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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues.

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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A lot of B2B businesses are embracing the idea of running email marketing while, historically, they’ve relied on more of a full sales team to get the word out about their business.

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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom. Companies like Factors.ai

Analytics 124
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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets. It involves every activity a business takes to ensure the security, privacy , accuracy, availability, and usability of data.

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Digital Privacy and Compliance: How B2B Marketers Can Navigate New Regulations

Heinz Marketing

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read.

Privacy 84
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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms.