Beyond the Google Privacy Policy to Free Market Privacy


Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. But privacy is too complicated.

We’ve Updated Our Privacy Policy — Here’s Why


We’re pleased to announce that we’ve updated our privacy policies not only to ensure they’re as clear as they can be, but also to bring our policies into alignment with a new law in Europe known as the General Data Protection Regulation (GDPR). It’s aimed at protecting data and privacy for all individuals within the European Union, and addresses the export of personal data outside the EU.” In this update to our Privacy Policy, we explain what data we collect and why.

Google's New Privacy Policy: A Primer


Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information.

Why Top Brands Win with Transparency


Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Transparency as a Strategy. “

Is Your Content Putting You at Risk?

B2B Memes

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site. Tags: Content Marketing Ethics publishing law transparency

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. And be transparent.

Countdown to GDPR: How NetLine has prepared for May 25th


To make sure that the experience is transparent per the regulations and agreeable for our EU users, several changes will take place on our forms and within our Privacy Policy. Pursuant to item 131 of GDPR Privacy and Electronic Communications Regulations, Direct Marketing (p.

Intro to GDPR and Why It Matters to Marketers

Marketing Envy

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. Update your privacy policy. Take time to write a privacy policy that reflects your company’s transparency.

Facebook Will Require Issue-Based Ads to Be Labeled


For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. A Look at Facebook's Changing Ad Policies.

3 Tests That Can Save Personalization


The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Personalization without choices and transparency doesn’t feel like personalization to the user. Can ‘personalization’ as we know it survive 2018?

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41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Marketing Envy

While there is some ambiguity in the UK with the E-Privacy Directive that prescribes opt-out position for B2B customers rather than the more strict double opt-in consent position under the EU-wide GDPR, the bottom line is - you need to get as much data double-opted in as possible. Update Privacy Policy. In a gist, privacy notices and policies must be transparent. Here is an example of how a GDPR compliant privacy policy looks like.

The General Data Protection Regulation: One Year Later


consumers’ perceptions of the current organizational data practices, online consumer-company interactions, and organized responses to privacy regulations. consumers believe that the GDPR has had a positive impact on consumer data privacy in 2019 -- fewer consumers in the U.S. express lower expectations when it comes to companies changing the way they demonstrate, update, and even change the way they address data privacy.

GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

GDPR , a set of data privacy and security laws whose goal is to protect the personal data of all EU citizens, applies to every industry that collects user data – and FinTech is no exception. 2 - Update your privacy policy – Draft a policy that highlights your company’s transparency.

The Ultimate Guide to GDPR for Advertising


It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. Businesses must conduct privacy impact assessments.

Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right? 55% of consumers say they have decided against buying something due to privacy concerns via @KPMG?.

Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need


Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal). Facebook Plans Privacy Options 'Similar' to Europe. In light of a newly launched European data privacy law -- and the heat on Facebook for the misuse of its users' data by analytics firm Cambridge Analytica -- Facebook has revamped its privacy options for all users.

Are Context & Content the New Consents for Post-GDPR Advertising?


If post-GDPR advertising is supposed to stand for anything, it should be transparency. The charge had an unfathomable privacy policy which could be seen as offering forced consent, rather than the informed granular set of decisions GDPR requires. Google is appealing but the fine was accompanied by the ICO confirming it was looking into privacy complaints against the tech giant. By the end of 2020, then, there will have been another major privacy challenge to overcome.

4 Ways to Address Privacy Concerns in Your Marketing


While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? There's an amalgam of privacy concerns users could run into or even violate when using a given social network.

Understanding Cookies Part 2: A Guide for Marketers

Marketing Action

Have a clear privacy policy. Make sure that the way you’re using cookies is compliant with your privacy policy or the privacy policy of the third-party site where your cookies are placed. Be transparent.

How Should Your Email Header and Footer Be?

Altitude Branding

Such things help the readers gain transparency and will allow them to understand what the promotion is all about. Don’t forget to add copyright information as well as a link to the privacy policy in the footer.

What Happened When Google's CEO Testified Before Congress


House of Representatives Judiciary Committee, in a hearing titled "Transparency & Accountability: Examining Google and its Data Collection, Use and Filtering Practices.". Google CEO Sundar Pichai today appeared before members of the U.S.

Stay in Compliance: What Marketers Need to Know About ePrivacy Law


Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. Ask to see the privacy policy that was used to inform those on the list how their data would be used. Think about prominence, transparency, and genuine choice. Privacy and Deliverability

GDPR Has Teeth – Don’t Let It Bite Your Business

Martech Advisor

Snow’s Alastair Pooley looks at how to avoid significant GDPR fines – and prepare for expanding regulatory compliance – by implementing solid cybersecurity and data privacy policies and processes. Do you have solid policies and processes in place to protect the data?

GDPR: Why It Matters & What We’re Doing


There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. While it may feel a little like red tape, these policies are designed to build trust with customers and to provide a better user experience, which is our end goal anyway, right? Shiny New Privacy Policy. The first stop on our road to compliance is an updated privacy policy.

Yes, the GDPR Will Impact Your B2B Digital Marketing

Schubert B2B

There’s a reason why you’ve been getting so many emails about changes to companies’ privacy policies or asking you to confirm your email subscription. Last week, I received over 20 emails from companies asking if they could continue to send me email updates.

A Marketer’s Guide to the New GDPR Regulations


Are your data practices transparent to your users? Do you have a privacy policy that details how you collect, store, transfer, process your data? In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR).

What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?


In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). CCPA compliance will help companies bolster their commitments to honoring consumer choices as well demonstrating transparency and trust. The California Consumer Privacy Act is the most comprehensive privacy law in the country. Although it was passed in June 2018, California Consumer Privacy Act will go into effect on January 1, 2020.

What is the International Association of Privacy Professionals? Why Should Marketers Care?


I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. It tracks the evolution of the privacy profession from a technical, legal compliance role into a strategic organizational and management function.

Even More Requirements for Facebook Advertisers


But then, the Cambridge Analytica story broke -- and since then, Facebook has swiftly instituted sweeping changes to its data, content, and privacy policies. For reference, these "fake" accounts already violate Facebook's policies. "It

GDPR and Digital Marketing


The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. The GDPR policy covers a wide spectrum of personal information.

Identity Theft, Data Management and You

Marketing Action

You can locate information pertaining to how your data is collected and distributed within the Privacy Policies of the companies you deal with. They should be fully transparent, and provide clear and conspicuous options for you to opt-out of sharing.

Optimize Content for Email Deliverability

Marketing Action

Be transparent: Include a link to the privacy policy on your website. Marketers know that there’s a long list of components and factors that can affect e mail deliverability.

Why It Matters How Companies Capture and Handle Personal Data 


Despite the fact that these policies didn’t immediately affect American citizens, the ripple effect could be felt across the entire digital landscape. . There’s an argument to be made, however, that the EU’s policy change—which was first proposed in January 2012—was too late.

The Laws Marketers Need to Know to Avoid Legal Backlash


And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use.

17 (of the) Best AdWords and SEM Guides of 2011


AdWords Privacy Policy Updates, Just in Time! Jessica Cates steps through Google’s changes to its privacy and transparency requirements from AdWords advertisers.

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Personalization Versus Privacy: Making Sense of the Privacy Paradox


Welcome to the Privacy Paradox, a term coined to describe the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information. Our right to privacy is invisible, inaudible and intangible.

What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)


”) to bottom-of-the-funnel content, such as an article detailing how they’ve updated their privacy policy to be GDPR compliant and what that means. The main challenges of marketing financial services are very unique to the industry.