Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. And that requires a lot of relevant content mapped to each stage of that buying process. MarketingSherpa.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 16, 2009

Too many whitepaper providers are hiding their documents behind a registration process. Furthermore, some of your competitors are not using a registration process to distribute their papers, which helps them stay ahead of the crowd. It can also spread faster and more efficiently, be talked about, generate discussions.

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Ambal's Amusings

MAY 27, 2010

" Match Content to the Buying Process " Ardath Albee's Bio. Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JANUARY 21, 2010

If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy. in January 2008.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

APRIL 3, 2012

Others may follow a rather extended process, and channelize your content via some designated authority. You may have to follow a comprehensive process, but your efforts will revert in good traffic to your website. Guest blogs can be your revered tool in content marketing strategy. Blog rolls and shout outs.

Interactive Marketing 100

Interactive Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

Ambal's Amusings

DECEMBER 27, 2012

Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.

Content Marketing 100

Content Marketing Planning Work Management Multi-Channel 100

Ambal's Amusings

JULY 19, 2012

It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage directly with their customers. Who is the book intended for?

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Ambal's Amusings

FEBRUARY 3, 2010

What process or problem can you help others simplify? Be enthusiastic and honest about the process: Showing the ups and downs of your journey is what will keep people interested. If Julie Powell had said she was going to try a Julia Child recipe "every week or so", the concept would have been much less appealing.

Blogger 100

Blogger Tagging Creativity Communities 100

Ambal's Amusings

JUNE 2, 2010

Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. It's called White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

JANUARY 7, 2010

“ Not Targeting the Right Stage in the Sales Process ” Cindy King's Bio. Not Targeting the Right Stage in the Sales Process. You must spend the time to clearly identify what your primary goal is and how this fits into the overall sales process. Where is he in the sales process? Cindy King.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

OCTOBER 26, 2011

Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.

Work Management 100

Work Management Marketing Management Content Marketing Planning 100

Ambal's Amusings

MAY 30, 2012

Artificial Intelligence : Another unique and interesting feature is the smart artificial intelligence technology like natural language processing that learns based on your content approval patterns. Top grade content creation toolset : Curata has features like push-button tools for publishing, sharing, and promoting your curated.

Tools 100

Tools Planning Content Marketing Curation 100

Ambal's Amusings

DECEMBER 17, 2009

Mapping Content to the Buying Process - Slidecast. The speed of change requires that marketers keep their content development process fluid over time. Plan your editorial calendar to cover the buying process, but develop it incrementally, adjusting as needed to match your buyers’ shifting perceptions and priorities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 9, 2009

For example, you can use a flowchart diagram to explain a complicated process, instead of explaining each step in a lot of detail. The old adage, “ Show don’t tell ” is critical to successful content writing and marketing. Then accentuate the visual with shorter, punchier bullet points.

Content Marketing 100

Content Marketing Landing Pages Content Webinar Metrics 100

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Mapping Content to the Buying Process - Slidecast. Ardath Albee Recommends. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

OCTOBER 29, 2009

That’s a wholly different process that requires us to develop different skill sets in order to work effectively. Ardath Albee: Create content for each stage of the buying process that’s focused on delivering value from the buyers’ perspective. Ardath Albee: Know your prospects and customers really well.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

OCTOBER 15, 2009

Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MAY 12, 2010

Furthermore, they'll seize the opportunity to set themselves apart by making it easy for prospects to access and consume information specific to their role and place in the buying process. Stephanie Tilton's Marketing Action for 2010. In 2010, marketers should: Develop comprehensive buyer personas.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

APRIL 21, 2010

While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you. Retain good outside counsel to help optimize your site, blog, and individual content assets for natural search. Recommended Resources. The BuyerSphere Project — Gord Hotchkiss.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

FEBRUARY 16, 2010

a B2B content and research publishing platform comprised of a SG&A taxonomy and micro-sites focused on Optimizing people, process and technology. " Seamus Walsh is Founder of Vazt Global Inc. , Seamus Walsh. Blog The Content Advisor Twitter SeamusWalsh. "Publish your videos on a private media channel."

Video Marketing 100

Video Marketing Broadcasting Marketo Custom Publishing 100

Ambal's Amusings

DECEMBER 30, 2009

If a blog offers an educational series of how-tos, or an insightful breakdown of a particular process, it looks and feels authoritative. If you know that at the end of the month you'll be writing about a particular subject, you'll have the lead time you need to promote the relevant post among the people who will be interested.

Planning 100

Planning Network Marketing Social Networks Social Media 100

Ambal's Amusings

SEPTEMBER 17, 2009

” The goal of each presale engagement should be to create content that will really make a difference in your prospect’s buying process. How you engage will depend on factors that will change from company to company such as where their company is in the buying process and what their role is in that process.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

MAY 17, 2010

If your prospect’s buying process is six months, or longer, you’re still trying to control how and when they buy. They will realize that engaging prospects consistently across the complete buying cycle drives more viable sales opportunities into their pipeline. This approach doesn’t work.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

AUGUST 26, 2009

Measuring online sentiments for a brand is a time consuming but invaluable process. Reviews and ratings is a sought-after feature for users and studies have shown that it does have an influence on perceptions and sales. Nothing groundbreaking here.

Analysis 100

Analysis Brand Identity Branding Thought Leadership 100

Ambal's Amusings

DECEMBER 8, 2009

My marketing group recognized that the individuals our organization had to target were business rather than technical professionals that played a significant role with the final decision and procurement process. I started the process in April, and finished the first draft by the end of September.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 10, 2010

In his book, he talks about his video-making process, which is deliberately unscripted and simply produced. He has been famously featured on Conan O'Brien and other talk shows, noted as a maverick in the traditionally snobby wine world. To that I reply, why are you even worrying about that?

Thought Leadership 100

Thought Leadership Word of Mouth Trust Marketing Planning 100

Ambal's Amusings

OCTOBER 28, 2009

Can you walk me through the process of developing a content marketing concept? Get specifics, details and concrete examples - they typically make the interview more entertaining and human. Can you give a specific example of how your company uses content marketing? What are some indicators of a successful content marketing strategy?

Peer-to-peer 100

Peer-to-peer Marketing & Strategy Marketing Proposals Viral Marketing 100

Ambal's Amusings

MARCH 10, 2010

Michael Griego: Besides technology companies, I am also engaged with some non-tech professional services companies looking to enhance their “business development” (read “sales”) skills and processes.

Effectiveness 100

Effectiveness Gartner Marketing Management Rules 100

Ambal's Amusings

SEPTEMBER 22, 2009

In these sessions, the demand is for a simple, step-by-step process anyone – not just professional writers – can fulfill. With simplicity in mind, Making Your Case has been designed to: Break the case study into three basic sections: challenge, solution, results.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

Transitioning prospects through each stage of the buying process works best with a combination of free and opt-in content. Mapping Content to the Buying Process - Slidecast. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision. Think right time, right information.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Mapping Content to the Buying Process - Slidecast. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. By Joe Pulizzi and Newt Barrett. MarketingSherpa.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

MAY 6, 2010

Decision makers are simply tired of dealing with the unwanted and ever expanding piles of B2B spam that is associated with this process. Today the bloom has come off the rose with regard to requiring user registration for content as a means to generate sales leads.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

OCTOBER 20, 2009

In the process, hopefully we help educate people a little by sharing some of what we’ve learned in 19 years. In all candor, the handbook has always been intended to be an offer.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

It covers the complete process of creating a story from start to finish to usage. For writers and marketers, the first book on customer case studies just came out, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset , in ebook or printed formats. ” Get the picture? So should your readers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

FEBRUARY 18, 2010

Mapping Content to the Buying Process - Slidecast. By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

AUGUST 5, 2010

The business demands created by the global recession and the fundamental importance of technology to all business activity have changed the decision-making process for technology purchases. Janice King's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 12, 2009

was an important part of this process. When I left Penton in 2007, my goal was to spread the concept of "marketers as publishers" or content marketing to the masses. Writing Get Content. Get Customers. The great part is, now there are many people consistently discussing content marketing and the benefits of this philosophy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100