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Pinterest announces clean room partnership with LiveRamp


Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As As more RMNs appear on the scene, they’re leaning on the data capabilities of clean rooms to securely activate data in a privacy-compliant way.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns. One particularly useful strategy is Target ROAS , which lets you bid based on your predicted average conversion value instead of your predicted conversion rate.

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4 Performance Marketing Trends for 2022


Optimizing return on ad spend ( ROAS ) is more important for small businesses than any other business type. We are working hard to use aggregated, impartial data – creating inferred and predictive analytics – to drive a more sure-step approach to marketing. We must protect consumer privacy. Predictive analytics is nothing new.

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Identity Resolution and the Changing Ecosystem


Marketers must aggregate these disparate pieces of data in order to reach their key consumers. Understanding consumer behaviors both offline and online, and through various devices and channels in a privacy-first manner allows marketers to better target consumers for higher conversion rates, better digital efficiency.

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A guide to audience targeting for personalised advertising


Audience targeting uses customer data to produce personalised ad campaigns that generate a high return on ad spend (ROAS). As much as today’s consumers crave personalisation, they still have some understandable concerns regarding data privacy. You should be offering your audience what they want so you can achieve the best ROAS.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC


However, Google takes individual user privacy seriously and is unable to see any individual user purchase information or credit card info – only tracking info for aggregate purchasing activity. higher ROAS than desktop. . .

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The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis


There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Lotame Panorama ID is a global people-based, privacy-compliant identity solution for the open web.