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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say. They have the most people.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

It’s no secret that the digital privacy landscape is changing. Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue.

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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. The reason for this is that if your consent program is working as it should, Google Analytics will under-report all website data.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Data privacy is a top priority at ZoomInfo. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards. We ensure that data sharing through CE complies with our industry-leading privacy practices. Since 2021, we’ve sent more than 100 million privacy notices.

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MarTech’s generative AI pledge

Martech

Readers and the professional journalists working at those organizations felt betrayed. They are also responsible for transparency. from generative AI; When working with proprietary data or assets, always turn on any privacy settings (ChatGPT for example). It’s certain that generative AI will continue evolving.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Work closely with those other teams, find out a process that would work for them, and look at it in terms of the overall workload that your team has. Newsletters.