Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Quick note: You might be wondering why we have Apple Mail Privacy data before MPP. Apple Mail (privacy-impacted): 6.6%.

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Privacy Protection Privacy Email Marketing Mobile Marketing 89

Martech

JULY 11, 2022

Here’s what you need to know about the June releases. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. The post HubSpot’s June releases: The manager’s guide appeared first on MarTech.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Liveintent

SEPTEMBER 9, 2021

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Let’s set some context first. What is Apple changing? Private Relay.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

ConvertKit

DECEMBER 22, 2021

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. The Litmus engineering team was testing how MPP in email marketing would work—and how it would impact different programs and metrics—before its release.

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Privacy Protection Email Marketing Privacy Work Management 82

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% The study found that open rates increased by more than 10% between June 30, when iOS 15 went into its public beta release, and the end of the year.

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Open Rate Studies Privacy Protection Click Rate 98

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

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Webinar Metrics Privacy Protection Privacy Open Rate 78

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023.

Privacy Protection 82

Privacy Protection Advertising Agencies Privacy Vendors 82

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics?

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

DECEMBER 22, 2021

There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.” “It was certainly not anything of the breadth and depth that this partnership will entail.” ” Finally, be ethical.

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Email Marketing Ethics Privacy Protection Deliverability 134

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Check out our study , produced in partnership with Advertiser Perceptions, for insight on how advertisers will evaluate publisher partners in light of the cookiepocalypse. Apple’s iOS 15.

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Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Liveintent

SEPTEMBER 28, 2021

In the email world, no doubt the talk of the town is centered around Apple’s latest software update, iOS 15, which was officially released on September 20th. Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Litmus

NOVEMBER 16, 2021

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. Here’s what you’ll find in Email Analytics: Open rate data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? Trends in Email Engagement [Infographic]. How many subscribers now use Dark Mode ? When’s the best time to send an email campaign based on your unique audience?

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Trends Privacy Protection Privacy Analytics 89

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Datorama enhancements for e-commerce.

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Marketing AI Work Management Features Marketing Management 98

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

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Privacy Protection Email Marketing Privacy Paid Search Agency 52

Porch Group Media

NOVEMBER 23, 2021

With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. In this webinar, we dive into what these privacy updates mean for your marketing, in particular email, and how you should respond.

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Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Privacy Protection Privacy Intent Signal Open Rate 107

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email.

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Privacy Privacy Protection Opt-out Opt-in 71

Customer Experience Matrix

NOVEMBER 18, 2018

Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” The ANA’s grasp of causation may be no stronger than its sense of morality, but there’s no question it's in tune with the marketing herd.

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Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Google might feel that the transparency has not been appreciated.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Litmus

OCTOBER 21, 2021

GDPR and Apple’s Mail Privacy Protection have thrown monkey wrenches at marketers in recent years, but these are just the beginning of a wave of privacy initiatives that will continue trying to keep up with technology. Join us at Litmus Live via livestream on October 26th-27th, 2021. Get your ticket. It’s spot on.

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Deliverability Privacy Protection Privacy Conference 73

Litmus

DECEMBER 7, 2022

Recently released tools and resources have facilitated the building of AMP emails that take full advantage of all available amp-components. Apple has started supporting BIMI with the release of iOS 16 and macOS Ventura. Hank Hoffmeier, Sr. Manager of Marketing and Operations, iContact. AMP email will start to change email’s role.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

DotDigital

JUNE 14, 2021

What’s more, the announcement is a preview of features set to be released in September 2021. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. We have time to get ready for any big changes. What has Apple done?

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Privacy SMS Opt-out Open Rate 98

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July.

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Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

DotDigital

OCTOBER 11, 2021

Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection. Spam was prevalent and branded text messages were considered a nuisance. These regulations have made people more open to receiving promotional text messages.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

SmartBug Media

JANUARY 17, 2020

Privacy by Design. Much like any other data privacy law (such as Health Insurance Portability and Accountability Act - HIPPA ), you cannot add data privacy protections as an afterthought. Under GDPR, it is no longer OK to reach out to journalists to pitch unsolicited press releases or company announcements.

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Privacy Work Management Paid Search Agency Marketing Management 80

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. Source: Reuters. Source: Apple.

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Facebook Privacy Protection Product Paid Search Agency 66

Martech Advisor

MARCH 9, 2020

CCPA defines sale as selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating customers' personal information. Update Your Privacy Policy. Companies should also provide the sources and purpose of information collection. If you haven't updated it yet, do it now.

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Privacy Policies Marketing Management Opt-out Planning 65

Adobe Experience Cloud Blog

JANUARY 6, 2011

by Josh Aberant These are exciting times in privacy. The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. At the start of December the FTC came out with their privacy review report and recommendations.

Privacy 48

Privacy Online Marketing Privacy Protection Marketing Proposals 48

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. A lot has changed in the world of email this year. And a lot has changed in Litmus to reflect that.

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Webinar Metrics Privacy Enterprise Management Eloqua 82

The Customer

APRIL 14, 2020

19 min Privacy and Morality: Data’s Double-Edged Sword July 6, 2020 The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances. 12 min Candidates want data privacy rules, except for their own campaigns March 10, 2020.

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Privacy Ethics Privacy Policies Enterprise Management 52

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He That pending release has been rumored for awhile now, given that what looks an awful lot like a future edition of the device was leaked by Android Police in July. And even U.S. And Then, There's Google.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

OCTOBER 18, 2023

On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking.

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Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Litmus

SEPTEMBER 30, 2021

Last week, Apple released iOS 15 and iPadOS 15. The biggest concern about that for marketers has been Mail Privacy Protection. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My But what about Hide My Email? iCloud, Gmail, etc.)

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Email Marketing Privacy Protection Privacy Paid Search Agency 86

readwrite

MARCH 26, 2012

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The initial report was released in Dec. Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40