Everything Technology Marketing

Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012.

Trending Sources

A Simple B2B Marketing Framework

Everything Technology Marketing

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms.

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

This educational process replaces the old golf course method of developing trust. Online trust is developed through the educational process, and therefore the most trusted firm is the one that gets selected. The key to marketing success online is educating prospects.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

6 - Focus on pull/inbound marketing tactics This reflects the continued power shift of buyers moving firmly into the driver’s seat, initiating, and controlling the buying process. Happy New Year! It is January and time again for the obligatory 2011 predictions.

Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

This individual is responsible for keeping the process rooted in the path and realities of the firm. Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Never before have marketers had the opportunity to understand their audiences in such fine, precise, and comprehensive detail.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation).

Top-7 Challenges for B2B Marketers

Everything Technology Marketing

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging.

A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences.

5 Steps to B2B Marketing Success

Everything Technology Marketing

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Finally, the new 2013 B2B Lead Generation Report is available!

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Such a systematic marketing operations approach brings structure, process and accountability to the marketing function.

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

This article outlines a ten-step process any size company can use to successfully enter a new market. What are the characteristics of the ideal customer and their buying process? Understanding and documenting the customer buying process will be pivotal to knowing which influencers to approach, what thought leadership venues to secure, which tools are preferred and at what point in the buying process prospective customers want and use these tools.

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Your marketing organization will need the right people, processes, data and technology. Performing customer analytics takes process, tools, and analytical skills but the payoff is better targeted relevant interactions with prospects and customers in order to improve customer loyalty, profitability and of course your marketing organization’s effectiveness. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.”

Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

Unless both sales and marketing teams work hand in hand and agree on the lead generation goals, process, and qualification criteria, your lead gen money and efforts will go to waste. Here comes part two of the lead generation checklist series by Brian Carroll. The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing.

Fixing the Crisis in Marketing

Everything Technology Marketing

This approach replaces the static, long timeframe planning approach common in most marketing departments today with an agile approach that emphasizes team collaboration over process, quick iterative adjustments to changes over plan adherence.

Why Process Transformation Fails

ANNUITAS

As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. If true process change is going to occur in organizations, it has to be supported and driven by leadership.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Even calling it a process seems overblown. Er, my process. A process.

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Looking to enhance sales lead performance? Put process before technology.

ViewPoint

So start by engineering your processes to focus on lead quality not quantity. We had a conversation about the importance of process surrounding Market, Media, Message and Metrics. Before buying new technology, define the processes your organization needs to make the most impact. Lead Generation Marketing & Sales Alignment Sales Process Lead Nurturing Outbound Marketing

3 Ways Marketing Ops Can Improve Your Planning Process

Modern Marketing

So, what can you do to improve your marketing planning process? They live and breathe strategy, data, and process, making them the perfect steward of the marketing plan. Rather than inventing your own process or terminology, work with an external source.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it.

Digital transformation failure recipes: the content and process integration deficit

i-Scoop

As we know, digital transformation is happening everywhere and a large majority of organizations say they are in a digital transformation process.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. A content marketing measurement process. The Process. This report helped expose flaws in our process I never knew existed.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. The Buying Process is More Competitive. The Buying Process is More Social.

MQL to SQL: The Qualification Process [Infographic]

B2B Marketing Insider

The post MQL to SQL: The Qualification Process [Infographic] appeared first on Marketing Insider Group. The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy.

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The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Step Two: Process.

Make Your Marketing More Efficient with Repeatable Processes

Act-On

Taking the time to set up templates and repeatable processes ahead of time actually makes me speedier. Let’s look behind the curtain to see how I use these processes to save time. What is a repeatable process? Why not formalize a process? Why you need a repeatable process.

How the Brain Processes Different Types of Content [Infographic]

Hubspot

For example, did you know that the human brain processes videos 60,000X faster than text? Sometimes, the movie adaptation of a book is better than the book itself.

Content marketing: how process powers success

Biznology

Which brings us to the topic of process. Process – that larger plan – gives you a framework within which the preparation becomes a step toward your goal. That X, Y, and Z now becomes your process. That’s the beauty of processes and systems. Everybody wants to win.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process.

The Unsung Heroes of the Sales Process

LeanData

They are the architects of an efficient, repeatable and scalable process. The domain of Sales Ops is incorporating this brave new world of technology into a process that makes teams more productive. They work quietly in the shadows.

Aligning To Revenue: A Complete Marketing Planning Process

bizible

In this post we cover a marketing planning process to assist marketing leaders in navigating growth and align to revenue. Every Marketing Planning Process Depends On Accurate Measurement. Measurement encompasses the right technology and reporting processes.

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Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today.

The Trade Show Follow Up Process

Salesfusion

The post The Trade Show Follow Up Process appeared first on Salesfusion. Events Sales CRM

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Trust the process and get busy. The same is true for writing quality content – blog posts are written by following a creative process. Do you cringe when you need to find a topic for your blog? You’re not alone.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

He goes on to explain how this approach translates into a more productive process for both buyer and seller. On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show.

An inside view of the blogging process

grow - Practical Marketing Solutions

Here is an insight into my typical blogging process: THE BIRTH OF A BLOG POST. I am constantly bombarded with ideas so collecting inspiration for topics is a continuous process. As I wrote this, I was struck by how radically different my process is from Mitch’s.

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How Your Brain Processes Logos [Infographic]

Hubspot

A whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it -- and it all has to do with color, shape, meaning, prior experience with the brand, and so on. Take a second to sit back and think about your favorite brand.

Three Ways To Bring Your Customers Into The Content Creation Process

B2B Marketing Insider

The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group. Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes.