Remove proposal
article thumbnail

Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K.

Privacy 105
article thumbnail

IAB Tech Lab launches first clean room standards

Martech

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The standards will remain open for public comment for 60 days, until April 17, 2023. Why we care.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

article thumbnail

Data Privacy (Archive)

The Customer

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

Privacy 52
article thumbnail

Good morning: Marketers are used to adjusting

Martech

Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. For example, marketers are being proactive to changes in the email marketing space by adjusting how they measure performance after Apple’s Mail Privacy Protection shakeup. Chris Wood, Editor.

article thumbnail

Why we care about compliance in marketing

Martech

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR analogs. Other duties. Other laws.

article thumbnail

Building Trust Requires Innovation

Customer Experience Matrix

The chapter headings suggest she ends up proposing blockchain as the ultimate solution. Color me skeptical on that scenario: Facebook will probably renege once public attention turns elsewhere and few consumers will stop using services they enjoy due to privacy considerations.