which is a crucial ingredient to the sales process. Trust helps them build good relationships, which are the cornerstone of a successful sales process. Sales technology is changing the game for sales pros.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. B2B Customer Perspective and Buying Process. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Knowledge management in the age of social media


The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 This is one of the key reasons why knowledge management is fast gaining ground as companies have reported improvements across all departments after implementing it.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats


There are several useful methods for creating a strategy, including thinking like a reporter or using the ACKTT content strategy framework. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 6: The State of Search: 17 Illuminating SEO and SEM Statistics.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process


Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process.

7 Staggering Statistics on Email Viewership [Data]


Take a look at the 3 most noteworthy stats from their email marketing report , and of course, read the marketing takeaways so you know what to do with all the awesome research. I do not read them in a house! I do not read them with a mouse!

Understanding How Buyers Make Decisions

Sales Intelligence View

This area of the brain processes emotions and responds to hormones. This part of the brain controls breathing and other automatic processes. They site statistical reports and explain how features work.

Customer Lifecycle Marketing: Reporting, Part 2

Marketing Action

By itself, this metric can be misleading because it highlights marketing costs, but it gains more meaning later in the process when you can compare it to value generated. How is the marketing lifecycle reporting relevant for your business?