Martech

JANUARY 14, 2022

This was up from 72% in last year’s report. Read more: Predictions 2022: Data strategy and privacy. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.” The survey the previous year had 54% agree. That number is 5.4% in the previous one.

Privacy 117

Privacy Barriers Marketing Management Transparency 117

Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. In this post we’ll cover: What is privacy in marketing? Ironically, U.S.

Privacy 103

Privacy Paid Search Agency Ad Exchange Transparency 103

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Webbiquity

MAY 16, 2023

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. in April of last year, ATT is an opt-in privacy protection system, requiring apps to get user consent for tracking. What it is. Biggest impact.

Privacy Protection 95

Privacy Protection Privacy Mobile Advertising Mobile Marketing 95

Martech Advisor

FEBRUARY 21, 2020

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. The company plans to roll out solutions like Privacy Sandbox to protect the privacy and enable an ad-supported web experience.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Stone co-authored the law.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Salesforce Marketing Cloud

APRIL 20, 2022

As the quantity and variety of data continues to increase, and rules around privacy take hold, it’s never been more important to get the most out of marketing data. Plus, we discover how marketers are adapting to a privacy-focused data ecosystem and the trends shaping cross-channel marketing.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Martech

FEBRUARY 9, 2022

SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. Now, 63% report their budgets and priorities reflect pre-COVID levels.

Privacy 76

Privacy Customer Surveys Advertising Benchmark Budget Programs 76

B2B Marketing Directions

JULY 4, 2021

In a survey of digital marketing leaders conducted by Gartner in November and December of last year, 63% of the respondents said they still struggle with delivering personalized customer experiences. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. A few observations that I’ll call out here — more are included in the downloadable report. of marketing ops and tech survey participants have been promoted within the past two years. (It’s

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Ledgeview Partners

OCTOBER 7, 2020

Online privacy and security are top considerations for professionals and businesses within every industry today, so it’s no wonder that more online privacy and security statistics and data emerge to help guide us in 2020 and beyond. 40% are seeing benefits at least twice that of their privacy spend.”. “84%

Privacy 62

Privacy Statistics Privacy Policies Customer Surveys 62

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Companies like Factors.ai

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Martech Advisor

JANUARY 28, 2020

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. . Promote a Culture of Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech

FEBRUARY 21, 2024

Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Measurement and reporting We looked at some measurements already, but in addition to some of the more granular and channel-specific metrics, it is critical to look at the broader view of the customer relationship as well. What about data privacy?

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 15% have privacy concerns about AI integration.

Marketing AI 111

Marketing AI Media Paid Search Agency Privacy 111

Martech

APRIL 12, 2024

Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

KoMarketing Associates

JULY 29, 2020

Adobe recently published the results of its 2020 personalization survey, and statistics showed that only six out of ten organizations feel that they have extensive personalization efforts in place. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

Martech Advisor

FEBRUARY 28, 2020

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization. The survey also unveils unique insights that pinpoint the importance of customer-centricity and equality between generations and genders.

Privacy 78

Privacy Personalization Generation Ad Exchange 78

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Retailers are, however, already seeking to address concerns about risk.

Marketing AI 83

Marketing AI Generation Guidelines Ideal Customer Profiles 83

ClickZ

JUNE 27, 2019

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. The privacy sequence.

Enterprise Management 71

Enterprise Management Privacy Marketing Management Purchase 71

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 106

Marketing AI Effectiveness Privacy Ideal Customer Profiles 106

B2B Marketing Directions

JUNE 23, 2019

Addressing The Gaps In Customer Experience was based on two surveys that were fielded in early 2019. One was a survey of 454 senior marketing executives residing in the United States, Canada, or the United Kingdom. All of the surveyed marketers were affiliated with companies having a minimum of $500 million in annual revenue.

Privacy 65

Privacy Research Personalization Enterprise Management 65

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Champion Communications

MARCH 11, 2021

With these concerns in mind, Chief Privacy Officer at Aptum , Ross Woodham, addressed how to resolve them. Ivanti’s latest report has found that for 63% of those surveyed, IT workloads had increased 37% since remote working began. Introducing February’s Cloud Security Champion .

Privacy 62

Privacy Phishing Work Management Barriers 62

Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay).

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Martech

DECEMBER 7, 2023

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. What about data privacy?

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

Marketing AI 123

Marketing AI Tools Generation Lead Ranking 123

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

SmartBug Media

JANUARY 17, 2020

According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Privacy measures are forcing strategies to change.

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117