Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 105

Process SEO B2B Marketing Lead Scoring 105

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. Meanwhile, 60% cited a lack of data management processes. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

AUGUST 17, 2022

However, new research suggests that the majority are not satisfied with the CRM solution they are currently using. Insightly recently published “The State of CRM” report, and statistics indicated that most respondents (62%) were only “somewhat satisfied” with their existing CRM platform, and 15% were “somewhat unsatisfied” altogether.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. As the report concludes, “Expect to see more millennials taking part and taking charge of buying decisions.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Equips Sales Reps With Data-Fueled Insights.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 91

Analysis Marketing AI Examples SWOT 91

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Along with tech industry analyst firm IDC, TrustRadius looked at how tech companies are adapting to the current environment: how they are changing spending plans, business processes, and priorities for the rest of 2020. ” There’s much more.

Research 332

Research Paid Search Agency Case Studies Planning 332

KoMarketing Associates

MARCH 23, 2021

However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data. Ascend2 recently published the “Using Intent Data” report, and statistics showed that just 28% of marketers say they have an intent data strategy in place and it is measurable.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. About 36% pointed to complex processes/workflows, and 29% said there was frustration between departments. Approximately 22% of sales personnel said the same.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.)

Research 52

Research B2B Purchase Intent Paper 52

Contently

FEBRUARY 16, 2023

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

KoMarketing Associates

SEPTEMBER 26, 2018

Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments. This is according to new research from TimeTrade, published in the “What Buyers Want: The State of the B2B Buyer Experience” report.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

Zoominfo

DECEMBER 7, 2022

Employees of firms with 2-D diversity are 45% likelier to report a growth in market share over the previous year and 70% likelier to report that the firm captured a new market.” – Harvard Business Review Best Practices for Implementing DE&I in Your Hiring Process Implementing a DE&I program is easy to say, but hard to do.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Sidenote: AI is a hot topic, even in sales enablement processes.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Research shows that there have been many benefits for marketers who are utilizing location data.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

Martech

SEPTEMBER 5, 2023

Dig deeper: The 7 B2B website essentials: What customers want While only 31% of marketing budgets now include allocations for AI, 75% of B2B marketing managers reported increased AI marketing spending from last year. The top uses for AI were content ideation (42%), data collection (41%), ad optimization (40%), and market research (37%).The

Allocation 116

Allocation Marketing Report B2B Marketing B2B 116

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Porch Group Media

OCTOBER 20, 2022

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Understand why marketers need to implement omnichannel marketing strategies to engage new movers across the entire decision process.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report. Get MarTech! In your inbox.

Enterprise Management 100

Enterprise Management Consulting Work Management Marketing Management 100

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. This awoke a sleeping giant: content marketing. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Zoominfo

MARCH 27, 2019

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. In fact, a staggering 72.3%

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Contently

FEBRUARY 21, 2023

Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. It uses artificial intelligence, machine learning, computer science, and linguistics to process and analyze written or spoken language and convert it into data. Humans are still the primary drivers of content.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. consumers with the help of research firm Censuswide. Business email address Subscribe Processing. Most marketing budgets as they stand prioritize email — a good start.

Budget Programs 104

Budget Programs Marketing Report Marketing Management Marketing Budget 104

ANNUITAS

MARCH 21, 2023

The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. Automation boosts forecast satisfaction.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. The report does acknowledge that the vast majority of consumers don’t think about a brand’s positions on issues when deciding to buy.

Gartner 111

Gartner Marketing Report Planning Paid Search Agency 111

Contently

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Process 172

Process Planning Work Management Marketing Management 172

Heinz Marketing

OCTOBER 21, 2021

New Research from Integrate and Heinz Marketing. Here are a few key insights from our research that may resonate with you and your team. In fact, our research shows: 22% of respondents say their teams are siloed with low shared responsibility across functions. Greater coordination of processes and teams. Get the Report.

Marketing Report 113

Marketing Report Paid Search Agency Planning Marketing & Strategy 113