Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. During the ‘Internet 1.0’

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. But they don’t necessarily help you figure out why your emails hit the spam filter or provide actionable advice to fix them. Click here to see the full results.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

OCTOBER 30, 2023

When your recipient marks an email as spam, it is considered a complaint. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam. Image heavy emails that take a long time to load will aggravate subscribers who may mark your email as spam or simply unsubscribe from your email program.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Litmus

SEPTEMBER 20, 2022

Spam complaint rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Email deliverability is all about getting your email into your subscriber’s inbox (and not spam). Email list size or growth rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Navigate the Channel

JANUARY 3, 2024

According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc. Neglecting this can lead to lost opportunities.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Spam complaints and complaint rate. Similarly, if you’re hitting old inactive email accounts that the inbox provider has recycled into spam traps, then it tells them you’re not paying attention to list hygiene. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 21, 2021

I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior. The job was anything but exciting if I’m being honest, but right away, I knew I had found my people! Get your ticket.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change?

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 112

DotDigital

OCTOBER 11, 2021

There was always one major drawback to SMS marketing – Spam. Spam was prevalent and branded text messages were considered a nuisance. Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Litmus

DECEMBER 7, 2022

With Gmail setting precedence, I believe other email clients will soon follow suit and become very adept at sorting, filtering, and blocking email senders based on user engagement and more aggressive spam scoring. Ali Mahad, Email and Marketing Automation Specialist, Finning International Inc.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list? Here’s how: Identify Inactive Contacts.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

JUNE 28, 2021

Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Your sender reputation score is what inboxes use to evaluate your reputation as a sender and whether your emails are trustworthy enough to go to the inbox or should be delivered to the spam folder instead. Litmus Spam Testing. Sender Score.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. In 1978, the first SPAM email was sent.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JULY 28, 2021

The preheader text had to be visible in your email so as not to land in the spam folder. Speaking of open rates, you may not be able to rely on that as a success metric anymore after Apple’s Mail Privacy Protection launches (as early as September 2021). Originally published on February 8, 2017, by Lauren Smith.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. It decreases bounces, increases email engagement and helps you avoid spam complaints. As an added bonus, they can prevent your email sends from becoming spam.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. The Mistakes You’re Making — and How to Fix Them: Mistake #1: Not Setting Apart from Spam. What is the cost of not investing in data pertaining to your outbound approach?

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Platforms can also assist with compliance with CAN-SPAM and other privacy regulations.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. While unsubs and spam complaints are one factor to consider, higher frequency can convert more subscribers to purchase, which in turn would increase revenue.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Unsubscribes are not necessarily bad— letting go is infinitely better than being marked as spam—so be sure to make unsubscribing painless. Spam complaint rate. The spam complaint rate.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

BenchmarkONE

SEPTEMBER 29, 2021

If you’re using cookies to track users on your website or using online forms to collect user data, you’ll want to make sure you have the proper data privacy protections in place. The CAN-SPAM Act of 2003 set forth requirements on how businesses can correspond with consumers and other businesses.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. It’s an old wives’ tale that certain practices will get you immediately marked as spam. Try Litmus Spam Testing today. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Martech

NOVEMBER 17, 2021

If you misuse it, you will go to email jail, and the keys are in the hands of the spam filters, Spamhaus and other blocklists, and your customers. The Apple Mail Privacy Protection feature forced us to revise “set and forget” automations. They don’t respect it.” ” Think about this for a minute.

RFP 121

RFP Privacy Protection Enterprise Management Privacy 121

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Oktopost

FEBRUARY 1, 2023

It includes affirming that all messaging is accurate, non-misleading, and compliant with laws, regulations, and standards, such as: GDPR (the EU General Data Protection Regulation). The US: CAN-SPAM Act (sets the rules for commercial email) COPPA (Children’s Online Privacy Protection Act).

Social Media 62

Social Media Advertising Agencies Paid Search Agency Media 62

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. If your emails aren’t successfully delivered to inboxes or are going directly to spam, your offers and content, regardless of how compelling, aren’t being received. Click-through rate.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. If you were to suddenly start sending more emails than normal, you may trigger spam filters and harm your deliverability. So don’t look at email as a separate thing.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. If you notice any increase in the bounce rate, spam complaints, or unsubscribes, overhaul your email strategy. Pause the automation workflows if needed. Wrapping Up.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Goolara

FEBRUARY 26, 2019

Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. The legislation that started the privacy protection ball rolling was the European Union’s General Data Protection Regulation (GDPR).

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Single Grain

JUNE 25, 2021

What Is the Privacy Sandbox? The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.” 6) Reducing the Number of CAPTCHAs.

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Spam reports. You should willingly remove unengaged subscribers from your list at least once a quarter, to protect your email deliverability. Your opt-out list.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. There’s no silver bullet that will ensure deliverability, whether it’s sender score, avoiding spam filters, or IP address management.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89