Tony Zambito

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Buyer Aligned Sales Processes Are In Need Of A Redesign To Succeed In A New Era For B2B

Tony Zambito

For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. And let us not forget – new processes. Developing sales processes with the intent of speeding up a buyer’s journey through each of the stages. . What does that actually mean today?

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Three Buyer Insights To Consider When Engaging B2B Buyers In A COVID-19 World

Tony Zambito

The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. What is different, qualitatively, is buyers appear to be expanding their online research further into the purchase decision process. Speeding Up Of Buying Processes. It is possible this has moved to 80% To 85%.

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The Virus Has Changed. So Have Buyers.

Tony Zambito

Not only are buyers changing but also buying processes are changing. With buyers and buying processes changing in waves, peaks, and valleys in a new reality, this can no longer be the case. This latest Omicron variant is causing and will cause even more changes related to behaviors, perceptions, emotions, and more.

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Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

Over the years, B2B sales have adopted a multitude of processes, systems, methodologies, and technologies to facilitate B2B selling. The pandemic has only compounded sales leaders’ challenge – how to align sales processes and systems with buyers. . Aligning With A New Era Of Buyer Interactions. But does not stop there.

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5 Ways To Supercharge Your Personalization With Buyer Persona Insights

Tony Zambito

The pandemic is creating a “new world order” in how buying processes are governed, how buyers source, how buyer research, and the list can go on and on. For content to resonate and sales to make sense during buyer conversation, you will need to know a lot more about the “new world order” of buying processes.

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Rethinking Buyer Insights in a Changing World?

Tony Zambito

In the new realities of today, this type of lengthy process will no longer work. The study or report orientation has traditionally been a lengthy process. Buyer insights will need to become a building-up process. An iterative process. Not with the pace of rapid change happening. Instead of an end, it never ends.

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Put Insights at the Heart of Buyer-Focused Strategies

Tony Zambito

That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers. The processing and production of data, information, and intelligence can turn into an overwhelming burden. What business leaders today need to be on guard for is this.