Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). It highlights global trends across all industries and verticals.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He And it doesn’t come cheap -- but Alphabet claims to have reduced the costs by 90% by vertically integrating its build-out. And even U.S. He actually makes quite a compelling point.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Martech

NOVEMBER 17, 2021

Entire verticals were thrust — no, thrown — into digital transformation. The Apple Mail Privacy Protection feature forced us to revise “set and forget” automations. The pandemic situation was irregular within the United States and throughout the world. For the record, I hate the term “set and forget.”

RFP 113

RFP Privacy Protection Enterprise Management Privacy 113

Convert

MARCH 21, 2023

How would you know it accurately represents your users’ attention? Microsoft Clarity Microsoft Clarity (or ‘MS Clarity’, or just ‘Clarity’) is a free open-source-based behavior analytics tool that comes with heatmaps, session recordings, some web analytics, and automated insights.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

AUGUST 7, 2023

A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

Every vertical and every audience has its own characteristics, of course. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76

Convert

APRIL 12, 2022

But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Mail Privacy Protection (MPP) has made sure of that. You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Mail Privacy Protection (MPP) has made sure of that. You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52