Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria. advertising. blogcouncil. bookmarking. clearspace. consultant. crowdsourcing.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Innovation Awards About us Contact Press Center Advertising & Sponsorship Affiliates Image Credits Privacy Policy Terms & Conditions Site map Copyright © 2010 E-consultancy.com Limited.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40