Why Process Transformation Fails
FEBRUARY 18, 2014
As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. If true process change is going to occur in organizations, it has to be supported and driven by leadership.
Analyze your target’s buying process, for greater marketing efficiency
OCTOBER 7, 2016
B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it.
Digital transformation failure recipes: the content and process integration deficit
SEPTEMBER 11, 2016
As we know, digital transformation is happening everywhere and a large majority of organizations say they are in a digital transformation process.
A new process to quantify content marketing success
grow - Practical Marketing Solutions
SEPTEMBER 17, 2015
I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. A content marketing measurement process. The Process. This report helped expose flaws in our process I never knew existed.
5 Key Aspects of Accurate Marketing Automation System Software Pricing
Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today
Aligning To Revenue: A Complete Marketing Planning Process
MAY 11, 2017
In this post we cover a marketing planning process to assist marketing leaders in navigating growth and align to revenue. Every Marketing Planning Process Depends On Accurate Measurement. Measurement encompasses the right technology and reporting processes.
How the Brain Processes Different Types of Content [Infographic]
DECEMBER 5, 2016
For example, did you know that the human brain processes videos 60,000X faster than text? Sometimes, the movie adaptation of a book is better than the book itself.
Content marketing: how process powers success
DECEMBER 17, 2015
Which brings us to the topic of process. Process – that larger plan – gives you a framework within which the preparation becomes a step toward your goal. That X, Y, and Z now becomes your process. That’s the beauty of processes and systems. Everybody wants to win.
7 Benefits of a Prescriptive Sales Process
Your Sales Management Guru
AUGUST 25, 2014
7 Benefits of a Prescriptive Sales Process. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. By spelling out the steps that the A performer often uses intuitively in her sales process, you can develop the rest of your sales staff.
The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
MARCH 18, 2014
There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Step Two: Process.
The Unsung Heroes of the Sales Process
FEBRUARY 6, 2017
They are the architects of an efficient, repeatable and scalable process. The domain of Sales Ops is incorporating this brave new world of technology into a process that makes teams more productive. They work quietly in the shadows.
Feeding Sales Is a Process, Not a Project.
OCTOBER 8, 2015
They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. For sure, this process this is nonlinear, and there’s no way you could have predicted it.
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process.
Lead Generation for Industrial Companies is a Process not a Campaign
Industrial Marketing Today
JUNE 18, 2015
Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today.
Three Ways To Bring Your Customers Into The Content Creation Process
B2B Marketing Insider
MARCH 23, 2017
The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group. Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes.
The Trade Show Follow Up Process
OCTOBER 2, 2014
The post The Trade Show Follow Up Process appeared first on Salesfusion. Events Sales CRM
The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)
Writing on the Web
SEPTEMBER 4, 2015
Do you struggle with the creative process of writing blogs ? Trust the process and get busy. The same is true for writing quality content – blog posts are written by following a creative process. Do you cringe when you need to find a topic for your blog? You’re not alone.
Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]
FEBRUARY 3, 2015
He goes on to explain how this approach translates into a more productive process for both buyer and seller. On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show.
An inside view of the blogging process
grow - Practical Marketing Solutions
APRIL 8, 2012
Here is an insight into my typical blogging process: THE BIRTH OF A BLOG POST. I am constantly bombarded with ideas so collecting inspiration for topics is a continuous process. As I wrote this, I was struck by how radically different my process is from Mitch’s.
How to Validate Your Blog Post Topics: A 3-Step Process
NOVEMBER 29, 2016
To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. How to Validate Your Blog Post Topics: A 3-Step Process.
How Your Brain Processes Logos [Infographic]
OCTOBER 17, 2014
A whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it -- and it all has to do with color, shape, meaning, prior experience with the brand, and so on. Take a second to sit back and think about your favorite brand.
My online influencer research and engagement process
JULY 28, 2015
So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. The post My online influencer research and engagement process appeared first on Biznology.
Don't Fix Your Marketing Process
Customer Experience Matrix
AUGUST 10, 2010
Marketers need people, processes and technology that allow them to react quickly to new opportunities. So far, his main points have been that the role of B2B marketing has expanded to cover the entire buying cycle from initial lead generation through closed deals and that new technology must be accompanied by changes in people, process and content to have an impact. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget?
New Report: Improve The B2B Buying Process With Social Proof Marketing
AUGUST 3, 2015
So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Social proof is a must for attracting more potential customers, edging out competitors later in the buying process, and closing deals faster.
Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion
JULY 8, 2015
The post Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion appeared first on Salesfusion.
Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology
MARCH 1, 2017
Typically, most adoption and change management challenges are due to one or more of these three essential criteria being out of balance: People, Processes, and Technology. Processes. Define & Document Your Process: Marketing runs on processes.
Content marketing metrics – process metrics and outcomes metrics
MARCH 20, 2015
There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content.
Streamline The Sales Process With Digital Marketing Solutions
AUGUST 18, 2015
With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Businesses not operating at peak efficiency will soon find themselves going under.
Continuum and Process vs. Event, Project or Campaign Thinking
JANUARY 7, 2015
It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. One of his new objectives is […] The post Continuum and Process vs. Event, Project or Campaign Thinking appeared first on Avitage
Top 7 Reasons to Automate Business Processes
MAY 30, 2016
Robots have begun taking over the world, but it’s not as malicious as the science fiction writers made it out to be. Modern technology is rapidly replacing the need for human labor, and it’s enabling businesses to be more efficient and economically fruitful.
In Search of the Perfect Writing Process [Podcast]
B2B Marketing Insider
MARCH 11, 2017
What is your writing process? We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr. The post In Search of the Perfect Writing Process appeared first on Unthinkable.
Lead Generation: Streamlining the process for quality over quantity
B2B Lead Generation Blog
JUNE 30, 2014
According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. Challenge your process.
5 Ways to Speed Up Your Content Editorial Process
Modern B2B Marketing
MARCH 3, 2016
So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. This is a key factor in speeding up your editorial process.
What a Basic Sales Process Looks Like [Infographic]
OCTOBER 4, 2015
Think of a defined sales process as the outline of selling. Without a concrete sales process, reps create their own strategies, which gives rise to two negative results: Depending on how the rep approaches sales, they might provide a bad experience for the buyer.
Four Sales and Marketing Processes that Demand Marketing Automation
JULY 14, 2014
The post Four Sales and Marketing Processes that Demand Marketing Automation appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you.
The Time has Come for CMOs to Rethink Their Marketing Organization and Processes
SEPTEMBER 1, 2015
One of the 5 solutions identified was " Rethink Your Marketing Organization and Processes."
Four Tips to Survive the Event Planning Process
SEPTEMBER 23, 2014
The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. Figure out how we’ll you’re doing by measuring every step of the process.
The Branding Process for Professional Services Firms
FEBRUARY 13, 2017
The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. This process is adapted from the one we use at Hinge — a program based on a decade of research into thousands of high-growth firms.