Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). This spot was previously occupied by Apple Mail (macOS Mail).

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). Click here to see the full results. Email marketers are being asked to ramp up significantly.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Convert

APRIL 21, 2021

If other recent privacy laws taught us anything, it’s that these initiatives require extensive efforts and time to carefully plan, spot gaps in your privacy mechanisms, and implement new policies, processes, and remediation efforts. It must be baked into your business model.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Litmus

OCTOBER 21, 2021

GDPR and Apple’s Mail Privacy Protection have thrown monkey wrenches at marketers in recent years, but these are just the beginning of a wave of privacy initiatives that will continue trying to keep up with technology. It’s spot on. Join us at Litmus Live via livestream on October 26th-27th, 2021. Get your ticket.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

DotDigital

OCTOBER 11, 2021

Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection. Spam was prevalent and branded text messages were considered a nuisance. These regulations have made people more open to receiving promotional text messages.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Convert

SEPTEMBER 15, 2021

Since Convert has not been part of any privacy violation, this was not easy to be tested, but we simulated such requests internally and found out that we can respond within 7-10 days. Many of these laws have similar verbiage, so spotting the differences is quite difficult. So the data privacy landscape won’t change rapidly.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

The Customer

APRIL 14, 2020

19 min Privacy and Morality: Data’s Double-Edged Sword July 6, 2020 The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances. When we get shots we not only protect ourselves; we protect society as a whole.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Biznology

AUGUST 27, 2020

Monitoring correspondence can also help spot and prevent mobbing, bullying, and sexual harassment by detecting potentially harmful language used by employees. Following privacy protection laws and safeguarding your data should be your top priority, but you also shouldn’t forget about your employees’ well-being.

Ethics 197

Ethics Privacy Privacy Protection Business 197

Litmus

JULY 6, 2021

Apple Mail Privacy changes will create a blind spot in these areas, and as a result, it’s time to get out of spreadsheets and put these modern technologies into practice today. Changes in Apple Mail create a blind spot, and as a result, you need to broaden your view to deliver highly relevant, personalized experiences.

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. No switching between various technologies. No sifting manually through exported data. Then take that dream up a notch.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

DotDigital

SEPTEMBER 3, 2021

It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. It’s purple, and everyone else has a green or blue lightsaber so that you can spot him a mile off in a crowd. Every cloud ay. So… Get creative, be the purple lightsaber. That’s what you’re striving for.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Convert

MARCH 21, 2023

Another cool feature is that it uses ML and your visitor data to suggest ways to improve issues spotted on your website. It helps them spot UI/UX issues, troubleshoot crashes and ANRs, analyze API health, and monitor app performance. It does this with heatmaps, session recordings, polls, and A/B tests. mo Free trial?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 27, 2022

If you’re still not sure if you’ve been impacted by ITP, here are some tools that can help you spot its impact right away. Now that you know how to spot if you’re affected by ITP, you may be wondering how ITP can influence your A/B test results. What Tools Can You Use to Pin Down ITP Impact? Google Analytics Reports.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Web users probably spot its ads everywhere – on other games, YouTube videos, and more.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

It’s a trend, and marketers are very good at spotting and following trends. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. More social, more video. B2B influencers.

Multi-Touch Attribution 77

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 77